ESSENTIALS OF

GOOD WRITING
(7’Cs’)
 7 Cs
1. Complete
Give extra information — don’t presume
Anticipate possible queries and address them

2. Concise
Give complete information in minimum number of
words — without sacrificing the message
Don’t repeat thoughts
Cut irrelevant ideas
3. Considerate
Be considerate and sensitive to the
communication needs of the readers
Handle matters from the reader’s point of view

4. Concrete
Rock-solid presentation — don’t be vague
Get your key points organized
Use words that ‘denote’ and not ‘connote’
5. Clear
Familiar words prevent misunderstanding

6. Courteous
Tone should be courteous

7. Correct
Incorrect or unconfirmed information harms your
credibility as writer