PERSUASIVE TECHNIQUES

:PRESENTED BY
Sara Peng
Almira Naz
Mehreen Riaz
 WHAT IS PERSUASION?
Persuasion is the process of changing attitudes and -
behaviors influenced by the communication with
.people

:A means of convincing people -

to buy a certain product
.to believe something or act in a certain way
?WHY DO WE USE PERSUASION
Once people commit to - Commitment and Consistency
what they think is right, orally or in writing, they are
more likely to honor that commitment, even if the
original motivation is subsequently removed.

CHANGE IN ATTITUDE: The persuasion power

.brings a positive or negative change in one’s attitude
PERSUASION TECHNIQUES
Low-ball technique -
- Foot-in-the-door technique
- Door-in-the-foot technique
- Fairy tale
- Compliance
 LOW-BALL TECHNIQUE
A strategy to gain compliance by making a very 
attractive initial offer to get a person to agree to an
.action and then making the terms less favorable

For example: -
Customers are initially quoted a lower price, then
informed that there has been a mistake and the actual
price is higher. Customers who initially agree to pay
the lower price are much more likely to continue with
.the sale at the higher price
LOW-BALL
TECHNIQUE

In the picture, the seller is offering free SUV if anyone buys the
house (low ball technique) as he offers a favorable requests
.which he may deny later
FOOT-IN-DOOR TECHNIQUE
The foot-in-the-door technique 
involves making an initial
smaller request before making a
 .larger request

It is a sequential request - 
First you ask for something
.small
When they give it to you, then ask
.for something bigger
And maybe then something bigger
.again
 FAIRT TALE TECHNIQUE
This technique involves story telling,
people tend to detach themselves with
.the idea

Storytelling can make their minds

open to accepting new ideas previously
unacceptable
.to them

People don’t really want to be told what

they should do or have; through
storytelling, and seeing the exact
scenario happening positively with
another person, they can then
visualize it happening to them too and
.then they get convinced that way
DOOR IN THE FACE TECHNIQUE
First make a request of the other person that is-
.excessive and to which they will most naturally refuse

Look disappointed but then make a request that is-

more reasonable. The other person will then be more
.likely to accept
DOOR IN THE FACE TECHNIQUE
In this cartoon, Calvin is trying to persuade his mom to let him have a
cookie by using the door-in-the-face technique. By asking large (and
obviously not allowed questions), he believes that following them up
with one that is not such a grand request will make it easier for his mom
to give in. This technique shows the rule of behavior that deals
reciprocity; theoretically, Calvin's mom should give in to the last
question (can he have a cookie) in order give a slight concession to
.Calvin who had his larger questions ignored
COMPLIANCE TECHNIQUE
Refers to how people try to get -
other people to DO things, or
comply.

- For example, if trying to

persuade a young person to
vote, an adult would provide
reasons to the why they must
take voting seriously as a
citizen. If persuasive, they
might convince the young
.person that voting is important
 :HOW CAN WE HAVE A HIGHER RATE OF PERSUASION
:The Persuasive Mindset
There are two key factors that will determine your level of
persuasion. The first of these factors is your psychological
mindset, and your ability to tap into this resource and
utilize it to its greatest effect.

A persuasive person needs to cultivate a mindset that is

.”built upon 3 fundamental layers of “being
.1st Honor
.2nd Trust
3rd Presence
METHODS FOR GAINING HONOR
Show Willingness to be Taught -
Display Consistency -
Display Unconditional -
Acceptance
Display Compassion -
Show Genuine Interest & -
Support
Display Patience with People -
Cultivate Discipline -
Cultivate Integrity -
Cultivate a Solution Focused -
Attitude
METHODS FOR GAINING TRUST
.Acquire Credibility -
Display Congruence -
Display Competence -
Display Confidence -
Display Strong -
Character
METHODS FOR GAINING PRESENCE
Present Powerful -
Goals & Vision
Display Optimism -
Display Empathy -
Towards Others
Display Passion & -
Charisma
THANK YOU 