Retail Management ()

LECTURE PROGRAMME
(Tentative)
Lectur
Unit es
Topics require Readings
s
d
THE WORLD OF RETAILING 4
Introduction to the world of retailing Text book,
Types of retailers Notes dictated,
1
Multichannel retailing
Customer buying behavior Study Material.

RETAILING STRATEGY 5
Retail market strategy Text book,
Retail location Notes dictated,
2
Human resource management
Information system and supply chain management Study Material.
Customer relationship management
MERCHANDIZE MANAGEMENT 7
Managing merchandize assortment Text book,
Buying merchandize Planning system Notes dictated,
Buying Merchandize
3 Retail pricing Study Material.
Retail communication mix Students are advised to
go for reading business
magazines and
newspapers
STORE MANAGEMENT 8
Managing the store Text book,
Store layout, Design, and visual Merchandizing
4 Students are advised to
go for reading business
magazines and
newspapers