International Marketing Strategy

Group Exercise:
Culture

Dr Robert Harris

© 2006 masslearning.com
 Culture
1. In groups, compare/contrast cultural attitudes
to food in different countries.
• You may wish to include:
– Types of food
– Ways of eating
– Attitudes to eating out
– Shopping for food
– Tastes
– Packaging/promotion
– Cooking

2. How might these factors affect the marketing

of food products in international markets?
© 2011 masslearning.com
 Dr. Robert Harris

File source: masslearning.com

© 2011 masslearning.com