c


 


The days are gone when a techie or a genius could build things in his
garage and customers would find and buy the product, based purely on
the ³wow factor´ of the technology. New technologies are everywhere
today. People have seen so much that they aren¶t impressed anymore,
and fully expect the impossible to appear tomorrow.
They are overloaded by the media with amazing advertising messages,
and people now realize that you can¶t believe anything you see
in pictures, and even videos can be edited to deliver any message.
Thus customers and partners rely more and more on personal
engagement with people. Social media, like Facebook, allow them to
convince themselves that they are engaging on a personal level, even
when they aren¶t. They definitely look for more personalization, and
more ³me, myself, and I´ in the message.
I¶ve focused on some strategies these more towards startups and
entrepreneurs:
1.p 
  

 Engage customers by showing a personal
side and an authentic voice in digital content rather than the
objective and authoritative voice of an institution. That means a
startup should never use the old-fashioned anonymous website,
with no names, addresses, or personal pictures. Show people you
are an engaging real person.
2.p° 
 


 

 Focus on niche
audiences and their specific needs and interests, rather than trying
to engage every possible customer with the same content. Use the
power of available tools to provide video, interactive, and highly
targeted messages to each segment of your audience, and each
business partner.
3.p 
 
 
 
 Offer a story,
entertainment, or a compelling idea that you can link convincingly
 to your brand, rather than trying to sell products or services
directly. People buy from people, and in a startup, you are the
brand. Sell yourself as the expert, and business sales will follow.
4.pG 



 
  Provide content and
interaction that helps solve a problem or answers a critical
information need for your audience. Avoid the abstract
value calculations that don¶t apply to the segment you are
addressing. Use the power of the new media to deliver the right
message to the right customer at the right time.
5.p£



   Use the interactive, goal-based
play of online games to engage customers for fun, education, and
relationship-building. People today are used to multitasking, and
have very short attention spans. Keep the messages short and
sweet.
There are some other digital technology factors theseincludes

2p è  Develop a unique and compelling identity for your

new venture.
2p - 
 
 
 Building on the identity of
your logo, your web site should be carefully crafted to enhance and
build your brand, optimize search, and convert viewers to
customers. Firm should build web site with content management
systems so you can maintain and edit your own text and images.
Blogs, shopping carts, calendars and more other optional additions.
2p c  
  This is a critical piece of your identity and
you design it and get it printed. company can also design and
produce other letterhead materials as required including:
stationery, envelopes, fax cover sheets, etc.
2p Ô


 
 You'll probably frequently be sending

letters and proposal in electronic, rather than printed format.
2p Ô 

 
 Build your network with a custom-branded
e-mail template.
As the digital media continue to evolve, you have to change your content
rapidly to keep up. Shorter books, for example, transfer better to phones
and other modern reader devices. Links and interactivity become more
important as high-speed Internet access becomes pervasive on more
devices and appliances.
The key is an ongoing ³engage´ strategy, producing relevant, sensory,
and interactive content that is at the heart of your customer networks. So
start now to think of your startup as a media company, rather than an
outsourcer of advertising from some anonymous experts. If you can
build a product, but not a brand, then you are not quite ready to start a
business today.