United States of America Cricket

Association
 About USACA
• The United States of America Cricket
Association (USACA) is the official governing body of
the sport of cricket in the United States. USACA
sponsors the United States cricket team that is
recognized by the International Cricket Council, and
has been an associate member of that body since
1965.
• USACA administers "traditional" cricket, unrelated
to Pro Cricket, a private body which established a
now-defunct league in 2004.
 Appearances
• The United States national cricket team is the
USACA organized team that represents the
United States in some ICC sponsored events.
The United States has made frequent
appearances at the ICC Americas
Championship.
• In July 2009 the United States under 19 team
placed second to Canada in the ICC-Americas
Under-19 competition held in Toronto.
 Popularity
• In 2006 it was estimated that 30,000 American people play or
watch cricket annually.  Cricket in the United States is not as
popular as baseball and is not as popular among as large a
fraction of the population as it is within either
the Commonwealth nations or the other ICC full
member (or Test cricket) nations.
• Nevertheless in 1965 the US was admitted to the renamed ICC
as an associate member and the sport grew in popularity in
the second half of the 20th century. An oft mentioned reason
for the growing popularity of cricket is the growing population
of immigrants to the US who come from cricket playing nations
 Marketing
• Facebook
– Creating fantasy leagues for cricket fans within USA
and abroad to join in the competition and compete
with their friends and families engaging them
throughout the tournament and rewarding the
maximum points earner in the end.
– Testing of cricket knowledge with question related
to icons of cricket would let audience engage in
activity, test their knowledge and gain information.
 Social Media
• Twitter
– Tweets will keep the followers continuously
updated with all the latest developments and
upcoming leagues.
– Players profile will help fans to directly interact
will their favorite ones and it will also promote
cricket as well as increase players morale.
 Future aspects
• USACA announced in July 2009 it was inviting
proposals from prospective sponsors,
broadcasters and game development partners
to help it launch the American Premier
League, an Indian Premier
League style Twenty20 league tournament.