ASSIGNMENT ON ADVERTISING MANAGEMENT

A) Suggest a promotion campaign involving the following for “Times Now” News channel
launched by Times of India group.

1. Positioning Strategy and Creative style.

2. Media plan involving different media and media vehicle.
3. One story board for a television ad.

B) Suggest a promotion campaign for Reliance Retailing venture involving the following.

1. Positioning Strategy and Creative style.

2. Media plan involving different media and media vehicle.
3. One story board for a television ad.

C) A non government organization is involved in a campaign to create awareness about ill

effects of smoking cigarettes. You are appointed as advertising consultant for the same. You are
required.

1. To prepare a print ad.

2. One story board for a television ad.
3. Media plan involving different media and media vehicle.

D) Government of India is concerned with the prevention of H1N1 disease. To create awareness
among general public about the causes and precautionary measure. Develop a promotion
campaign involving the following.

1. Message creative style to be used positioning strategy.

2. Develop Advertising Programme.

E) Govt. of India is contemplating on launching a promotion campaign to increase awareness

about health of citizens in the country. Finance ministry has a budgetary allocation of Rs. 10000
crores to realize the same.

You have been appointed as a media adviser to decide on the following issues:
1. Media planning.
2. Creative styles and positioning.
3. Story board for a T.V ad and the print ad.

F) A non govt. organization wants to communicate that consumption of “milk” is good for
health. You are required to

1. Prepare print ad for the same.

2. Prepare media plan and budget for the same, to launch ad campaign in India at
national level.

P.S. 1. Should be submitted by Tuesday, 24th May 2011 by 10.00 AM.

2. To be submitted in A4 size plain sheets only.

3. Provide diagrams and pictures wherever necessary.