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  • Session 3

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    mintyahuja
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    The document discusses different marketing frameworks including the 4Ps of marketing (Product, Price, Place, Promotion), the 7Ps which adds People, Process, and Physical Evidence, and the 4Cs (Customer Solution, Customer Cost, Customer Convenience, Customer Communication). It notes that the marketing mix needs to be regularly revised and reviewed as it is critical to an organization's success.

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    session 3

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    The document discusses different marketing frameworks including the 4Ps of marketing (Product, Price, Place, Promotion), the 7Ps which adds People, Process, and Physical Evidence, and the 4Cs (Customer Solution, Customer Cost, Customer Convenience, Customer Communication). It notes that the marketing mix needs to be regularly revised and reviewed as it is critical to an organization's success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views4 pages

    Session 3

    Uploaded by

    mintyahuja
    The document discusses different marketing frameworks including the 4Ps of marketing (Product, Price, Place, Promotion), the 7Ps which adds People, Process, and Physical Evidence, and the 4Cs (Customer Solution, Customer Cost, Customer Convenience, Customer Communication). It notes that the marketing mix needs to be regularly revised and reviewed as it is critical to an organization's success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Name of Institution

    Session 3

    1
    Marketing Mix Name of Institution

    4Ps given by McCarthy


    • Product
    • Price
    • Place
    • Promotion
    • 7Ps-Besides above we have People,
    Process, Physical evidence
    4Cs Name of Institution

    Given by Robert Lauterborn


    • Customer Solution
    • Customer Cost
    • Customer Convenience
    • Customer Communication
    Marketing Mix Name of Institution

    • Marketing Mix needs to be revised and


    reviewed constantly
    • Critical for an organisation’s success

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