THE GLOBAL OPEN UNIVERSITY, NAGALAND

MBA / Ex.MBA : SECOND SEMESTER

Maximum Marks 70 TGOU / MBA / Ex.MBA / 2009 DECEMBER

Time 3 Hours Paper 2 - Marketing Management
Answer any five questions. All questions are of equal value.
1. What are the different types of Marketing Organisations ? Under what conditions should a
Company use geography based marketing organisation ?
2. What is Marketing Management ? Discuss marketing tasks, context and strategic planning.
OR
Explain the economic, technological, sociocultural and demographic factors of marketing.
3. What is Product Brand Management ? How do you create a brand image for your company ?

4. Explain the pricing objectives, factors, methods and strategies.

OR
What do you understand by Channel Distribution and Management ? Explain the priority
needs of retailing and wholesaling.
5. What is Marketing Planning ? Discuss the process of Marketing Planning.
OR
What is meant by Core Strategy ? What role does it play in the process of Marketing Planning
?
6. What is Marketing Information System ? How does it help an organisation in optimising its
profit ?
OR
What are the types of Marketing Research ? Discuss the stages in the Marketing Research
Process.
7. What is Marketing Communication ? Discuss its utility.
OR
What is Relationship Marketing ? Explain with examples.
8. Discuss the benefits of good Packaging and Labelling.
OR
What is Sales Force Management ? Explain.
9. What do you understand by Consumer Behaviour ? Discuss the determinants of Consumer
Behaviour.
OR
What is Customer Loyalty and Profitability ? Explain Customer Porforlio Management.

10. What do you understand by segmentation and market entry ? How do you combine
segmentation variables ?
OR
What is Target Marketing ? Explain the Target Market Strategies.
 THE GLOBAL OPEN UNIVERSITY, NAGALAND
MBA / Ex.MBA : SECOND SEMESTER

Maximum Marks 70 TGOU / MBA / Ex.MBA / 2009 DECEMBER

Time 3 Hours Paper 1 - Human Resource Management

Answer any five questions. All questions are of equal value.

1. Why are promotions and demotions made in an organisation ? Explain how does
absenteeism affect the productivity and moral of workers.
OR
What is Human Resource Planning ? Explain the process of recruitment and selection in a
medium sized organisation.

2. What is Quality Circle ? Discuss its advantages and limitations.

OR
Explain the importance of Social Security and Labour Welfare.

3. Discuss the importance of discipline in an organisation. What are the causes of indiscipline ?

4. What is Human Resource Management ? Discuss the changing role of Human Resource
Management.

5. What do you understand by Human Relations ? Explain the nature and causes of Employee
Grievance.
OR
What are the characteristics of Collective Bargaining ? Explain the objectives, types, process
and advantages of Collective Bargaining.
6. What do you understand by Employee Empowerment ? Explain.
OR
Discuss the advantages of Executive Development Programmes.

7. What is Participative Management ? Discuss its merits and demerits.

OR
What is HR Audit ? Why it is essential and beneficial ?

8. Explain the meaning, purpose and importance of training in the personnel development
programme.
OR
Discuss the objectives, uses, purposes and process of performance appraisal. What are the
essentials of a good appraisal system ?

9. What is job evaluation ? Discuss its principles, objectives, advantages and disadvantages.
OR
What are the objectives of the National Wage Policy ? What are the principal constituents of a
National Wage Policy ?

10. Why is counselling essential for an effective HR development ? Discuss the types, needs,
functions and process of counselling.
 THE GLOBAL OPEN UNIVERSITY, NAGALAND
MBA / Ex.MBA : SECOND SEMESTER

Maximum Marks 70 TGOU / MBA / Ex.MBA / 2009 DECEMBER

Time 3 Hours Paper 3 - Financial Management
Answer any five questions. All questions are of equal value.

1. Define the terms "Shares" and "Debentures". Distinguish between equity shares, preference
shares and debentures.

2. What is Lease Financing ? Can a Lease benefit both Lessor and Lesse?

3. What is Cost of Capital ? Discuss the significance of the Cost of Capital.

OR
What do you understand by the Cost of Debt ? Differentiate between Debt issued at Par and
Debt issued at Discount or Premium.

4. Discuss the Walter's and Gordon's models of Dividend Relevance.

OR
Discuss the Miller - Modigliani (MM) Hypothesis related to Dividend Irrelevance.

5. What is Dividend Policy ? Explain.

OR
What do you understand by Return, Risk and Share Holder Value ? Discuss

6. What is Capital Rationing ? Explain.

OR
What is Investment Analysis ? Discuss its benefits.

7. Explain in brief Capital Structure Theory. Discuss its relevance and irrelevance.
OR
Explain the need of Corporate Restructuring, Mergers and Acquisitions.

8. What is Financial Management ? Explain the Financial Manager's role in fund raising,
allocation and profit planning.

9. Explain the determinants of Working Capital. Discuss the sources of working capital including
trade credit, accrued expenses and deferred income, bank finance etc.
OR
What is Capital Budgeting ? Discuss the importance of Capital Investment Planning and
Control.

10. Define Financial Leverage. Discuss the measures of Financial Leverage of Companies in
India.
 THE GLOBAL OPEN UNIVERSITY, NAGALAND
MBA / Ex.MBA : SECOND SEMESTER

Maximum Marks 70 TGOU / MBA / Ex.MBA / 2009 DECEMBER

Time 3 Hours Paper 4 - Business Laws
Answer any five questions. All questions are of equal value.

1. "All contracts are agreements, but agreements are not contracts". Discus this statement
explaining the essential elements of a valid contract.
OR
What do you understand by the term "offer" and "acceptance" ? When are "offer" & "acceptance"
deemed to be complete if made through post.

2. Define pledge and state the respective rights and duties of the pawnor and the pawnee.
OR
"An incorporated Company is totally different person or entity from its members - the individuals
comprising it". Explain this statement.

3. What is a contract of Sale of Goods ? What are the different types of Goods ?
OR
Distinguish between a condition and a warranty. Under what circumstances is a breach of
condition to be treated as a breach of warranty ?
4. What do you understand by the Doctrine of Indoor Management ? Explain.
OR
What is Arbitral Award ? Discuss.

5. Discuss the salient features of the Companies Act 1956 in the context of limited liability.
OR
What do you understand by the Doctrine of Ultra Vires ? Explain.

6. State the rules in regard to the passing of property from a seller to a buyer in a contract for the
sale of goods.
OR
Define the term arbitration. Who may refer disputes to arbitration ?

7. "No consideration, No contract". Explain this statement. "A stranger to a contract cannot sue".
Discuss this statement.
OR
Define the terms "Agent" and "Principal". Discuss the general rules of Agency. What is the test of
Agency ?

8. Discuss briefly the remedies for breach of contract. OR

What do you understand by the term Information Technology ? Explain the rationale behind the
Information Technology Act 2000.

9. Define the term "Negotiable Instrument". What are its essential characteristics ?

10. Discuss the law relating to bouncing of cheques for insufficiency of funds in the account.
OR
Explain the objectives of the Consumer Protection Act 1986.
 THE GLOBAL OPEN UNIVERSITY, NAGALAND
MBA / Ex.MBA : SECOND SEMESTER

Maximum Marks 70 TGOU / MBA / Ex.MBA / 2009 DECEMBER

Time 3 Hours Paper 5 - Research Methodology

Answer any five questions. All questions are of equal value.

1. Explain the significance of Research Methodology for conducting a good Research.

2. What is Sampling. Discuss the types and process of sampling.
OR
What is Research Design ? Explain different Research Designs in exploratory research
studies, descriptive studies and casual research studies.
3. What is Hypothesis ? Explain the Hypothesis testing of means, difference between means,
proportions and difference between proportions.
OR
What is Research Planning ? Explain its types and considerations.
4. What is Data Collection ? Explain the observation, interview and other methods of Data
Collection.
OR
What is the difference between Questionnaires and Schedules ? Explain with suitable
examples.

5. What do you understand by Randomisation Principle ? Explain.

6. Differentiate between Research Method and Research Methodology.
7. How are Hypothesis Testing of Correlation Coefficients done ? Discuss.
OR
Explain Sample Size and its Determination
8. What is Research ? Explain the objective, types and approaches of Research.
9. What is the current status of Research in India ? What are the limitations of Research in
Management Decision ?
10. What do you understand by Attitude Measurement and Scales ? Discuss the Scale
Constructions Techniques.
OR
What is Report Writing ? Discuss the steps in Report Writing. Present a Layout of a good
Research Report.
 THE GLOBAL OPEN UNIVERSITY, NAGALAND
MBA / Ex.MBA : SECOND SEMESTER

Maximum Marks 70 TGOU / MBA / Ex.MBA / 2009 DECEMBER

Time 3 Hours Paper 6 - Production and Operations Management

Answer any five questions. All questions are of equal value.

1. Define Plant Layout. Discuss the objectives, types and advantages of Plant Layout.
OR
What is Production Planning and Control ? Discuss the benefits of Production Planning and
Control.

2. Explain the terms Work Study and Method Study. How are work measurement and
productivity related to Work Study ?
OR
Explain the advantages of an effective Materials Management Policy.

3. Discuss the concept of Product Design and Development. Explain the need and
characteristics of good design and development.

4. Why is Maintenance Management essential ? Discuss its objectives, types and functions.

5. What is Acceptance Sampling ? Discuss with examples.

OR
What is Purchase Management ? Explain its utility.

6. What do you understand by ABC Analysis ? Discuss.

OR
What is Inventory Management ? Why is it so important ?

7. Discuss and explain Product - Process Mix with suitable examples.

8. What is Value Analysis ? How is it different from Value Engineering ?

OR
Discuss the concept, classification and objectives of Inventory Control.

9. Define the terms Production and Operations Management ? What is the difference between
Production and Operations Management ?
OR
What do you understand by Facility Location ? Discuss different factors affecting locational
analysis.

10. What is Total Quality Management ? Differentiate between Inspection and Quality
Control.
 THE GLOBAL OPEN UNIVERSITY, NAGALAND
MBA / Ex.MBA : SECOND SEMESTER

Maximum Marks 70 TGOU / MBA / Ex.MBA / 2009 DECEMBER

Time 3 Hours Paper 7 - Economic Environment of Business

Answer any five questions. All questions are of equal value.

1. What are the developmental roles of Public Sector in India ? How are they different from the
Cooperative Sectors ?
OR
Explain the function of the International Monetary Fund.
2. How will Technology Transfer help India in bringing efficiency and productivity ? Explain with
suitable examples.
OR
Define the Social Responsibilities of Business. How can the Corporate Houses protect the
Environment ?
3. Discuss the salient features of MRTP Act, FEMA, EXIM Policy and SEBI Guidelines.'
4. Explain the Directive Principles of State Policy. What are the rationale and extent of State
Intervention ?
5. What is Foreign Direct Investment (FDI) ? Discuss the role of WTO in removing the trading
blocks.
OR
What is Globalisation ? What is the future of the Globalisation of Indian Economy ?
6. What is E-Commerce ? Discuss its objectives and benefits.
7. Discuss the working of the World Bank.
OR
Explain the functioning of Industrial Development in India.
8. Why does the Central Government stress the need for Privatisation ? Explain
OR
Discuss the salient features of the Indian Parliament.
9. What is Economic Environment ? Discuss Capitalism, Socialism and Mix Economy.
OR
Explain the Economic Planning of the Government of India.
10. Discuss the Economic Reforms implemented by the Government of India. What are the New
Economic Policies ?
 THE GLOBAL OPEN UNIVERSITY, NAGALAND
MBA / Ex.MBA : SECOND SEMESTER

Maximum Marks 70 TGOU / MBA / Ex.MBA / 2009 DECEMBER

Time 3 Hours Paper 8 - Business Ethics

Answer any five questions. All questions are of equal value.

1. Discuss the essentials of Indian Philosophy.

OR
Explain the salient features of Ethics in Hinduism, Christianity, Islam, Buddhism, Janism and
Sikkhism.

2. Explain the Philosophy and Ethics of Swami Vivekananda.

OR
Discuss the Gandhian Philosophy and Ethics.

3. What is Business Ethics ? Discuss the criteria for moral judgements.

OR
Discuss the relevance of Value Education in Management.

4. What is the relevance of the Indian Ethos in Management in the context of the 21st Century ?

5. Define Corporate Social Responsibility (CSR). How can CSR help in funding the NGOs ?

6. What do you understand by Ethical Investment ? Explain.

OR
What is Moral Judgement ? Discuss with examples.

7. What is Organisational Culture ? Explain.

OR
What do you understand by Transcultural Values in Management ? Discuss.

8. What is Quality of Life ? Why this is important for organisational development ?

OR
Why has Management Values deteriorated ? How can a Moral Revolution be propounded ?

9. Discuss the Professional Ethics for Lawyers and Chartered Accountants.

OR
Discuss the Role of Ethical Judgements in Foreign Trade viewing different value system of
different cultures.

10. Explain Sciences and the Art of Noble Living.

OR
What is Ethical Jurisprudence ? Explain with suitable examples.