Window shoppers give way to ‘serious’ ones

 Only 53% internet users ‘window’ shopped online, a whopping 35% points drop compared to
the last year

 However, the drop is due to significant decline in the ‘searchers only’ base

 ‘Online buyer’ base increased by 2.5 million (33% growth), taking up the proportion of online
buyers to 21% of all internet users (both ‘travel’ and ‘non-travel’ gained buyers)

 40% online shoppers ‘bought’ online (+18% points over last year). Indicates that mere ‘window
shoppers’ gave way to the ‘serious’ buying-intending online shoppers

 Net users make a good ‘marketing audience’ – 3/4 th of them have ‘responded’ to some kind of
‘marketing stimulus’ when online

 Over half of all internet users are ‘employed’, and half of those employed are ‘corporate
employees’

 2/3rd of those employed are ‘head’ of the household (the rest 1 in 3 being the ‘other earning
members ‘of ‘multi-income’ families)

 ‘25-35 years’ forms the ‘single’ largest age group among internet users. A highly educated lot,
almost half of all net users belong to SEC ‘A’ and ‘B’

 Their ‘average’ claimed monthly family income is Rs. 17,960 (3 times the national average)

 They show significantly higher ‘ownership levels’ of most household and financial assets – at
least 2 times higher for the more ‘evolved’ modern day assets