Organizational culture

of

Jindal Steel and Power Limited

[JSPL]

Submitted by

Nithin joseph

Sec:c

Reg.no: t6146

PGDM
SUBMITTED TO
Prof. Sasmita Mishra
 Organizational culture

Organisational culture is an idea in the field of Organisational studies

and management which describes the psychology, attitudes, experiences,
beliefs and values (personal and cultural values) of an organisation. It
has been defined as "the specific collection of values and norms that are
shared by people and groups in an organisation and that control the way
they interact with each other and with stakeholders outside the
organisation.

This definition continues to explain organisational values, also known

as "beliefs and ideas about what kinds of goals members of an
organisation should pursue and ideas about the appropriate kinds or
standards of behavior organisational members should use to achieve
these goals. From organisational values develop organisational norms,
guidelines, or expectations that prescribe appropriate kinds of behavior
by employees in particular situations and control the behavior of
organisational members towards one another.

Organizational culture and corporate culture are often used

interchangeably but it is a mistake to state that they are different
concepts. All corporations are also organizations but not all
organizations are corporations. Organizations include religious
institutions, not-for-profit groups, and government agencies. There is
even the Canadian Criminal Code definition of "organized crime" as
meaning "a group comprised of three or more persons which has, as one
of its primary activities or purposes, the commission of serious offences
which likely results in financial gain." Corporations are organizations
and are also legal entities. Corporate culture is the total sum of the
values, customs, traditions, and meanings that make a company unique.
Corporate culture is often called "the character of an organization", since
it embodies the vision of the company’s founders. The values of a
corporate culture influence the ethical standards within a corporation, as
well as managerial behavior.

.
There mainly are two types of culture- Strong culture and weak
culture

Strong culture is said to exist where staff respond to stimulus because

of their alignment to organizational values. In such environments, strong
cultures help firms operate like well-oiled machines, cruising along with
outstanding execution and perhaps minor tweaking of existing
procedures here and there.

Conversely, there is weak culture where there is little alignment with

organizational values and control must be exercised through extensive
procedures and bureaucracy. Where culture is strong—people do things
because they believe it is the right thing to do—there is a risk of another
phenomenon, Groupthink

Five organaisation with their culture are stated bellow….

Jindal Steel and Power Limited [JSPL]

Jindal Steel and Power Limited (JSPL) (BSE: 532286) is the
most valuable private steel producer in India, with an annual turnover of
over US $2.1 billion (Rs. 10,000 crore), Jindal Steel & Power Limited
(JSPL) forms a part of the US $12 billion (over Rs. 60,000 crore) Jindal
Group. JSPL is a leading player in Steel, Power, Mining, Oil & Gas and
Infrastructure. Mr. Naveen Jindal, the youngest son of the legendary late
Shri. O P Jindal, drives JSPL and its group companies Jindal Power Ltd,
Jindal Petroleum Ltd., Jindal Cement Ltd. and Jindal Steel Bolivia with
a belief in the concept of self-sufficiency. The company produces
economical and efficient steel and power through backward integration
from its own captive coal and iron-ore mines and passes on the benefits
to its customers.

Vision -To be a globally admired organization that enhances the

quality of life of all stakeholders through sustainable industrial and
business development.

Mission-

We aspire to achieve business excellence through:

 The spirit of entrepreneurship and innovation

 Optimum utilization of resources
 Sustainable environment friendly procedures and practices
 The highest ethics and standards
 Hiring, developing and retaining the best people
 Maximising returns to stakeholders
 Positive impact on the communities we touch

Our Core Values

 Passion for People

 Business Excellence
 Integrity, Ownership & Sense of Belonging
 Sustainable Development
However, in terms tonnage, it is the third largest steel producer in India.
The company manufactures and sells sponge iron, mild steel slabs, ferro
chrome, iron ore, mild steel, structural, hot rolled plates and coils and
coal based sponge iron plant. The company is also involved in power
generation.

Jindal Steel and Power is a part of the Jindal Group, founded by O. P.

Jindal (1930–2005). In 1969, he started Pipe Unit Jindal India Limited,
one of the earlier incarnations of his business empire. After Jindal's
death in 2005, much of his assets were transferred to his wife, Savitri
Jindal. Jindal Group's management was then split among his four sons
with Naveen Jindal as the Managing Director of Jindal Steel and Power
Limited. His elder brother, Sajjan Jindal, is currently the head of
ASSOCHAM, an influential body of the chambers of commerce, and the
head of JSW Group, part of O.P. Jindal Group.

Savitri Jindal, the widow of O. P. Jindal, is ranked as the 19th richest

Indian person according to Forbes.

With an annual turnover of over US $2.3 billion (over Rs. 10,000 crore),
Jindal Steel & Power Limited (JSPL) forms a part of the US $12 billion
(over Rs. 60,000 crore) Jindal Group. JSPL is a leading player in Steel,
Power, Mining, Oil & Gas and Infrastructure. The company operates in
sectors straddled across Asia, Africa, South America and Georgia.

Mr. Naveen Jindal, the youngest son of the legendry late Shri. O P
Jindal, drives JSPL and its group companies Jindal Power Ltd, Jindal
Petroleum Ltd., Jindal Realty, Jindal Cement Ltd. and Jindal Steel
Bolivia with a belief in the concept of self-sufficiency. The company
produces economical and efficient steel and power through backward
integration from its own captive coal and iron-ore mines.

An enterprising spirit and ability to discern future trends have been the
driving force behind the company's remarkable growth. The company
has scaled new heights with the combined force of innovation,
adaptation of new technology and the collective skills of its 15,000
strong, committed workforce. JSPL has won several awards for its
efficient operations and commitment to environment & safety.

JSPL has consistently tapped new opportunities by increasing

production capacity, diversifying investments, and leveraging its core
capabilities to venture into new businesses. JSPL’s investment
commitments in steel, power, oil & gas and mining have touched more
than US $ 30 billion (Rs. 1,50,000 crore). The company, today, is the
largest private sector investor in the state of Chhattisgarh with an
investment commitment of over US$ 6.25 billion (Rs. 31,250 crore).

Chhattisgarh-Establishing a 7 million tonne steel plant in  

phases, 2 MTPA cement plants and a 1600 MW captive
power plant with a total investment of over US $ 6 billion
(Rs. 30,000 crores).

Jharkhand-An 11 million tonne integrated steel plant and a

2600 MW captive power plant in phases, with a total
investment of US $ 9 billion (Rs. 45,000 crores). The first
phase of 3 MTPA steel plant at Patratu near Ranchi is
expected to be commissioned by 2012.

Odisha-A 12.5 million tonne integrated steel plant and 2600

MW captive power plant in phases, with a total investment of
US $ 10 billion (Rs. 50,000 crores).
 

JSPL has set its foot in the international arena by acquiring the
development rights for 20 billion tonne of Iron Ore in Bolivia. The
company plans to invest US$ 2.1 billion (Rs. 10,500 crore) over the
coming years in Bolivia by setting up a 10 million tonne capacity Iron
Ore pelletisation plant, a 6 million tonne capacity DRI plant and a 1.7
million tonne capacity steel plant, besides mining. With coal reserves in
Indonesia and South Africa, the search for mines continues from
Mozambique to Madagascar. The company is exploring possibilities of
getting mineral rights in other parts of the world as well.

The company has also forayed into exploration and mining of high value
minerals like diamonds, etc. in states like Chhattisgarh, Jharkhand and
the Democratic Republic of Congo in Africa.

The companies managing the businesses are:

 Jindal Steel & Power Limited

 Jindal Petroleum Limited
 Jindal Steel Bolivia
 Jindal Cement Limited.

Beyond business, JSPL has worked extensively towards safety,

environment protection and upliftment of the development of sports and
is strongly committed towards inclusive growth. The Company has
received many awards & accolades for these social endeavors.

As JSPL goes about contributing to India’s growth, it also expands

globally to become one of the most prestigious and dynamic business
groups of the country.As India moves ahead on the path of progress,
JSPL will always strive to contribute to the nation’s prosperity with a
vision to become one of the most prestigious and dynamic business
groups of the country.

started as a steel manufacturing company, enhanced position as a major

steel producer and diversified into various other sectors such as Mining,
Power Generation & Trading, Petroleum, Cement and Infrastructure.

Jindal Steel & Power Limited is committed towards total

satisfaction of customers and other stakeholders and achieving
business excellence by

 Producing and supplying quality products in an eco-friendly

 environment conforming to product specification and delivery
schedule.
 Protecting air, water and land by controlling pollution due to
emission, contamination and noise caused by any activity of the
company
 Adherence to the statutory requirements on products and the
environment.
 Conserving and improving the quality of resources, and conserving
energy through scientific and systematic methods.
 Refinement of measures for prevention of pollution.
 Value addition to our products.
 Utilization of solid wastes.
 Implementing the concept of 'Green Productivity'.
 Involving all employees for implementing and continually
improving the effectiveness of quality management systems &
environmental management systems.

We at Jindal Steel & Power Limited will work for implementation

of Total Productive Maintenance (TPM) at all spheres of our
activities by

 Aiming at zero defects, zero breakdowns, zero losses and zero

accidents.
 Improving overall equipment efficiency (OEE) for safe and
efficient operation of the plant.
 Creating a clean and pleasant work environment, leading to higher
employee morale and greater organizational profitability.

Jindal Steel & Power Ltd., Raigarh, is committed to work for

effective utilization of all types of energy. This is achieved by

 Taking on the specific objective of energy conservation through

process/equipment modification.
 Monitoring of energy consumption
  Creating innovativeness in employees through awareness
 Converting waste as resource
 Benchmarking the energy consumption norms
 Adherence to statutory requirements

Jindal Steel & Power Limited is committed to establishing a safe

work culture by

 Creating awareness among its people regarding importance of

safety and safe work practices/ procedures.
 Complying with all statutory obligations on safety.
 Establishing and implementing safety practices to improve the
work environment
 Ensuring availability of appropriate safety appliances to all
employees and maintaining good housekeeping.
 Striving for continual improvement of safety of all resources and
enhancing their life.
 Ensuring continual improvement in quality of life of employees by
improving safe working practices, hygienic work environments
occupational health practices and good housekeeping in workplace
and residential areas.
 JSPL will constantly strive to implement its safety policy across
the organization for overall welfare of the workforce.