FALL 2010

Master of Business Administration – MBA Semester 4

MK0008 – E-Marketing - 2 Credits
(Book ID: B0922)
Assignment Set- 1
30 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 a. What is e-marketing? What are its benefits? (6 marks)

b. List the key features of the web. (4 marks)

Q.2 a. Give a note on internet privacy. (3 marks)

b. Discuss the challenges of e-marketing in future? (7 marks)

Q.3 Explain the following terms used in e-marketing: Intellectual property, Safe
Harbor principles and Click-wrap agreement. (10 marks)
 FALL 2010

Master of Business Administration – MBA Semester 4

MK0008 – E-Marketing - 2 Credits
(Book ID: B0922)
Assignment Set- 2
30 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Give an account of customer behaviour in a B2B e-marketing. (10 marks)

Q.2 a. What are the targeting strategies involved for e-marketing? (7 marks)
b. What do you mean by e-CRM? (3 marks)

Q.3 Analyse the distribution function in e-marketing. (10 marks)