Table of Contents

1.0 Introduction...........................................................................................................................................5
1.1 Company History.........................................................................................................................6
1.2 Mission..........................................................................................................................................7
1.3 Vision............................................................................................................................................7
1.4 Achievement..................................................................................................................................7
1.5 Market Share.....................................................................................................................................7
2.0 Marketing Mix of Walton (home appliance) :........................................................................................7
2.1 Products:............................................................................................................................................8
2.2 Price:.................................................................................................................................................9
2.3 Distribution:.....................................................................................................................................10
2.4 Promotion:.......................................................................................................................................10
3.0 The Marketing Strategy of WALTON (home appliance):......................................................................11
3.11 Market Segmentation:....................................................................................................................12
3.12 Demographic Segmentation:......................................................................................................13
3.13 Geographic Segmentation:.........................................................................................................13
3.14 Psychographic Segmentation:....................................................................................................14
3.15 Positioning:....................................................................................................................................14
3.16 Targeting:......................................................................................................................................15
3.17 Differentiation:..............................................................................................................................15
3.18 Product Differentiation:.............................................................................................................16
3.19 Service Differentiation:..............................................................................................................16
3.20 People Differentiation:...............................................................................................................17
3.21 Channel Differentiation:............................................................................................................17
4.0 SWOT Analysis of WALTON..................................................................................................................17
4.1 Strengths..........................................................................................................................................17
4.2 Weaknesses......................................................................................................................................18
4.3 Opportunities...................................................................................................................................19
4.4 Threats.............................................................................................................................................20
5.0 Corporate Social Responsibilities:........................................................................................................22

Letter of Transmittal
28-03-2018

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Mashruha Zabeen
Senior lecturer
Department of Business Administration
East West University
Sub: Submission of Term paper for completion of course.
Dear Madam,
This is a great pleasure for us to submit a term paper on “Walton Bangladesh Limited (Home
Appliances)”. We considered your remarks and instructions very carefully while preparing this
term paper.
We have tried to visualize all the areas related to this topic. We also used your lecture to fulfill
your requirements. We would like to express our heartiest gratitude to you for your tiresome
efforts for us which provided us the opportunity to prepare this report. We have tried our level
best to present this term paper according to the vital standard and requirements. While preparing
this term paper we have enriched our knowledge a lot about Walton.
Consequently, we are transmitting this report to your very concern. Hopefully, you will discover
the report informative approach as a hallmark of our hard work. In case of any further
clarification or elaboration regarding this report we would welcome the opportunity to consult
with you to explore how our findings could best meet your needs.
Sincerely yours,
______________
Mehedi Hasan
Dilshad Ibna Habib Dipu
Jakaria Hossain
Zahid Hossain

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 Acknowledgement

At first, we desire to express our deepest sense of gratitude of almighty Allah.

With profound regard we gratefully acknowledge our respected course instructor Mashruha
Zabeen, for his generous help and day to day suggestion during preparation of the report.
We like to give thanks especially to our friends for their enthusiastic encouragement and helps
during the preparation of this report us by sharing ideas regarding this subject and for their
assistance in making the report healthy

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 Executive Summery
This report was commissioned to analyze and evaluate performance and future prospects of
Walton in a growing domestic electronic market. The research reveals that in a continuously
growing market, Walton has become a reliable name for customers. Countrywide network,
inclination towards quality and dedicated team of employees are the main causes of its success.
Though it had started business with home appliances, yet it has always been committed to
satisfying customer demand by introducing new products. Recent production and selling of
motorcycle and air-conditioner testifies that position of Walton.

Walton has a goal to double overall market share in the next 5 years. It has successfully
positioned itself as a customer friendly and eco-friendly company. It’s after sales service has
contributed tremendously in building this image in customers’ minds.

Since its target market is middle-income people, the price of their products is comparatively
lower than those of competitors’. This strategy helps the company greatly in a price sensitive
consumers market. In recent years Walton has increased promotional activities through
organizing various national sports events.

Further investigations have revealed that to achieve the role of market leader, it will face
challenge from foreign brands. Moreover, rapidly growing demand from customers for electronic
products may put pressure on Walton. It has adopted market penetration, product development
and market development strategy for future growth.

The report has found the prospects of Walton promising in its current position. Favorable
government policy will help it expand domestic and international markets in the future

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1.0 Introduction
Walton is the latest multinational electronics, electrical, automobiles and other appliances brand
with one of the largest well-equipped R&D facilities in the world carried out its production
through different subsidiaries under the banner of Walton group. Walton Hi-tech Industry
Limited is private limited company of Bangladesh. It is a sister concern of R.B. Group. Walton is
one of the largest electrical, electronics and automobile manufacturing companies in South Asia.
Its headquarters is situated at Dhaka, Bangladesh.
Walton manufactures very high quality and durable refrigerators, freezers, air-conditioners and
motorcycles at its state-of-the-art plant at Chandra in kaliakoir of Gazipur district. It started its
commercial production and marketing since 2008 with the slogan “Walton at every Home”.
Walton consistently applies leading global technologies in manufacturing of its products.
Walton’s products have already won the hearts of the millions of people in Bangladesh for their
outstanding designs, uncompromising quality and affordable prices. It has now become a trusted
brand name in every household of Bangladesh.

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1.1 Company History

Walton group was founded in 1977, by S.M Nurul Alam Rezvi, as a trading company. Walton
had entered into electronics business in 1994 with manufacturing of electrical and electronic
items and gradually expanded its operation in many other electronics field that provide the
foundation for nearly every aspect of modern life. The key secret behind the success of Walton
lays its variation of production capacity and customized orientation of new product as per the
demand of customer. World class machineries are being used for the production of high quality
products of Walton.
Along the way, Walton has earned domestic and global recognition for its experience and proven
track record in a variety of electronics fields. Walton is the pioneer of developing state of the art
designs and modern technology having leading market share in specializing in Multi-Stored
Refrigerators, freezers, Air Conditioners, LED/LCD televisions, Motorcycles, Smart Phones and
Home Appliances.
Walton group having more than 21,000 direct and indirect employees are working together to
overcome the challenges to go top most market and met customer demands throughout the world
by implementing its unique social innovation globally. The retail organs of Walton run through
more than 4000 plazas, exclusive distributors and dealers. Walton has more than 57 modern and
well equipped after sales service points along with ISO certified central service point.

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Walton has been maintaining 100% compliances since its inception and certified ISO 9001:2008
Refrigerators & Air Conditioner Division and OHSAS 18001:2007 Corticated for successfully
adopting sound occupational health and safety management systems, efficient staff management,
minimizing the risk of accidents and achieving adequate corporate reputation ensuring the
standard of products and combining the above to minimize the production cost.

1.2 Mission
Walton company commitment is to manufacture thoughtfully designed products of the highest
quality, under environmentally responsible conditions. Walton strive to provide these products to
all customers in the distribution chain at the most economical cost, with the most efficient and
friendly service.

1.3 Vision
Walton vision is “AMADER PONNO” that means Walton Ltd. is always there to help the
customers get the full assistance of communications services in their daily lives. They went to
make it simple for the customers to get what and when they want it. So, they are making lots of
show room different place in our country.

1.4 Achievement
Walton has achieved many international & national awards and recognitions like some recent
prestigious and best business awards are: The Golden Globe Tiger Award 2015 in the category
of Excellence & Leadership Brands, DHL-Daily Start Bangladesh 15 th Business Award 2014 for
Best Enterprise in Bangladesh, Asia Best Employer Brands Awards in 2015, Six time First prize
for Highest VAT payer at DITF, Best Refrigerator Brand Award-2014, Best Television Brand
Award-2014, Best Local Brand Award-2014, First prize for premier Pavilion Category at DIFT-
2014, The Global Brand excellence Award in 2014 for brand excellence in consumer electronics
etc.

1.5 Market Share

In 2006, Walton Hi-tech Industries was set up. It started out with motorcycles and refrigerators,
whose overwhelming response in the local market thanks to competitive pricing led the company
to venture into manufacturing another electronics item, air conditioner. Walton has captured
about 80 percent of the local refrigerator market in terms of unit sales and about 30 percent share
in the local television market. In 2016, Walton Group's annual turnover came to about tk 3,500
crore.

2.0 Marketing Mix of Walton (home appliance) :

The marketing mix is an essential component of every marketing strategy. The marketing mix is
comprised of four distinct parts that include product, price, distribution, promotion.

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2.1 Products:
Our selected company’s brand name is Walton. Walton has a good number of products available
in the market. They produce different types of product. Such as, home appliances, electronic
products, automobile etc. Our selected topic is home appliances products. They produce variety
types of home appliances product. Such as- Air cooler, Television, Refrigerator, Cloth dryer,
Iron, Lunch box, Swing machine, Vacuum cleaner, Washing machine, Weight machine, Water
purifier and dispenser, Water heater, Voltage stabilizer, Vacuum flask, Ruti maker, Toaster,
Cake and sandwich maker, Room heater, Rechargeable lamp and torch, pressure cooker, Rice
cooker, Multi cooker, MOP set, Mixer and beater, Kitchen cookware, Hair dryer and straighter,
Induction cooker, Food processor, Coffee maker, Blender and juicer, Air fryer.The company
always ensures product quality. They have achieved the consumer’s maximum confidence by
providing the best quality products and after sale service.

A brief description of its major home appliance products is given below:

Refrigerator:
Walton mainly produces home appliances. In fact, in its website the company is introduced as
the pioneer in refrigerator production in Bangladesh. Walton refrigerator & freezer ensures
highest quality compressor, condenser is made by 100% copper, which lasts for 20-30 years. The
most important thing is that every spare part including door with different color are changeable
and available everywhere over the country.

Television:
Walton produces LED, LCD, and CRT televisions. Walton television ensures home cinema
entertainment. Walton Television’s d4ta Digital Technology is one of the most innovative
technological solutions that automatically reduces video noise, Selects the best picture and
performs fine-tuning by auto frequency tracking technology.

Air Cooler:
Evaporative Air Cooler is the new addition in home appliances category of Walton brand. The
Evaporative Air Coolers are built to maximize energy efficiency and keep costs low. Warm air is
drawn into the cooler through a dust filter and enters the Honeycomb Cooling Media. Water
pumped from the tank pours over the honeycomb media. As the warm air passes through the
media, the water absorbs the heat, naturally cooling and humidifying the air, and propels the

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cooled air out into the room. This no-compressor system cools naturally, efficiently and
inexpensively. Place the cooler in front of an open door or window. Ensure that there is adequate
cross - ventilation in the room by leaving a door or window open opposite the cooler.

Washing Machine:
Walton presents an innovative washing machine with easy front control with LED display,
powerful motor, extend capacity and lucrative design.

2.2 Price:
Walton’s main target market has always been middle-income group. So they have been very
careful in setting their price product. Also, the fact that they manufacture their products, it allows
them to set a lower price than their competitors, as they don’t have to pay heavy import duty.
Below is a comparison of the prices of different products of different brands-

Model Walton LG TRANSTEC SHARP

10CFT 26,200 35,000 32,000 29,500

10.5CFT 28,100 38,300 32,500 31,000

11.5CFT 29,700 40,600 36,600 37,000

Table: Price comparison of Refrigerator

Model Walton LG Sony My One

29” color TV 18,500 28,350 26,350 22,700
37” LCD TV 48,800 65,600 59,500 -
42” LCD TV 75,200 95,000 88,000 -
Table: Price comparison of TV

Model Walton General LG Samsung

1 ton 38000 60000 55000 63000
1.5 ton 41000 88000 82000 92000
2 ton 58000 107000 98000 110000
Table 05: Price comparison of AC
In all three products in which we have done market research, it is evident that Walton is
providing the customers with the least expensive product. It is vital for Walton as price is the
only tool where they have a superior advantage over other brands. But it must be noted that

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 consumers in higher income level also look for quality products. So, Walton needs to find a fine
balance between price and quality as they move forward in the coming years.

2.3 Distribution:
Distribution is to pass finished or semi finished goods from producers to the final consumer. For
making the product available to its target customers Walton use its distribution channel. Walton
generally uses its own transport facilities for reaching the product to its 120 Walton plazas and
about 700 dealers. If any dealer wants to use his own transport for transporting Walton products
from factory to his shop, he gets 1% reduction on dealer price. Walton has a country wide retail
sales outlets and service point network.Therefore, it can be deduced that Walton uses one level
channel distribution as Walton is well established in the native country and thus utilities its years
of endowment and experience. Walton have lot of own retailer shop (Walton plazas). It has sales
servicing points all over the Bangladesh. Walton is present in as many independent retail shops
as possible to succeed on their motto “Walton at every hand”.

Manufacturer Retailers
Walton Home Appliances

Brand Showrooms Final Consumers

(Walton Plazas)

Figure: Walton Distribution Channel

2.4 Promotion:

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Walton promoted their product using almost all promotion mix. Walton promoted their product
by advertising, sales promotion, public relation etc. Walton advertising by electronic media,
news paper, bill board, purchase of point. Walton uses B.T.V channel I, A.T.N Bangla, NTV and
other Bangladeshi channels for their advertising purpose. Two major newspapers, Ittefaq and
Prothom-Alo are used for their advertising purpose. Walton Company offers many special offers.
Sometimes they offered coupons, discount on their productsespecially in occasion time. They
provide installment benefits throughout the year. Ever since Walton starts its production in its
manufacturing plant, they have started a wide promotional campaign on its product. Their tagline
“AmaderPonnyo” reflects the pride they take by being able to sell home appliances
manufactured in Bangladesh. Walton has recently started sponsoring different major sports event
in the country. Walton had become the title sponsor of “National Cricket League (NCL)-(2013-
2014). Walton also sponsored the last two events of NCL, federation cup (2017), many
cricketmatches such as Bangladesh vs. Australia (2015), Bangladesh vs. Zimbabwe (2016) etc.

3.0 The Marketing Strategy of WALTON (home appliance):

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There are many ways in which a market can be segmented. A marketer needs to decide which
strategy is best for a given product or service to survive in the market. It is very much important
for a business to find the correct strategy and follow it properly otherwise the company may not
sustain.

SEGMENTATION

DIFFERENCIAT
ION STPD TARGETING

POSITIONING

3.11 Market Segmentation:

Segmentation is one of the most important factors of strategic marketing.Any company should
know that it cannot serve all the consumers in the total market, at least not profitably. Market
segmentation is done to target specific markets. It is the process of dividing a market into a
different group of buyers that require different products. Markets can be segmented or targeted
using a variety of factor.

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 Geographical PSYCHOGRAPHIC

Demographical
States Behavior Life-Style
Age Regions Values
Usage
Family Size Countries Personality
Life Cycle Attitudes
Responses

Walton segments its market base on Demographic, Geographic and Psychographic.

3.12 Demographic Segmentation:

In segmenting the market on demographic basis Walton mainly considers occupation and family
size of the consumer. It targets the people of middle-income to high income level and designs its
products for mainly nuclear family and then produces the products. Walton design it products
basis on the family size and income of family head, for example Large freeze for large family,
good quality micro wave oven for rich family.

3.13 Geographic Segmentation:

Walton segments the whole country in eleven zones for marketing purpose. They are
1. Dhaka North Zone
2. Dhaka South Zone
3. Dhaka South-West Zone
4. Chittagong Zone
5. Camilla Zone
6. Barisal Zone
7. Jessore Zone
8. Sylhet Zone
9. Bogra Zone
10. Mymensingh Zone
11. Rajshahi Zone
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Area Managers are responsible for these zones and it is their responsibility to develop market
and sales there. Product demand and response of the customer are not the same in all zones.
Maintaining the sales in high demand zones like Dhaka, Camilla, Bogra the marketing
department is trying to increase their sales in low demand zones. It is easy to sell products and
monitoring because of the zones.

3.14 Psychographic Segmentation:

Walton markets its product by using psychographic segmentation. They use lifestyle to segment
their market. For example Walton is marketing relatively cheaper common CRT Television for
lower-middle income and rural people and at the same time latest LCD Television for higher
middle-income people. It also designs the refrigerators of different size and capacity considering
the people of different lifestyle.

3.15 Positioning:
Walton has created huge enthusiasm among the consumers of its target market with its slogan
“Aamader Ponnyo”. They accepted Walton as a pioneer by manufacturing some electronic
items like, refrigerator & Freezer and motorcycle for the first time in Bangladesh, and are very
much interested to buy a product of high quality made in our own country. On the other hand, as
a local manufacturer Walton can sell quality products at comparatively lower price than other
competitors.
It also makes its product available at the nearest possible places in each areas of Bangladesh
through Walton Plazas (own showroom) and countrywide dealers. New Walton Plazas are being
opened in almost every two months in different area to make it more available.
Another strategy of Walton for creating a concrete place in the customer mind is it’s after sales
service. In order to provide the quickest possible after sales service to the customers Walton has
already established 39 Service Centers and opening more service centers is under process.
Walton equally values new and existing customer for maintaining a long and positive relation
with them and make them stay and increase.
Walton also offers its product in a real less price than other relative products in the market. We
can say Walton offer same for less, that mean same service in less price. It also has created an
extra attention for them and consumer prefers to buy their products.

Products Name Price(tk) Products Name Price(tk)

Walton 2 ton AC 30,000 General 2 ton AC 64,000
Walton Refrigerator 35,000 Samsung 45,000

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 Refrigerator
Walton Oven 12,000 LG Microwave Oven 15,000

3.16 Targeting:
Walton’s primary goal is to capture the local markets of Bangladesh and then foreign market.
Bangladesh has a rapidly growing population and economic growth that creates huge demand for
household products. In the current situation only 60% of the country has electricity available and
when the whole country will be under electricity the demand will increase further. As the people
of this country are very much price sensitive, Walton, as the sole manufacturer of refrigerator,
freezer, is very keen to meet the demand of this large market by providing competitive prices.
Walton’s primary goal is to capture the local market, as they are still behind market leader LG-
Butterfly. But they are also exporting their products. Already they have customers in Myanmar,
Bhutan and to expand their market to Africa but they first want to meet the home country’s
demand then in other countries. They want to reach all over the country and in all classes house.

3.17 Differentiation:
It is very much important for an organization to hold a strong position in target customer’s mind.
By differentiating a company can easily hold a position and create interest in consumer’s mind
that will help to increase the sales and achieve the goal. A firm can differentiate its products and
create its desired positioning using the following strategies:

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 DIFFERENTIATION

PRODUCT
DIFFERENTIATIO

SERVICE PEOPLE CHANNEL

DIFFERENTIATIO DIFFERENTIATION DIFFERENTIATION

3.18 Product Differentiation:

Design
Walton introduces different colors and design to its freeze, oven and other home appliance
products that represent our culture and the reflection of our choice because its an organization of
our own. It attracts the consumer and gives a standardoutlook.
 

Features
Walton is trying to add more and more features and advance technology to its product to make
the life easy.

3.19 Service Differentiation:

Walton has anafter sales service team. Infact it is the biggest after sales servicing network in
Bangladesh. By giving satisfying after sales service Walton has made a safe place in consumers
mind.
Walton equally values its sales and after sales service formaintaining a long and positive relation
with its customer and to grow the customers.

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3.20 People Differentiation:
Walton has expert sales person in there outlet and Walton train them regularly to give the best
service to its customer and satisfy them. A local celebrity Ilias Kanchan is the Executive Director
of the company that also creates an impact as he is popular in rural area people.

3.21 Channel Differentiation:

Walton Home Appliance products are highly available throughout the country from urban to
rural area. Walton Plaza and different retailer shop along with dealers are ready to sale from the
nearest place from a consumers living. One person need not to go far for buying a Walton
product and it has made it different from others.

4.0 SWOT Analysis of WALTON

SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses,
and for identifying both the Opportunities open to you and the Threats you face. Walton
does their SWOT analysis in this following way

4.1 Strengths
Walton has a countrywide retail sales outlets and service point’s network. Walton receives
International Standardization Certification–ISO 9001:2008 for quality management systems. The
company is committed to maintain the quality of its products at any cost. It has more than 100
service centers under the Walton Service Management System with highly skilled and efficient

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technical personnel. Walton always gives the highest priority to after-sale services for all its
customers living anywhere in the country.

 Wider product Range:

Walton provides various kinds of phones of various operating systems with amazing features.
The demand of Walton smart phones is increasing around the world so after satisfying the local
people demand the company is now exporting their product in the world market.

 Quality products at low Price:

The present competing environment Walton provides quality products at low price. In this
occasion, Walton attracts public more than any other companies.

 Strong local Presence :

The peoples of Bangladesh are so patriotic; they love to use their own product. That’s why the
demand of our own product is much more than any foreign product and people find it more
flexible to use. This opportunity makes to improve our economic strength.

 Using advanced high-technology :

Today’s world is so advanced in the technology area and Walton uses high advanced technology
to compete with them. By this opportunity, the Bangladeshi people are getting updated.

 Comprehensive Knowledge of the total Market and Client:

They are aware of the market situation and the client demand so they are being able to spread
their business.

4.2 Weaknesses

 Lack of skilled men power:

 The staffs worked in this company are not as skilled as like the top companies do. For
this reason, some people do not choose their product to use.
 Proper monitoring problem facing in marketing activities:
The lacking of manpower at marketing sector is the reason to fail to monitor the market position
properly.

 Shortage of Accessories:
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The accessories used in the new device are not easily available in the local market so consumer
faces problem when they want to repair their product.

 Software Update:
The up gradation system is not so regular so user faces various problems when to operate the
Walton smart phones.

 Low-quality Hardware:
There are so many smart phones are available in the market whose hardware quality is better
than Walton smart phone like camera, battery life, ram, processor, sensor.

 Customer Service:
There are few customer service centers available in the whole country that’s why they do not
have the power to access among the people in time.

4.3 Opportunities

 Increase of sales in major cities:

Bangladesh has a huge number of populations, most of them live in major cities in the country
and Walton is targeting those cities to increase their sales and they succeed in this area.

 Employment opportunities:
Most of the people of Bangladesh lives below the poverty line and this industry need a large
number of people to run the company that is how the poor people are being able to overcome
their poverty.

 Achievement of sales growth through introduction of

new products:
Walton gives new products to customers simultaneously. They are introducing amazing smart
phones with extreme features.

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  Increasing demand of new products:
In our country now people are more concern about product quality and new technology.
So Walton can introduce new products and capture the increasing market

 Software individuals carrier:

The demand of app developer is so high in the market and the most amazing business is the
mobile content business so the developers have a huge opportunity to come to this area and grab
their profit.

4.4 Threats

 Unethical competition prevailing in the market

There are too many companies in the market those are providing Smartphone but do not maintain
the minimum requirement of Smartphone that is why the popularity of Smartphone decreasing
day by day.

 Political unrest hampers sales

There is a huge possibility in Bangladesh to have a great market of the Smartphone but the
government, unfortunately do not support the related companies to broad the business area. The
government also do not help the company to import the accessories the company import the
accessories of their own.

 Entry of more competitors in the market

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This time, we are informed by news channels that some companies are interested in selling smart
phone in our local market. So they will not able to run monopolistic business in our country.

 Change of customer’s demand

The technology is updating rapidly in today’s world. Specially the high ambitious of our young
generation is increasing about technological things.

5.0 Corporate Social Responsibilities:

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Walton not only focused on business but also involved in a number of corporate social
responsibility activities, ranging from sports to safe foods.
It’s a famous name especially in sports arena, it is involve with 45 sports federations, either in
the form of sponsorship or partnership. Walton sponsored National Cricket League in recent
years. It has sponsored some international cricket series in Bangladesh. Walton also sponsored in
football and other games too.
Walton has an active role in education sector too. They are doing activities in rural sector for
developing education.
Walton maintains their responsibilities towards their employee. They give them right wager and
proper facilities. It provides subsidiary dining and free snacks to its employees and workers, and
the served food is prepared by the company’s own. Childcare and medical services are also
available for its workers.
Walton also maintains its environmental responsibility by enhancing its cost for tree plantation
and public awareness for global warming.

6.0 Recommendations:

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After analyzing Walton we think that they should improve their product quality. Their
distribution is very much impressive in the home country so they can develop their business in
other countries. They should invest more in their R&D (research and development). Walton
should increase their product line and introduce more products in the market. Walton should hire
more talent both in production and sales. The service centers of Walton are not enough to meet
the market need so they should increase the facilities and numbers of service center. The market
is getting digitalized in that sense Walton is still not much digitalized; they should develop their
software and put some effort on digital marketing. Walton has a real bright future so the
company should act strategic and take effective steeps.

7.0 Conclusion:

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Walton has been running its business with good reputation since 1977. It is mainly focusing on
the area of electronics. Walton manufacture Refrigerator & Freezer, Air Conditioner, motorcycle
etc. Walton is one of the leading companies of Bangladesh. It is dedicated to creating and
delivering products of unquestionable quality that enable people to enjoy more entertainment and
comfort. In this spirit, Walton encourages its employees to ensure quality products and service.
Walton uses some best machines for produce high quality product Walton is the first company to
introduce advanced research and manufacturing technologies and equipment for household
&commercial. No doubt it is one of the top company of Bangladesh but it has to improve some
of their products and services to cope up with present market. Walton has introduces Bangladesh
to the world by exporting products in many countries. Walton has truly redefined Bangladesh
from being a consumer country to a producer country for home appliances.

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