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 Did you ever intend to buy a Canada Goose product?
What factors would play a role in your decision to go through
Never considered with the purchase of a counterfeit Canada Goose product?
Considered buying
Bought Canada Goose 90

67.5
22.7%
45

22.5
54.6%
0
22.7% Price Quality Conscience Indifferent Other factors

Do you feel that the price of Canada Goose products is ...

50

When making your purchasing decisions, do you typically 37.5

pay attention to authenticity?
25
Yes No
12.5

0
perfectly ad. very ad. ad. inad. very inad. completely inad.
20%

Do you think that Canada Goose provides good, reliable

products
80%
Yes No

19%
Suppose you know that the Canada Goose product you

Yes No Possibly

5%

27%

81%
68%