• effect of culture on marketing

• Effect of culture on finance

• Effect of culture on ihrm
• Effect of culture on international
business
 Every nation has a separate culture
body language = behavior of people
BODY Single sign but different meaning
LANGUAGE Chances of misinterpretation

Required a skilled coordinator to handle the

challenging situation

Different culture – Different way of

communication
Stressing on the words and terms are COMMUNICATION
different
Difference in pronouncing.
Intercultural communication in corporate
house is a challenging task.
Affects the business communication
 People from the Germany and Britain are
keen on following time.
Different time culture might be the reason
TIME behind the clashes, between people from
diverse culture

In low context culture spoken language

carries the emphasis of communication.
In Higher level hidden culture meaning LANGUAGE
needs to be considered, as does body
language.
Eg: Japan and Some Arabic Nations
 The nature and complexity of the
different religion.
While creating a product the organization
should alert about this issue
RELIGION Respect the values and systems of local
nation

It vary between the nation

Even within the nation
There may be an issue when managing local VALUE
employees AND
ATTUTUDE
 The level of education at
international level vary.
This may affect their perception
EDUCATION and understanding about the
product or company.
The level of education is greatly
influenced by country’s culture

The level of influence of class or caste upon Social

a society. organizations
Eg: Role of women in the society,
Culture determines these things.
AESTHETICS relate your senses and the
appreciation of artistic nature of
something, like smell, taste or ambience
etc…..
AESTHETICS

Social culture will drive the political and

legal landscape
Law and Politics Political ideologies are based on the culture
of the society.
Eg: Iran has a political and legal system based
on the principles of Islam