Q.

When DD Direct Plus, launched in

INDIA…..

1.Dec 2004, 2. Aug 2004, 3. Jan 2004.

Ans …Dec 2004

Q. Tata Sky offered the DTH service based on
three 'C's i.e. What are they?

1. Choice, Control, and Convenience

2. Cheap, Choice, Control
3. Convenience, Change, Clarity.

Ans.. Choice, Control, and Convenience

Q. What is the major key goal of an effective
pricing strategy?

1. To manage revenue 2. Make customer

happy. 3. To beat competitor.

Ans … To Manage Revenue.

Q. To determine an effective pricing strategy, a
firm has to have a good understanding
of…………….

1.Its costs, the value created for customers, and

competitor pricing.
2. Its product, the place, and company pricing.

Ans…Its costs, the value created for

customers, and competitor pricing.
Q. What is the main approaches to Pricing.

1. Cost-Based Pricing, Value-Based Pricing

Competition-Based Pricing
2. Product- Based pricing, Value-Based customer,
Service- Based Pricing.

Ans… Cost-Based Pricing, Value-Based

Pricing Competition-Based Pricing
 Q. When Indigo Airlines started its operation
in India.

1. 1990 2. 1993 3.1997 4. 1995

Ans… 1997
Q. What strategy make Indigo Airlines popular
and reliable service in their business?
1. Fast service 2. Affordable prices 3.Takes off its flight on exact
time 4. No accident occurred yet.

Ans… 3 & 4
 Q. Would you think “Time” play a major role
to take a decision of pricing. How give one
example.

Ans… Yes.
A customer used to pay more to the nearest
medicine store rather than to buy the
medicine in low cost which is far from their
place.
Q. What is ABC?

1.Activity Based Cost 2. Average Based Cost

3. Accurate Based Cost.

Ans… Activity Based Cost.

Q. …………………..hierarchy provides a structured
way of thinking about the relationship between
activities and the resources they consume.

1. ABC 2. TCS. 3. PBS

Ans… ABC
Q. Managers need to know what sales volume a
service will become profitable . This is called
the………………………………..

Ans… Break Even Analysis

Q. Nonmonetary costs of service group into
how many categories and what are they.

Ans…..Four.

1.Time Cost
2.Physical Cost
3.Psychological Cost
4.Sensory Cost