Professional Documents
Culture Documents
INTRODUCTION
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INDUSTRY PROFILE
Lal Imli is a major and important woolen mill of woolen textile industries. The mill
Was established in 1876 by British government. So we can say that Lal Imli is the father of all
woolen mills which working in India in present time. All mills takes some of their woolen
field education by the Lal Imli and some of their working mechanism is inspired by the Lal
Imli .Lal Imli is a world famous mill so many products are going in the other countries and by
this Lal Imli known in the world for their products of wool.
Lal Imli make a great position in the world woolen market of India and by this India give
their introduction in the world woolen market with the help of Lal Imli. In old time there
was not any competitor of Lal Imli but as the time progress there are many new woolen mills
enter in that woolen field and they give very tough competition to the Lal Imli .Some another
GROUPS OF COMPANIES are give very tough competition to the Lal Imli by their good
marketing like advertising methods and modern sales promotion and other activities but Lal
Imli strongly stand on their position in the wool market through his old and ancient
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importance. Government of central and state also give support to the Lal Imli to maintain their
prime position in the woolen industries and maintain their separate position between other
Lal Imli is an acclaimed industry in the area of woolen it has a wide coverage over products.
It manufactures best quality worsted as well as pure woolens and their blends. It products are
suitings lohis blanket blazers shawls and many more with attractive design and varieties.
In 1876, five residents of Kanpur namely, Mr. George Allen, Mr W.E. Cooper Bevan Petman,
Dr Condon and Mr. Gavin S. Jones erected a small mill for the manufacture, chiefly of army
blankets. The original plant appears to have consisted of cards and mules, followed by
handlooms in the weaving and power driven finishing plant. This company which was known
as “The Woolen Mills Cawnpore” continued until 1882, after which it was converted into a
public company with limited liability under the new Indian companies Act. The name of the
new company was “THE CAWNPORE WOOLEN MILLS AND ARMY CLOTES
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opportunity of a change in the capital structures of the company was taken to alter the name to
During the years of the Limited company’s existence the private company of Messrs,
Cooper, Allen & Co., under the guidance of Mr. William Cooper and Mr. George Allen acted
as managing Agents, but they resigned this position at the end of 1888 and thereafter the
company managed its own affairs under a board of Directors. The turning point in the
company’s fortunes was the appointment, as Manager in 1884, of Mr. A. Mac Robert who
afterwards became Sir Alexander Mac Robert, Bart, K.B.E, LL. D. who continued to direct
Throughout his management of the Cawnpore woolen mills there was a period of
continued expansion. To the original woolen plant was added a worsted plant in the late
1880’s also a felt making plant and to absorb the excess worsted yarns which the plant was
capable of producing a Hosiery plant, and power Looms with a fully equipped finishing plant
to follow were gradually installed. The lines of development were thus laid down at a very
early date and expansion continued along these lines until the end of the First World War.
Thereafter, a gradual change in plant became necessary to meet the increased demand
for finer quality goods which had sprung up all over India and while limitations of space
precluded any large extension of building. It was possible to obtain greater efficiency by
The company suffered a grave setback in 1310 when a serious fire broke out which
smoldered for several months. The damage was largely confined to the godowns containing
the company’s manufactured goods and the bulk of its stock of raw materials but fortunately
the manufacturing plant was with the excerptor of some handlooms largely untouched. The
loss therefore although severe did not greatly affect the working of the Mills, which was soon
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During 1910 and 1911 a large rebuilding programmed had been taken in hand and this
was completed in 1912, and the buildings then erected contain the bulk of the Manufacturing
plant. In the tears 1914 -18, as during the whole of the present war, the entire productive
capacity of the Mills was placed at the disposal of Government., and was utilized under orders
In the year 1920. The British India Corporation was established and registered as a
limited company, managed by a board of Directors. The corporation was formed with the
specific object of combining and amalgamating was under one board of directors, the
The fortunes of the company, and along with it, its unit Lal-Imli continued to score
new heights under the British Regime. It was during the 2nd world war that mills were worked
to full capacity so as to fulfill the larger demand of woolen cloth for the British Armed forces
and this was probably the period when Lal-Imli achieved peak performance in terms of
production and capacity utilization, but by the time the war was over, the writing on the wall
was clear that sooner or later the British would have to leave India.
The then management thus lost interest in the progress and development of the
woollen units and all activities of expansion and updating of plant and machinery received a
set back. The Indian private management which took over from the Britishers also did not
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take any effective measures towards restoring the mills to their normal health, the fortunes of
In 1956 when Sir Haridas Mundra was the Chairman of the company a scam involving
the issue of duplicate share certificates took place which snow- balled into a major national
issue. The scam took such proportions that it had effects on the government exchequer and the
then finance minister Sri T.T. Krishnamachari had to resign, over the issue.
As a result of the Mundra scam, the Board of directors of BIC was dissolved and a
fresh Board of directors was constituted by the high court of Allahabad. Sri H.S Chaturvedi
Retd. Judge was appointed as Chairman of BIC, and the Vice Chancellor of Banaras Hindu
In 1961-62 the British India Corporation acquired M/a. Begg Sutherland and Co. by
purchasing shares of the company and thus took over the entire control and management of
During the 1970 the downward slide of the company continued and the mills started
inching towards sickness, By the year 1980 the mills were almost on the verge of closure. To
avoid such a disastrous end to the pioneers of the woollen industry, BIC was taken over by the
Govt. of India on 11th June 1981 by a special act of the parliament “The British India
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The private shares of the company was thus acquired by the Govt. of India, the Govt.
took corrective measures in the form of partial doses of modernization to pull BIC out of
nationalization did not address the issue of old liabilities which continued to exist. Even the
loans taken by the private management prior to nationalization continued to get compounded
resulting in massive accrual of liabilities. The rate at which such liabilities continued to grow
As the company continued to incur losses, it was referred to the Board for industrial
and financial reconstruction (BIFR) on 31st March, 1991 under the provisions of S.I.C.A the
This project based on the processing of wool, fiber and their marketing to the Mass consumers
as well as small consumers. In this project we give knowledge to the mass and small
consumer that how Lal Imli made the quality wool ,how they process them in a quality
manner and how their life increase with that processing How they give them since colours and
skin friendly and introduction given to the customers. We give knowledge to the mass
customers about the product of Lal Imli. We inform them to the types of the Lal Imli’s
product Lohis, shawls, blanket, suiting, trousering, blazer, cloth, tweed, uniform cloth. We
give also information to the customers of toosh (white) , Lohi No 60 (grey), pashmina pure
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wool, plain and of solid colour premier revesible blankets, meghdoot blend of wool and
unicose blanket pure wool and polywool (P.W.) suitings,tweeds (P.W.V.) suitings MW-221
(pure wool, worsted hosiery) trousering,TS-3349 (blended) trouserings, angola shirting (AD
3270), Surge Battle race coats, bharat uniform cloths. We also give the knowledge to the
customers that how they use that product to increase the life of the clothes and also give them
knowledge that how they compare between Lal Imli’s products and other products quality.
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COMPANY PROFILE
COMPANY PROFILE
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LAL IMLI KANPUR
24th February, 1920. It was founded by the late Sir Alexander Mac Robert. The corporation
was formed with the specific object of combining and amalgamating, under one Board of
Directors, the following business with effect from the Ist of January, 1920.
CAWNPORE WOOLLEN MILLS CO. manufacturers of the well known "LALIMLI" brand
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• COOPER ALLEN & CO. Ltd. proprietors of the largest Army Boot and Equipment
• NORTH – West Tannery Co. Ltd., Proprietors of the largest and the most up-to-
celebrated "DHARIWAL" long life wool wear – Dhariwal, Punjab. (Established in 1882).
Engineers, Contractors and Builders – Kanpur (Established in 1894). Over the years four of
the above companies have shut down their businesses and are no longer in existence. Only
two of the business units are in existence and are running as on date viz., Cawnpore Woollen
Mills Branch, Kanpur, and New Egerton Woollen Mills Branch, Dhariwal, Punjab
• The Company changed hands from British interests to the Indian business
• In February 1963 the management of BIC got vested with an elected Board with
Government of India, and is the only P.S.U. manufacturing Woollen Textiles in the country.
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• On the basis of its financial position, the company was referred to the Board for
direction of cabinet the M.D.R.S. was reassessed by I.F.C.I. & W.R.A. and forwarded to
BRPSE for its approval. The scheme was approved by BRPSE on 28th July, 2010. It is
expected that the cabinet approval and other formalities will be completed shortly and
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CORPORATE SETUP
MINISTRY OF TEXTILES
BRANCHES
CAWNPORE WOOLLEN MILLS BRANCH, KANPUR
NEWEGERTON WOOLLEN MILLS BRANCH, DHARIWAL
GM - General Manager
(Mr. P.K.SHARMA)
Production
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Activities
1. Mr. Raja Mitra 1. Mr. N.B. Singh 1. Mr. R.C. Sharma 1. Mr. S.N.
Manager
Awasthi (PAC)
Singh
Purchase)
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OBJECTIVE OF COMPANY
MISSION
To cater the demands of woollen and worsted goods to Indian Defence Forces, Para-military Forces,
Government Bodies and Indian Citizens with quality and on market compatible price.
Defence and Para-military Forces, Government Bodies and our Civilians vis-a-vis Private
Sector.
Being a Public Sector unit to act as a factor for the Government to rein in the Private Sector
To create a suitable environment and facility for proper R&D work to propel the prospects
market since we have the oldest legacy of woollen products in the nation.
Government.
ORGANIZATION STRUCTURE
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P.K. SHARMA
General Manager
FINANCE
R.C. Sharma
ADMINISTRATION
Raja Mitra
Manager (P&A)
S.K. Upadhaya
Manager (L&S)
TECHNICAL
N.B.Singh
Worsted Supdt
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A.K.Gupta
Weaving Supdt.
S.K. Mishra
Woollen Supdt
Manish Shukla
Dyeing Master
SALES
S.N. Verma
Manager Sales
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THE BRITISH INDIA CORPORATION LIMITED
The British India Corporation Limited (BIC) was incorporated as a public limited company
on February 24, 1920. It was taken over by the Government of India on June 11, 1981, under
the British India Corporation Ltd. (Acquisition of Shares) Act. The BIC Limited, Kanpur
owns and manages two woollen mills viz (1) Cawnpore Woollen Mills Branch, Kanpur (2)
New Egerton Woollen Mills Branch, Dhariwal. The products of these two mills are popularly
known by the Brand names of "LALIMLI" & "DHARIWAL" respectively. These units
manufacture the woollen/blended suiting, tweeds, uniform cloth, lohis, shawls, rugs, blankets,
etc.
The British India Corporation Limited has three subsidiary companies (1) Elgin Mills
Co. Limited (2) Cawnpore Textiles Limited, Kanpur & (3) Brushware Limited.
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MODERNIZATION/REHABILITATION OF BIC LIMITED
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B.I.C. Limited was declared as sick company in 1992, and was referred to Board for
Scheme for the company in 2000 and BIFR approved the revival of the two Woollen Mills
Cawnpore Woollen Mills Branch (Lal Imli) & NEWM Branch, Dhariwal, Punjab. The cost
of the BIFR approved rehabilitation scheme was Rs. 210.51 crores. The Government has
released Rs. 86.00 crores as envisaged in the scheme to BIC Ltd., The said Rehabilitation
Scheme could not be implemented within the stipulated time frame mainly due to non-
cooperation of UP Govt. in granting necessary permission for converting leasehold land into
freehold at free of charge or with minimum charges, because the main source to finance the
scheme was to be generated through the sale of surplus assets. The BIFR reviewed the matter
on November 29, 2005 and issued direction that the company and operating agency i.e. IDBI
should prepare a modified Draft Rehabilitation Scheme and submit the same for consideration
of BIFR. Accordingly, the draft modified rehabilitation scheme was submitted to BIFR. The
BIFR considered the scheme in its hearing dated 14.2.2007. Minutes of the meeting are
awaited.
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SALES PROMOTION
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SALES PROMOTION
distributors retailers, trade-associations and non profit organigation. Churches for example
.often sponsor blingo games, theater parties testimonial dinners and raffles .
A decade ago the advertising to sales promotion ratio was about 60;40 . to day in
many consumers goods packaged goods companies sales promotion accounts for 65
to75 percent of the combined budget .sales promotion expenditures have been
increasing as a percentage of budget expenditure annually for the last two decays
consumer market .Internal factors include the following promotion in now more
accepted by top management as an effective sales tools .more product managers are
qualified to use promotion tools and products managers are under greater greater
The number of brands has increased . Competitors use promotions frequently .Many
brands are seen from manufactures and advertising efficiency has declines because of rising
The rapid growth of sales promotions media has created a situations of promotion clutter
similar to advertising clutter. Consumer might start tuning out in which case coupons and
other promotions media will hookah in their ability to trigger purchase. Manufacturer will
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have to find ways to rise awoke the clutter for instant by offering larger coupons redemption
Purpose of sale promotion- Sales promotion tools vary in their specific objectives .A free
sample stimulate consumes trial .where as a free management advisory services aims at
cementing a long term relationship with a retailer .Sellers use incentives type promotion to
attracts new triers to reward loyal customer and to increase the purchase rates of occasional
user .new tries of three types user of another brand in the same category user in other
categories and frequent brand switchers . sales promotion often attract the brand switchers
because users of other brand and categories do not always notice or act on a promotion.Brand
switchers are primarily looking for low price good value or fermium sales promotions are
unlikely to turn them in the loyal users .sales promotion use in market of high brand similarly
produce a high sales response in the short run but a little permanent gain in market share.In
markets of high brand dissimilarity .Sales promotion can alter market share permanently .
Today many marketing manager first estimate what they need to spent in trade promotion
,then what they need to spend in consumer promotion. In letting advertising take a back seat
to sales promotion because advertising typically acts to build brand loyalty. But the question
of whether or not sales promotion weakens brand loyalty is subject to different interpretations
sale promotions with the incessant prize off coupons deals premiums and blaring quality
many devalue the product offering in the buyers mind. Buyers that the list prize is largely a
fiction. but before jumping to any conclusion we need to distinguish between prize promotion
and added value promotion .There examples show how certain types of sales promotion can
The makers of pine-sale a general liquid cleaning agent ,ran a pine sale in pine valley
.Sweepstake winners would travel to Los Angeles to meet the stars and watch four days of
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filming. This association of an ordinary cleaning agent with glamorous stars enhanced the
Akai a Japanese manufacturer of stereo equipment and TV sets managed to become a TV set
market leader in India by running value added sales promotions.It offered good trade in value
on black and white T.V. sets at the purchase of new colour TV sets .At other time it would
offer a free watch or calculator or radio along with the purchase of new TV set.This steady
promotion made Akai a very popular brand in India and competitors such as Sony were not
free to compete in the same way.When a brand is prize promoted to often the consumer being
to devalue it and by it mainly when it goes on sales so there is risk in putting a well known
brand leaders on promotion over 30% of the time.Dominent brand offers deals less frequently
because most deals only subsidize current users ,brown’s study of 2500 instant coffee buyers
conclude that.
Sales promotions yields faster and more measurable response in sales than advertising does.
Sales promotion to not tend to yield new long term buyers in mature market because they
attracts manly deal-prone consumers who switch among brands as deals become available.
Loyal brand buyers tend not to change their buying patterns as a result of competitive
promotions.
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Major Decision in sales promotion-
In using sales promotion a company must establish its objective select the tools developed
the program pretest the program ,implements and control it ,and evaluate the result.
Establishing Objectives-
Sales promotion objectives are derived from broader promotion objectives which are derived
from more basic marketing objective developed for the product.The specific objective for
sales promotion vary with the target market for consumers objective include encourasing
purchase of larger size units, building trial among non users and attracting switchers away
from competitors brands. For retailers objective include persuading retailers to carry new
items and higher level of inventory, encouraging of season buying encouraging stocking
related items. Offsetting competitive promotion building brand loyalty and gaining entry into
new retail outlet. For the sales force objective include encouraging support of new product or
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TECHNIQUES OF AGGRESSIVE SELLING
DEALER PROMOTIONS
CONSUMER PROMOTIONS
DEALER PROMOTION
• DEALER LEADER
• DEALER COUPONS
MERCHADISE DEALS
PRICE DEALS
GIFT OF DEALERS
CONSUMER PROMOTION
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DIRECT CONSUMER PREMIUM OFFERS
PRICE DEALS
QUANTITY DEALS
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6. When the production capacity of the firm increases rapidly.
competitor.
of product.
SALES POTENTIAL
ideas of what constitutes effective and socially responsible marketing. Starting in the
marketing practice. These force constitute a new marketing environment and pose
growing consumer had become better educated. Product had become increasingly
complex and hazardous ,discontent with American institute was wide spread.
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COSUMERISM
enhance the right and power of buyers in relation to sellers the traditional seller’s right
include-
1.The right to introduce any product in any size and style provided it is not hazardous
to personal health of safety. To introduce it with the proper warning and controls.
2.The right to price the product at any level provided there is no discrimination among
3.The right to spend any amount of money to promote the product provided it is not
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The traditional buyers right include-
ENVIRONMENTALISM
needs and wants .Environmentalist focus on the impact of modern marketing on the
surrounding environment and the cost that are serving these consumer need and wants.
protect and enhance mans living environment. Environmentalism are concern with
strip mixing frost depletion ,factory smoke: oil brands and litter. With the loss of
recreation opportunity and with increase in health problem due to bad air water and
want them to operate on more ecological principles. They do not think the goal of the
marketing system should be the maximization of life quality. And life quality means
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not only the quantity of consumer goods and services but also the quality of the
environment.
At the same time many companies have taken positive steps to respond the
with an eye towards spotting wasteful procedures and identifying sources of pollution
product ingredient design and packaging. Some companies direct their R & D towards
finding ecologically superior product as the major selling point of the product.
Sears developed and promoted a phosphate free laundry detergent. Pepsi cola
developed a one way, plastic soft drink bottle that is biodegradable in solid-waste
3.Some companies moved directly into the rapidly expending market for environment
4.Marketing manager are improving their research into buyer attitudes towards
A period of deep storage calls for a third response which can be characterized
review the companies basic policies on its customer mix. Product mix and marketing
mix and to make a set of recommendation, this committee studies the following
question-
4. How many new customers can be cultivated without diluting the interest of percent
5. What product might the company drop from its line and what products should the
6. How much price increase can the company take and justify to its customers?
7. What should the company be communicating to its customers and what will this
8. How many sales representatives does the companies need, and what kind of
9. What can be done to bring down costs to customers and assist them in solving their
problem?
The answer to these question will vary from company to company, the
guiding principle should be one of customer orientations. The major asset that a firm
During a storage period the market oriented company strives to help its
activities.
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1. Sales Representatives will find their selling role demised but their other roles
increased.
oversupply.
needs.
shortages. The resourceful firm. A shortage of Gasoline expends the market for bikes
and mass transportation. A shortage of heating oil expend the market for sweater,
do a better job of finding alternatives sources of supply and arranging long term
contraction.
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PRODUCTS OF LAL IMLI
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PRODUCTS OF LAL IMLI
PRODUCT
• Lohis
• Shawls
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• Blankets
• Suitings
• Trouserings
• Blazer Cloth
• Tweed
• Uniform Cloth
LOHIS:
Toosh (White)
SHAWL:
BLANKETS:
Premier-reversible
SUITINGS:
Tweeds (PWV)
TROUSERINGS:
TS-3349 (blended)
UNIFORM CLOTH:
WORSTED WOOLLEN
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PROCESS CHART
PROCESS CHART
↓
Scouring
↓
Drying
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↓
Carding
↓
First
combing(Purchased)
↓
Dye ring
↓
Drying
↓
Shade Matching
↓
Gilling
↓
Roving
Ring frame
↓
Autoconer
↓
Parallel
Winding
↓
Twisting
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↓
Ready
Yarn
↓
Yarn
Stores
↓
Weaving
Fibric(Grey)
Roll
Godown
↓
Scouring
Vanishing
↓ Parching
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↓ Ware
House
↓
Packin
g
↓
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Raw Material
The best quality merino wool is imported from Australia and then it is converted in to
tops with the help of other industry. Various raw materials are:-
(i) Wool
(b) Woollen
(ii) Polyester
(iii) Viscose
(iv) Nylon
It is done exclusively for woollens. Two plants known as Teazer Machine are used for
feeding in to the hopper and collected at last. A wool batching oil known as unipro-38
used to prevent dryness and breakage of fires. The main object of this is to mix the different
Carding
Carding is a common process i.e., it is used to both worsted as well as woollens. The
(i) To separate each fibre from the fibre tufts & to individualize them.
(ii) To removes impurities (Dust, dirt, vegetative matter, sand etc.) &
fibre entanglements.
polyester fabrics.
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(iii) Winch machine : for fabric dyeing.
(v) Beam dyeing machine: It is used for dyeing of fabric in the form of beam in a
closed vessel.
(vi) Peg machine: It is used for dyeing of loose and short Fibres.
Recombing
As worsted tops are purchased which have already been combed so here only combing
is done.
Objectives of combing:-
(ii) Removal of non fibrous impurities which may be called as trash and
retained.
(a) Feeding
(b) Nipping
(c) Combing
(d) Detaching
Calculation
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(i) Actual Draft = input/output
back roller.
Spinning
(ii) To make the Fibres parallel to each other and to the axes of the
Spinning is done or Ring Frame machine with the help of ring &
Winding machine while twist is inserted by TFO (two for on twister) machine.
PROCESS CHART
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Gilling
Roving
Spinning
Autoconer winding
Doubling
Twisting
Doubling is the operation of combining a number of slivers with a view to reduce the
Weaving
Weaving is the process of interlacement of warp and weft threads which are
perpendicular to each other. Weaving is done on a machine called as loom. Three types of
(i) Handloom
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(ii) Power loom
(iii) Sulzer
power while sulzer is a projectile loom i.e., a projectile is used to insert the weft. Sulzer is
automatic high speed loom. Every loom has three basic operations:
(i) Shedding
(iii) Beating
Weave designs has an important role in enhancing the attractiveness of the fabric.
Repeat = 4
Interlacement= 4
R = 4
I = 2
F = R/2 = 4/2 = 2
R = 3
I = 2
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R = 4
I = 2
F = R/I = 4/2 = 2
R = 5
I = 2
Cloth Setting: D x F/ F + I
D = Diameter
F = Float
Finishing
1) Scouring
2) Milling
3) Hydro-extraction
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4) Drying
5) Heat-setting
6) Chemical Finishing
7) Raising
8) Singeing
9) Baking
10) Crushing
11) Neutralisation
QUALITY CONTROL
Quality control is the "Barometer" of the industry or in other words it is "Eyes of the mill". It
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(ii) Yarn state
Top Stage
Slubs: The slubs are examined very carefully and only 1 slub is allowed in
Wool - 5
Viscose - 7
Polyester - 31
Pin-points
These are very minute so care should be taken while examining it. Permissive numbers in 1
yard are
Wool - 30
Viscose - 10
Polyester - 10
Entanglements
Sliver wt:
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It is done simply by measuring 1 yard of sliver & weighting it.
Previously moisture analyzer was used in Lal Imli but now a days it is done by putting
the sample in oven and taking its wt. immediately before & putting it in oven.
Composition
It is mainly done for the doing of blend. It can be understood from the following
chart:-
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Wool
NYLON
VISCOSE
59% H2 SO4
COTTON
70% H2 SO4
POLYSTER
Phenol (Heating)
Fastness test
It is of 3 types.
a) Washing Fastness:
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0.5% soap solution (non-ionic detergents for wool) is prepared and heated at
50- 55ºC, the sample is then kept in this solution for 45 minutes. Its equipment is called
as "Wash-Wheel".
c) Light Fastness: In testing of light fastness sample is half covered and half
open and kept under sunlight for one week after that it is compared with grey scale
Fibre Fineness
1.Lanameter: It is somewhat like a microscope. The Fibres are placed between two
slides and put under this instrument, number of Fibres is counted 400 times and then average
is calculated.
2.Airflow Method: 1 gram of wool is kept in porous cylinder and dswitched on.
The rise in pressure is noted with respect to liquid (Hg). Reading of rise of
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liquid is compared with graph & then its quality is determined by measuring
the fineness.
3.Yarn Stage:
in which yarn sample is taken and hanged into hook and then reading of pointer is noted
Dial is set to zero reading. Then reading of dial is taken. When it gets untwisted which may
be checked by inserting a needle in the yarn.The reading denotes the TPI of that yarn.
Vertical scale reading given elongation which is noted down. Quadrant scale is used
D) Composition: The test for this is carried in the same way as in tops.
4.Fabric Stage:
1. Horizontal
2. Vertical
C) Composition
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A.Abrasion Testing Machine: The sample cloth is fabricated on the
upper and lower clamp. 3000 to 4000 revolutions is given and after that condition of the
sample is noted.
machine are used. Vertical B.S.testing machine is used mainly for suiting fabrics. The sample
fabric of 15 cm width is taken. While horizontal B. S. testing machine is used for testing
fabric. The machine has rough surface.The sample is kept in it and particular amount of
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RESEARCH
METHODOLOGY
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OBJECTIVE OF THE STUDY
1- The main objective of that study is to increase the sales of the products of Lal Imli.
12-To create the marketing opportunities in the virgin areas of the Market.
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SCOPE OF THE STUDY
1- We have very large scope of doing our study because of Lal Imli’s products of well
known by the Customers and they are exported in India as well as outside in India.
2- We have to scope that our study we can also done in the foreign customer.
3- In this type of study we got the very accurate results because in this we have to take
4- In them we use the random sampling. We doing use also the Lal Imli website for
5- Random sampling give accurate result because we can choose any person for their
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response.
RESEARCH
According to Clifford Woody research comprises defining and redefining the problems,
making deductions making deductions and reaching conclusion and at last carefully testing
Definition
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“Scientific research is objective, systematic, relevant controlled, reproducible, exhaustive,
empirical and critical investigation of hypothetical propositions and about the presumed
Research statement
The main objective of research is to extend the frontiers of knowledge. It is research that
provides the cutting edge of technology, in its term, sustain industry and business.
RESEARCH METHEDOLOGY
evaluated before conducting the inquiry and the extent to which the method for making
decisions is evaluated before conducting the inquiry and the extent to which the method for
the research to establish with high degree of confidence, cause and effect relationship between
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The methodology used to analyze the project is mainly based on survey method and this
survey was conducted through Questionnaires and it also include direct contact with LOCAL
TYPE OF RESEARCH
DESCRIPTIVE RESEARCH
investigation.
MAKING
The following paragraph highlights some of the marketing decision areas where marketing
Sales management
Market Boundary
Buyer Concentration
Demand Projections
Supply
Environment Trend
METHOD
Personal interview
RESEARCH DESIGN
STATEMENTS OF PROBLEM
After an employee has been selected for a job, has been trained to do it and has
performance here refers to the degree of accomplishment of the tasks that make up an
individual is fulfilling the job requirements. Performance appraisal system is not only
used in private sector but all the private sector are still using it. There are different
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methods of appraisal these can be the traditional & modern methods. The company
OBJECTIVE
1. Compensation decision
2. Promotion decision
4. Feedback
5. Personal development
SAMPLE AREA
As the project was being done for the Kanpur branch of the LAL IMLI the sample unit taken
SAMPLING TECHNIQUE
In my summer training I used simple random sampling for my survey or my report for
SAMPLE SIZE
For this project I have used the questionnaires method. It contain 10 questions in
TYPE OF QUESTIONNAIRE
The research was carried out of sample size of 100 . It was carried out on the basis of -
1. Primary data
2. Secondary data
Primary Data
Secondary Data
a. Company records
c. Their suggestions
d. Personal observation
f. Internet
We have made the category base division of employees and made 5 categories of employees.
1. Unskilled
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I have conducted the Direct personal interviews of different departments to Departmental
Heads.
HYPOTHESIS
The company Lal Imli is following the traditional methods of PA since 1876 when the
company was established. In this method a personal file of each and every individual was
the basis of these details employees promotional and compensational decision was taken by
In 2010 ACR and say appraisal system assessment were in force by the company on
3,The Performance Appraisal system of Lal Imli needs revamping and some modern
4.The questions which we give to the respondents they are not based on the modern
method.
5.The processing of wool was doing by the old methods so processing cost going very
high.
SWOT ANALYSIS
STRENGTH-
WEAKNESS-
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4-They not focus in the sales promotion activity.
OPPORTUNITY-
THREATS-
2-Modernisation of technology.
1-We know how the processing happens in the Lal Imli and by that how the quality can
2-If we know what happens in the Lal Imli and how happens in the Lal Imli then we can
3-We use that project report for our further studies in the market survey’s and our other
marketing works.
4-Lal Imli used that project report in their future plan and strategies and as a representation
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of Lal Imli that is as a reward for us.
5-This project report used in giving guidance to the newcomer of the company.
1-This is very important to know how the processing can be done in the Lal Imli because
2-This is also important that we select that techniques which is give all customers equal
time and space because sometimes small sample size give us not the total population views
and opinion.
3-We know how we do our sales in the market more effectively due to the customer needs
and demand because the customers need and demands always change according to the time
and fashion.
4-What corrections can be made in the product of Lal Imli according to the customer views
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and opinion which we get in the questionnaire.
DEFINING PROBLEM
1- To understand the basis of what services does a customer makes his choice in buying a
woollen product.
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GRAPHICAL
REPRESENTATION
&DATA ANALYSIS
• We collect the data through various places and the behavior of all the respondents is
very good .they give proper attention to us and give their best knowledge about the Lal
Imli’s products.
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• We analyze that data with great care and attention and find out the results best correct
as possible.
• This work give us great experience in the field of collecting the data and doing
analysis of them.
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35
30
25
20
15
10
0
Don't no small Big
know change change change
Percentage Change
23 Don’t know
32 No change
12 Small change
33 Big change
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50
45
40
35
30
25
20
15
10
0
Quality Colour Design Price
50 Quality
11 Colour
9 Design
30 Price
Most of the person like quality and then price related to Lal Imli’s product.
Q.3 On what basis Lal Imli’s products differ from other similar product manufacturing
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45
40
35
30
25
20
15
10
0
Quality Colour Design Price
Percentage Basis of
differentiation
28 Quality
42 Colour
22 Design
08 Price
Lal Imli’s products differ from others on the basis of quality and colour . On the
A.)Yes B.)No
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70
60
50
40
30
20
10
0
YES NO
32 No
Majority of people say that today is the time of advertising so promotional activity is very
necessary.
Q.5 What is the main reason of struggling the Lal Imli’s product in the market?
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50
45
40
35
30
25
20
15
10
0
Old Fashion High Price
46 Old fashion
29 New competitors
4 High price
21 Don’t know
The major customers says that Lal Imli if change according to the new trend then Lal Imli get
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50
45
40
35
30
25
20
15
10
5
0
Very Good Good Simple Bad
45 Very good
50 Good
5 Simple
00 Bad
In that question the result come out that almost every customer is satisfied with the Lal Imli’s
Q.7 Which soap you prefer for the washing of Lal Imli’s product?
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35
30
25
20
15
10
0
Rin Tide Suef Others
Exel
powder
28 Rin
22 Tide
35 Surf Exel
15 Others
In general people prefer not any specific soap for washing the Lal Imli’s product but Surf
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30
25
20
15
10
0
Shaw ls Suitings
27 Shawls
18 Trousers
25 Suitings
30 Others
Basically shawls and suitings are the products of Lal Imli which are generally prefer by the
customers.
Q.9 Are you satisfied with the position of the Lal Imli?
A.)Yes B.)No
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70
60
50
40
30
20
10
0
Yes No
level
62 Yes
38 No
The result of that question is the people satisfied with the position of the Lal Imli which Lal
A.)Yes B.) No
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100
90
80
70
60
50
40
30
20
10
0
Yes No
Percentage Visiting
93 Yes
7 No
Almost every person wants to see that historical mill and every body wants to visit Lal Imli.
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FINDINGS
&
LIMITATION OF STUDY
FINDINGS
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• The private shares of the company was thus acquired by the Government of of India.
nationalization did not address the issue of old liabilities which continued to exist.
• Even the loans taken by the private management prior to nationalization continued to
• The rate at which such liabilities continued to grow was definitely much higher than
• They have problem of financing because no one want to introduce or help by financial
support.
• They have also problem in distribution channel because they are not using proper
• Now days they have very limited customers for their products and many of customers
LIMITATIONS OF PROJECT
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• We can use only the Lal Imli approved sampling techniques.
• This is very wide sampling report so many time language problem coming.
• This is also a very costly project report because of we have covering a very wide range
• Sometimes collected data can be lost or damage during to make the project report.
• A lot of people don’t know about the quality products of Lal Imli so they are not
attract.
• The product of Lal Imli is totally based on old fashion. so people wants to make
• People also want that Lal Imli make the light and attractive woolen clothes.
• The competitor of Lal Imli follow the current market demand but Lal Imli follow the
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RECOMMENDATION
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RECOMMENDATION
• Lal Imli wants well trained modern working staff which is trained according to the
• Lal 1Imli wants to launch their product like the other woolen companies in modern
ways because many of customer not knows in current time what are the new products
launch by the Lal Imli in current time means sales promotion way is not new.
• Lal Imli wants to change their products in competitive ways and to come in that
position
• According to me Lal Imli wants to become some more customer friendly and works.
• Some people wants that Lal Imli made the light and attractive wools also because in
• According to me lal imli should use new trends and fashion on their garments.
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• They should use more effective and new technologies for growth in the
market.
• I suggest them for advertising and promoting of their products in market for
• Lal Imli wants to accept new technology to beat the new competitors.
• Lal Imli make the more fashionable products according to new generation customers.
• Lal Imli wants to cut their high prices and kept them according to the market
competitor.
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WAYS TO INCREASE CUSTOMER LOYALITY
• Prompt action.
• Honesty.
• Mutual trust.
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CONCLUSION
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CONCLUSION
• In the summer training I got know the popularity of lal Imli products but their product
• By doing some few changes according to the customers it become more famous in
the market. If Lal Imli not adopt new technology & promotional activity then it will
never grow in the market & people forget the name of the Lal Imli with time.
• Lal Imli is a very ancient company and so that his brand image is clearly known in the
market and after some exercise they again got their premium position in the Market.
• The processing of wool in Lal Imli is good and due to that reason the quality of that
wool is best and after some changes in that wool according to the fashion the
• After seeing all the processes at Cawnpore woolen wills branch, Kanpur we acquire a
• In this investigation we know that people interested in Lal Imli’s product and by doing
some changes according to the customers it become more famous in the market.
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• Lal Imli’s products are very good quality products and after some changes in the
company polies of
• marketing according to the customers they become more famous in the wool fibre
market.
• The Lal Imli known for its superior quality products all over Asia it controls each and
• In spite of many ups and downs it has maintained its quality and again it is gaining its
• 6-We would like to thank all the members of this company who has helped us in
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BIBLIOGRAPHY
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BIBLIOGRAPHY
BOOKS
• Marketing management (Philip Kotler & Kevin lane keller) 12th edition published
• Research methodology method & technology (C.R. Kothari) revised 2nd edition
Website
www.lal-imli.com
www.wekkipedia.com
www.google.com
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APPENDIX
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QUESTIONNAIRE
NAME:
…………………………………………………………………………………………………
…………………………………………………………………………………………………
……………………………………………………………………………
ADDRESS:
…………………………………………………………………………………………………
…………………………………………………………………………………………………
………………………………………………………………………
Q-3. In which quality Lal Imli’s products differ from other similar product
A.)Yes B.)No
Q-5.What is the main reason of struggling the Lal Imli’s product in the market?
Q-7.Which soap you prefer for the washing of Lal Imli’s product?
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A.)Shawls B)Trouserings C) Suitings D) Others
A.)Yes B.)No
A.)Yes B.) No
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