BACKGROUND OF THE IDEAS

1. TO SOCIALIZE HEALTHY LIVING IN THE SOCIETY “MENSANA IN CORPORESANO” ( A HEALTHY MIND IN A

HEALTHY BODY)
2. TO DEVELOP THE PROSPERITY OF PEOPLE IN BINTAN ISLAND
3. TO PROMOTE THE INDONESIAN TOURISM ESPECIALY BINTAN ISLAND TOURISM
4. MOUNTAIN BIKE AS ONE OF NON EMITION VEHICLES IS A HEALTHY VEHICLE AND THE 2ND MOST HIGH
SEARCHED BIKE IN GOOGLE TRENDS WHICH HAS INCREASED 680% SINCE 1 MARCH TO 21 JUNE 2020
(DATA FROM IPRICE)
5. TO DO BRANDING OF PT. BINTAN RESORT CAKRAWALA AS THE HOST OF THE EVENT
NEED EQUIPMENT DETAILS
1. ACCOMODATION FOR 1200 CONTESTANTS (60 GROUP @20 PAX)
2. BIKE RACKS
3. HEALTH PROTOCOL EQUIPMENTS (FACE MASK, HAND SANITIZER, PORTABLE HAND WASH AND HAND SOAP)
4. MARKETING TOOLS : ADS, BACKDROP, WALLBANNERS, PENNANT BANNERS, TENTS, FLAGS, STAGES,
5. MEDICAL FACILITIES (AMBULANCE, MEDICAL AIDS ON LOCATION, MEDICAL CENTER)
6. MECHANICS STATION (BASIC SERVICES AND REPAIRS)
7. MERCHANDISE & UNIFORMS (T SHIRTS & HAT ETC)

3.
MARKETING PLAN

1. ONLINE MARKETING  SOCIAL MEDIA

A. INSTAGRAM
 SEARCH ENGINE - START 6 MONTHS PRIOR TO D DAY
A. SEM (SEARCH ENGINE MARKETING) - CREATE OFFICIAL ACCOUNT ABOUT THE TOURNAMENT
- START 6 MONTHS PRIOR TO D DAY - CREATE FEED AND STORIES ABOUT THE EVENT
- USE GOOGLE ADS TO PROMOTE THE TOURNAMENT
- MAKE LIVE ABOUT THE TOURNAMENT AND COLLABORATION WITH MOUNTAIN
BIKE COMMUNITIES AND INDONESIA TOURISM MINISTRY ON IG
B. SEO (SEARCH ENGINE OPTIMIZATION) - PUT CONTENT OF THE EVENT AS ADS IN IG ADS
- START 6 MONTHS PRIOR TO D DAY b. YOUTUBE
- MAKE VIDEO CONTENT ABOUT THE EVENT
- CREATE SPECIAL WEB SITE NAME: TOUR THE BINTAN HOST BY BRC - PUT CONTENT ABOUT THE EVENT AS ADS IN YOUTUBE ADS
- CREATE CONTENT: - AWARENESS ABOUT THE TOURNAMENT (5W1 H) c. FACEBOOK
- THE STRENGTH OF THE EVENT - MAKE OFFICIAL FANS PAGE ABOUT THE EVENT
- MAKE CONTENT ABOUT THE EVENT
- PUT THE RELATED CONTENTS ABOUT BIKE AND COMMUNITY - PUT CONTENT ABOUT THE EVENT AS ADS IN FB
- PUT THE REPORT AND DOCUMENTATIONS ABOUT PREVIOUS

EVENTS
- PUT THE TESTIMONIES FROM THE PREVIOUS EVENTS
MARKETING PLAN
2. OFFLINE ADVERTISING C. BILLBOARD ON ROAD
(6 MONTHS PRIOR TO D DAY)
- PUT IN STRATEGIC SPOTS
- PUT NEARBY AIRPORT
A. ADS ON TV STATION
- FEATURE ADS
- PRIME TIME ADS
B. ADS ON RADIO STATION
- ADS SPOTS
- TALK SHOW
TARGET MARKET

MAIN TARGET IS CONTESTANTS AT 45 COUNTRIES AGE STARTS 19 YEARS OLD AND ABOVE
- PROFESSIONAL AND AMATEURS MOUNTAIN BIKERS
- MOUNTAIN BIKE CLUBS ALL AROUND THE WORLD
COST AND REVENUE ESTIMATION PNL
NOTE: ALL AMOUNT IS PREDICTION ONLY
COST
REVENUE
1. ACCOMODATION FOR 1200 CONTESTANTS (S$ 100 PER HOTEL ROOM, 1 ROOM FOR 2
PERSONS): S$ 600,000
2. BIKE RACKS : S$ 50,000 1. PARTNERS/SPONSOR SUPPORT IN CASH :
3. HEALTH PROTOCOL EQUIPMENTS (FACE MASK, HAND SANITIZER, PORTABLE HAND
S$ 1,200,000
WASH AND HAND SOAP) : S$ 100,000
4. MARKETING TOOLS : ADS, BACKDROP, WALLBANNERS, PENNANT BANNERS, TENTS,
2. ADMINISTRATION FEE: S$ 400
FLAGS, STAGES, : S$ 500,000
5. MEDICAL FACILITIES (AMBULANCE, MEDICAL AIDS): S$ 300,000
(1200 CONTESTANTS) : S$ 480,000

TOTAL COST: S$ 1,550,000 3.MERCHADISE SELLING: S$ 50,000

TOTAL REVENUE: S$ 1,780,000
 RETURN ON INVESTMENT PLAN ALL IN SIN$
YEAR 2015 2016 2017 2018 2019 2020 2021
SPONSORSHIP SGD 700.000 SGD 500.000 SGD 800.000 SGD 700.000 SGD 500.000 SGD 1.000.000 SGD 1.200.000
ADMINISTRATION FEES SGD 50.000 SGD 90.000 SGD 160.000 SGD 250.000 SGD 360.000 SGD 420.000 SGD 480.000
MERCHANDISE SELLING SGD 40.000 SGD 60.000 SGD 70.000 SGD 80.000 SGD 70.000 SGD 50.000 SGD 50.000
TOTAL REVENUE SGD 790.000 SGD 650.000 SGD 1.030.000 SGD 1.030.000 SGD 930.000 SGD 1.470.000 SGD 1.730.000
EXPENSES
ACCOMODATION SGD 250.000 SGD 300.000 SGD 400.000 SGD 500.000 SGD 600.000 SGD 600.000 SGD 600.000
BIKE RACKS SGD 30.000 SGD 30.000 SGD 40.000 SGD 40.000 SGD 40.000 SGD 50.000 SGD 50.000
MARKETING TOOLS SGD 400.000 SGD 400.000 SGD 500.000 SGD 500.000 SGD 600.000 SGD 500.000 SGD 500.000
MEDICAL FACILITIES SGD 100.000 SGD 100.000 SGD 200.000 SGD 200.000 SGD 200.000 SGD 250.000 SGD 300.000
MISCELLANEOUS SGD 100.000 SGD 100.000 SGD 100.000 SGD 100.000 SGD 100.000 SGD 100.000 SGD 100.000
TOTAL COST SGD 880.000 SGD 930.000 SGD 1.240.000 SGD 1.340.000 SGD 1.540.000 SGD 1.500.000 SGD 1.550.000
NET PROFIT -SGD 90.000 -SGD 280.000 -SGD 210.000 -SGD 310.000 -SGD 610.000 -SGD 30.000 SGD 180.000

* BEP WILL BE IN YEAR 2021 TOURNAMENT

END OF
DATA