Target Customer

Traditionally, Blackberry phones have been targeted to business professionals only.

They were not priced or developed for the every day cellular user. The Blackberry
8900 is still primarily targeted to the business professional. The phone comes
preloaded with the mobile trial version of Microsoft Office and now gives the ability
to edit documents directly on your cell phone. The blackberry also targets the business
professional with wireless connectivity ability on the go for faster paced Internet
connections when the user needs it most.
Blackberry has also made a push with the younger generation capturing style and
function. The 8900 includes an auto focus 3.2 megapixel camera that doubles as a
camcorder in an effort to capture the social crowd. Along with a camera, Blackberry
has also preloaded a series of games and applications such as Facebook that is
targeted directly to the young and social group. RIM has also launched a new
software store called Blackberry App World with hundreds of applications that target
people of every sort.

Read more:
http://wiki.answers.com/Q/Who_is_Blackberry's_target_market#ixzz1JnaCQcBP
Nokia Brand Marketing

Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-

one marketing?

What did the brand do? Why was it effective?

Could others learn from that?

Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain

the general strategy that this Brand uses for its products, then the activities they have taken along with

some specific examples. Later on we will see the results of this marketing, its effectiveness and either
success or failure. Finally, we'll comment about the possibility of other companies learning from Nokia.

The Product that the Brand offers has already been mentioned. However, in the marketing part it's

important to state that what characterizes Nokia is phones that tend to include all the latest technology

and a lot of the consumers favourite aspects (here we have to write the special features that Nokia has).

They offer also accessories like carry cases, hands free kits and

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in-car chargers, which generate Nokia a lot of profit, as they are very high priced.

Phones produced by Nokia are usually sold at high prices (introduction of new phones with the latest

technology to the market can be expected at around €280). This price usually decreases after an

introductory period, around 2 months later. They try they try to keep their prices a bit lower than those

of the closest competitors, but not as low as the smallest competition.

 Generally, Nokia phones are sold at all established mobile phone dealerships such as Carphone

Warehouse and The Link, although they are also sold at other retailers such as Dixon's and other

electrical suppliers.

Nokia's tendency is to promote new technologies and mobile devices they create with one big advertising

campaign, focused on a singular technology instead of each individual handset so they can appeal to a lot

of different markets with one campaign. As the leader Brand in communications technology, Nokia is

able to do...