The sweetest story ever told…

or heard

ANNA EAPEN
FM-612
MBA 8B
Cadbury The Real Taste of Success

Company’s core purpose

“Make today delicious”
 Introduction To Company
• In 1948 C.I. began its business

• They import chocolate & repack them to

distribute

• Today they have 5 companies owned & 4 sales

house in India
Cadbury India operate in 3 sectors:

• Chocolate confectionary- CDM, 5Star, Perk,

Gems ,Eclairs, Celebration, Shots, Bytes….

• Milk Food Drinks- Bournvita

• Candy- Halls
LOGO’S:
 Awards
• Cadbury India ranked 7th & No.1 in FMCG
company 2008

• 2006-07 CDM Éclairs crowned consumer

super brand

• Great place to work award 2003,04,05,06,08

• Reader Digest trusted brand award 2006

SWEET MEMORY TO ALL OF YOU
FROM ME…Thank You…