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  • Maggi Noodles Presentation - Marketing Mix, STP, Distribution, Competitors (38

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    Rashi_Khandelw_6702
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    This presentation provides an overview of Nestle Maggi Noodles in India, including its introduction and marketing strategies over time. Key points include: - Maggi was launched in 1983 targeting middle class families, positioned as an easy to cook meal. - The marketing mix includes promotional campaigns, product innovations, and expanding availability in various package sizes. - A competitor analysis shows Top Ramen as the main competitor, while Maggi maintains a large market share. - Distribution channels, brand loyalty, and advertising are strengths, but opportunities remain in rural markets and leveraging affinity for Chinese food.

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    Maggi

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    This presentation provides an overview of Nestle Maggi Noodles in India, including its introduction and marketing strategies over time. Key points include: - Maggi was launched in 1983 targeting middle class families, positioned as an easy to cook meal. - The marketing mix includes promotional campaigns, product innovations, and expanding availability in various package sizes. - A competitor analysis shows Top Ramen as the main competitor, while Maggi maintains a large market share. - Distribution channels, brand loyalty, and advertising are strengths, but opportunities remain in rural markets and leveraging affinity for Chinese food.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    199 views10 pages

    Maggi Noodles Presentation - Marketing Mix, STP, Distribution, Competitors (38

    Uploaded by

    Rashi_Khandelw_6702
    This presentation provides an overview of Nestle Maggi Noodles in India, including its introduction and marketing strategies over time. Key points include: - Maggi was launched in 1983 targeting middle class families, positioned as an easy to cook meal. - The marketing mix includes promotional campaigns, product innovations, and expanding availability in various package sizes. - A competitor analysis shows Top Ramen as the main competitor, while Maggi maintains a large market share. - Distribution channels, brand loyalty, and advertising are strengths, but opportunities remain in rural markets and leveraging affinity for Chinese food.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Presentation On

    Agenda

     Introduction to Nestle Maggi Noodles


     Marketing Mix
     STPD Analysis
     Distribution
     Competitors Analysis
     Consumer Survey
     SWOT
    Introduction to Nestle
    Maggi Noodles….
     Nestle aspired to create a Maggi
    kitchen.
     Nestle observed a burgeoning
    craze for Chinese food & easy to
    cook meals.
     Nestle launched Maggi Noodles in
    1983.
     Initially priced at Rs. 2.10 with a
    close to 100% margin.
     Product targeted towards middle
    class of metros and 1-tier cities.
     Product was positioned as an easy
    to cook meal.
     Target customers were children
    Product Lifecycle & the
    4 P’s
    STDP Analysis

    SEGMENTATI TARGETING POSITIONING DIFFERENTIATION


    ON
    AGE KIDS FAST TO TASTE
    COOK GOOD
    TO EAT
    EATING YOUTH 2 – MINUTE FLAVOURS
    HABITS NOODLES.

    LIFESTYLE OFFICE TASTE BHI PACKAGING


    OF URBAN GOERS HEALTH BHI
    FAMILIES
    BCG-Matrix
    Market Share-80%
    Market Growth-15%
    M
    ar 20% Sta Questi
    ke Maggi
    r
    Noodles on
    t
    10%
    Gr
    ow Cash Dogs
    th
    0%
    Cows
    Ra
    te
    10X 1X .1 X
    Relative Market Share
    Market Penetration
    Strategies &
    Distribution
    Market Penetration

     Distribution
    Strategies
     Promotional Campaigns in schools.
     Dry Sampling – Distributing Maggi
    Packets.
     Wet Sampling – Distributing
    cooked Maggi.
     Product Innovation – Atta Maggi,
    Rice Mania Maggi, Tomato
    Maggi, Chicken Maggi.
     Availability in different packages –
    n50gm, 100gm, 200gm, 400gm.
     Advertising Campaigns – 25yrs
    Celebration
    Competitor – Top Ramen.

     Nearest Competitor.  Issues:


     Innovation 
     - Cup Noodles.  Lack in Promotional
     -Curry Noodles. activities, apart from
     Major portion of market initial Shahrukh
    share in cup noodles campaign.
    market.  Distribution Issues –
     Positioned as easy to Earlier using Marico
    cook meals and not distribution channel
    snack items. now making their own
     Target Audience – Adult channel.
    & Teenagers, 16-35
    years old.

    Consumer Survey
    SWOT ANALYSIS
    STRENGTHS WEAKNESSES OPPORTUNITI THREATS
    ES
    Market Leader Big Product Line Unexploited Strong presence
    of which only 4- rural market of regional
    Brand loyalty 5 are major
    Health Related Increasing competitor
    Competitive
    players
    Issue number of Pricing
    Distribution working of
    Affinity youth Top Ramen
    channels Indians to
    Innovative Chinese food
    Leveraging ITC-Pasta Treat
    flavors for Indian Maggi Kitchen

    THANK YOU
    taste buds
    Advertising
    Strategy

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