SWOT analysis on Pizza Hut and

Domino’s
By,
Silkina Kothari
Sambhav Chand
Shiwam Mohan
Manan Jain
Aman Gupta
 SWOT Analysis on Pizza Hut & Domino’s

PIZZA HUT:
Strengths –
1. Well trained Employees
2. Proper Hygiene
3. Order is served on table (no self service)
4. Excellent service
5. Highly creative( bell at the exit point, feedback forms, special
arrangements for parties)
6. Wide variety, unmatchable quality
7. Good presentation( uniforms and menu cards)
8. Appealing ambience
9. Delivery time – 40 minutes, if they fail to deliver on time then
they give free coupons on the next purchase.
10. Proper security
11. Attractive offers for delivery(Hot Dot)

Weaknesses –
1.High price
2.Lack of parking facilities at outlets

Opportunities –
1. With the growing fast food market, there is a good scope of
expansion.
2. Introducing attractive offers
Threats –
1. Emergence of Papa John’s, Sbarro, Chicago pizza etc.
2. Low price points of competitors

DOMINO’S:

Strengths –
1. More outlets in smaller towns
2. Less than 30 minutes home delivery, if failed they offer free
voucher worth Rs. 3000 on the next purchase.
3. Quick service at outlets
4. Employees do not compromise with work, quality and
delivery.
5. They give duties according to the performance of workers
6. They do not penalize their employees/ delivery boy.
7. Customer satisfaction
8. Low price
9. Excellent offers
10.Good promotion

Weaknesses –
1. No security
2. Lack of creativity(No special arrangements for parties)
3. Bad ambience
4. Bad presentation(Uniforms and menu cards)
5. Small outlets
6. Self service
7. Less variety
Opportunities –
1. Adding up more varieties
2. Improve ambience
3. Bigger outlets
4. Take away counters
5. Planning to be more fast in delivering the order.

Threats –
1. No assurance of delivering hot pizzas
2. Dinning of pizza hut is better than Domino’s
3. Emergence of Papa John’s, Chicago pizza, Sbarro, slice of
Italy etc.
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MANAGERIAL HIERARCHY OF DOMINO’S