Chapter No: 01 - Management and Managers

“The productivity of work is not the responsibility of the

worker but of the manager.”
Peter F. Drucker, Austrian-American scholar and consultant.

Chapter No: 02 – Outside the organization:

understanding the environment
“The best architects always design a thing by considering
it in its larger context – a chair in a room, a room in a house, a
house in an environment, an environment in a city plan.
Eliel Saarinen, Finnish architect.

Chapter No: 03 – Inside the organization:

adapting to change
“Notice that stiffest tree is most easily cracked, while the
bamboo survives by bending with wind”
Bruce Lee, actor, writing on Kung Fu

Chapter No: 04 – Global business: bridging

nations and cultures
“The new electronic interdependence recreates the world
in the image of a global village”.
Marshall McLuhan, Canadian sociologist

Chapter No: 05 – Social responsibility and ethics

“A task becomes a duty from the moment you suspect it to
be an essential part of that integrity which alone entitles a
man to assume responsibility”.
Dag Hammarskjöld, United Nations Secretary-General, 1953-61

Chapter No: 06 – Managing for quality

“Quality has to be caused, not controlled”.
Philip Crosby, American author and practitioner.

Chapter No: 07 – Enterprise

“If enterprise is afoot, Wealth accumulates, whatever may
be happening to Thrift; and if Enterprise is asleep, Wealth
decays, whatever Thrift may be doing”.
John Maynard Keynes, British economist.

Chapter No: 08 – Planning and strategic

management
 “He’s a real nowhere man,
Sitting in his nowhere land,
Making all his nowhere plans,
For nobody”.
John Lennon and Paul McCartney, British musicians
(taken from Nowhere Man, ©Northern Song 1965)
Chapter No: 09 – Decision making: choosing from
alternatives
“It is not always what we know or analyzed before we
make a decision that makes it a great decision. It is what we
do after we make the decision to implement and execute it
that makes it a good decision”.
William Pollard, American business leader and writer.

Chapter No: 10 – Organizing: principles and

design
“This island is almost made of coal and surrounded by
fish. Only an organizing genius could produce a shortage of
coal and fish in Great Britain at the same time”.

Chapter No: 11 – Leadership and motivation

“He was not a bad person at all and had very generous
traits but, if footballers think they are above the manager’s
control, there is only one word to say to them – goodbye.
Sir Alex Ferguson, manager, Manchester United F.C.

Chapter No: 12 – Groups and teams

“Talent wins games, but teamwork and intelligence win
championships”.
Michael Jordan, American basketball player.

Chapter No: 13 – Communication in management

“Whom are you?’ said he, for he had been to night
school”.
George Ade, American writer.

Chapter No: 14 – Human resource management

“Hire the best. Pay them fairly. Communicate frequently.
Provide challenges and rewards. Believe in them. Get out of
their way – they will knock your socks off”.
Marry Ann Allison, American banker.

Chapter No: 15 – Operations management

 How do I drive productivity? How do I get my supply chain
to be more efficient? How do we link our customers? Just
fundamental, blocking – and – tackling, roll – up – your –
sleeves kind of work that has very clear and tangible
benefits…
Michael Dell, founder of Dell Computers

Chapter No: 16 – Marketing: managing relations

with customers
“In business, it is useless to be a creative original thinker
unless you can also sell what you create”.
David Ogilvy, founder, Ogilvy & Mather advertising

Chapter No: 17 – Innovation: from ideas to

customer benefits
“Here’s a human way to end scary spider misery, with the
BugBuster motorized spider trap… £99.99 (batteries not
supplied)”.
Innovators catalogue

Chapter No: 18 – Control of management

processes
“Who controls the past controls the future. Who controls
the present controls the past”.
George Orwell, British writer.

Chapter No: 19 – Control, learning and change

“People don’t resist change. They resist being changed”.
Peter M. Senge, management scholar.