A new study shows that Consumers don't have an accurate sense of what a good price is. A woman buying a blouse has several options: buy the blouse, find a cheaper blouse elsewhere, visit a competing store, or delay the purchase in the hope of a discounted blouse. Consumers need to know the prices of other items, the prices in other stores, and what prices might be in the future.
A new study shows that Consumers don't have an accurate sense of what a good price is. A woman buying a blouse has several options: buy the blouse, find a cheaper blouse elsewhere, visit a competing store, or delay the purchase in the hope of a discounted blouse. Consumers need to know the prices of other items, the prices in other stores, and what prices might be in the future.
A new study shows that Consumers don't have an accurate sense of what a good price is. A woman buying a blouse has several options: buy the blouse, find a cheaper blouse elsewhere, visit a competing store, or delay the purchase in the hope of a discounted blouse. Consumers need to know the prices of other items, the prices in other stores, and what prices might be in the future.