Strategic Planning Responsibilities

Top Strategic Long

Management Planning Term

Activities that lead to the development of a

clear organizational mission, organizational
objectives and the strategies that enable the
organization to achieve its objectives

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 Tactical Planning Responsibilities

Top Strategic
Management Planning

Middle Tactical Medium

Management Planning Term

Involves the creation of objectives and

strategies aimed at attaining goals for
specific divisions or departments over a
medium time frame
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Operational Planning Responsibilities

Top Strategic
Management Planning

Middle Tactical
Management Planning

Lower Operational Short

Management Planning Term

Involves the creation of objectives and

strategies for individual operating units over
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a short time span

 Coherence in Strategic Direction
Company Vision
 Massively inspiring
 Overarching Company Vision
 Long-term
 Driven by and evokes
passion
 Fundamental statement
of the organization’s Hierarchy of Goals
 Values
 Aspiration
 Goals
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 Coherence in Strategic Direction
Mission Statements
 Purpose of the company
Company Vision
 Basis of competition and
competitive advantages Mission Statements
 More specific than vision
 Focused on the means
by which the firm will
compete Hierarchy of Goals

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