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  • Ethical Issues

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    Ankit Jain
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    This document outlines various ethical issues relating to the three aspects of marketing: price, promotion, and place. Under price, it lists issues like price fixing, price skimming, price discrimination, and predatory pricing. For promotion, concerns include deceptive or misleading advertising, advertising to children, stereotyping, and marketing communications that encourage overspending. Regarding place, issues involve collusion, discriminatory pricing, territorial restrictions, and refusal to deal with certain customers.

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    This document outlines various ethical issues relating to the three aspects of marketing: price, promotion, and place. Under price, it lists issues like price fixing, price skimming, price discrimination, and predatory pricing. For promotion, concerns include deceptive or misleading advertising, advertising to children, stereotyping, and marketing communications that encourage overspending. Regarding place, issues involve collusion, discriminatory pricing, territorial restrictions, and refusal to deal with certain customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    52 views3 pages

    Ethical Issues

    Uploaded by

    Ankit Jain
    This document outlines various ethical issues relating to the three aspects of marketing: price, promotion, and place. Under price, it lists issues like price fixing, price skimming, price discrimination, and predatory pricing. For promotion, concerns include deceptive or misleading advertising, advertising to children, stereotyping, and marketing communications that encourage overspending. Regarding place, issues involve collusion, discriminatory pricing, territorial restrictions, and refusal to deal with certain customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Ethical Issues Relating To Price:

    1. Price Fixing
    2. Price Skimming
    3. Price Discrimination
    4. Variable Pricing
    5. Predatory Pricing
    6. Price Gouging
    7. Price War
    Ethical Issues Relating To Promotion:
    1. Marketing Communication Causes People to Buy More Than
    They Can Afford
    2. Marketing Communication Increases the Cost of Goods and
    Services
    3. Marketing Communication Perpetuates Stereotyping
    4. Marketers Create Offensive Advertisements
    5. Advertisements Linked to Bad Habits
    6. Marketers Use Unfair Tactics
    7. Marketers Prepare Deceptive and Misleading Advertisements
    8. Advertising Professional Services is Unethical
    9. Advertising to Children is Unethical
    10. Salespeople Use Deceptive Practices
    Ethical Issues Relating To Place:
    1. Collusion
    2. Discriminatory Pricing
    3. Predatory Pricing
    4. Territorial Restrictions
    5. Price Maintenance
    6. Tying
    7. Dual Distribution
    8. Full Line Forcing
    9. Refusal to Deal
    10. Exclusive Dealing

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