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  • Hospitality: Presented By: Vaibhav Dhamija PGDM-C Bimm, Pune

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    Vaibhav Dhamija
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    The document discusses marketing strategies for the hospitality industry. It outlines the 8 P's of marketing which include product, price, place, promotion, physical evidence, process, people and productivity. It then performs a SWOT analysis identifying strengths like India's culture and government support, weaknesses like poor infrastructure, opportunities like rising incomes and benefits of open skies, and threats like event risk and increasing competition. It also discusses segmentation of customers based on purpose of trip into business and leisure travelers. It provides an example positioning statement for a hotel brand.

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    The document discusses marketing strategies for the hospitality industry. It outlines the 8 P's of marketing which include product, price, place, promotion, physical evidence, process, people and productivity. It then performs a SWOT analysis identifying strengths like India's culture and government support, weaknesses like poor infrastructure, opportunities like rising incomes and benefits of open skies, and threats like event risk and increasing competition. It also discusses segmentation of customers based on purpose of trip into business and leisure travelers. It provides an example positioning statement for a hotel brand.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    9 views6 pages

    Hospitality: Presented By: Vaibhav Dhamija PGDM-C Bimm, Pune

    Uploaded by

    Vaibhav Dhamija
    The document discusses marketing strategies for the hospitality industry. It outlines the 8 P's of marketing which include product, price, place, promotion, physical evidence, process, people and productivity. It then performs a SWOT analysis identifying strengths like India's culture and government support, weaknesses like poor infrastructure, opportunities like rising incomes and benefits of open skies, and threats like event risk and increasing competition. It also discusses segmentation of customers based on purpose of trip into business and leisure travelers. It provides an example positioning statement for a hotel brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    HOSPITALITY

    PRESENTED BY:
    VAIBHAV DHAMIJA
    PGDM-C
    BIMM,PUNE
    MARKETING MIX FOR HOSPITALITY

    8 P’S OF MARKETING
    1. PRODUCT
    2. PRICE
    3. PLACE
    4. PROMOTION
    5. PHYSICAL EVIDENCE
    6. PROCESS
    7. PEOPLE
    8. PRODUCTIVITY
    SWOT ANALYSES
    - India’s rich culture
    Poor support
    - Government support
    infrastructure

    STRENGTHS WEAKNESS

    -Rising Income levels -Event risk


    -Open sky benefits -Increasing competition
    -Rise in tourism

    OPPORTUNITY THREATS
    STP FRAMEWORK

    SEGMENTATION
    'purpose of the trip' is a starting point
    for the segmentation process.
     BUSINESS TRAVELERS
     LEISURE TRAVELERS:
    Membership clubs
    Conventions, Special events

    XX34-508-541-560-XX
    POSITIONING
    Grande schezwan
    We care for ur trip!!
    THANK YOU

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