Atkins, Berlinguette & Henry 1

Night Owl Productions:

KSU Field Day

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TABLE OF CONTENTS

Section Heading Page Number(s)

Executive Summary 3

Description of Company 4

Objective 4

Promotional Campaign 4-6

a. Event Description

b. Advertising

c. Display(s)

d. Publicity

e. Risk Management Plan

Budget 6

Statement of Benefits to the Organization

Appendix

I. Executive Summary
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The KSU Field Day event will take place on May 24. This event will include

events such as flag football, soccer, frisbee, and some track and field events. Fifth-Third

Bank Stadium is the facility that will be used and the events will take place one at a time

and run like a tournament style event with a bracket or point system.

One of the primary goals of our event is to raise money but also to encourage

larger events like this to continue to take place and help life reach a state of normalcy

after the COVID-19 pandemic.

Things such as posters, flyers, and newsletters will be used to promote the event

to encourage the people who read or notice them to attend the event.

II. Description of Company/Organization

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Night Owl Productions is a student run organization through Kennesaw State University

that was founded in September of 2012. The organization is a form of hands on training for the

students with roles spanning from leads to event staff. The students can obtain “jobs” in sales,

marketing, audio production, visual production, operations, event planning, staffing, recruitment,

logistics, retention, and guest experience to allow the students to get a better insight on what their

future career entails.

III. Objective

Our first goal is to have an increased website and venue attendance by 20% from the

average of the last 2 years' attendances. This will be completed with the use of Instagram and

flyers around campus. Another goal is to create more website flow. For this we make the website

show more that its students run one way would be to have student pics and pictures of people at

the events on the website.Our second goal is to have 2000 students show up to our event this

would allow us to sell merch and to sell small items such as water and sandwiches. We plan to

have a total sale of 2000 which would be one of every student in attendance.Our third and final

goal is to double the instagrams current follow amount which is currently 516.

IV. Promotional Campaign

A. The event we have planned and organized is a field day that includes various sports and

activities such as football, soccer, frisbee, and some track and field events for the students

and teachers to partake in. The target audience for this event would be the student body

and staff, this may also appeal to the fraternities and sororities on the campus because this

is a team event. The projected attendance is 2000. which will be achieved with the use of

promotional tools such as posters around campus and by offering incentives for the

winners to allow for a larger estimated audience.

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B. For the advertisement aspect of this event posters and flyers will be made with the event

logo, estimated event time (start and finish), place, and the date the event will be taking

place. Advertising will also take place during any other events hosted by the school.

During the event we will encourage the participants to post about their experience on

their social media accounts so that if future events take place other students are more

likely to attend. We will also ask students to post them confirming that they're going on

instagram,snapchat etc… This will help encourage people to go if they see that their

friends are going.

C. Signs will be posted up around the facility directing participants towards things like

bathrooms, food, drinks, and the other events. The event staff will be supplied with t-

shirts clearly marking them as such so they can be approached and provide help when

necessary. This will also help the event managers know if they are allowed to be in that

section of the event. Souvenirs will be available for the event participants to purchase

such as t-shirts. Concession stands will also be clearly marked and the menus will be

available digitally through QR codes, which can be scanned on their phones, because of

the COVID-19 virus. 70% of the proceeds will go back to the school.

D. Publicity

At the Field Day there will be 5000 people taking part in games and socializing. The

people will begin to be tired and hungry. This will then make people purchase our food

which generates us more revenue as well beverage sales.

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E. Risk management

We will have EMT and Police on hand in case anyone gets hurt. We will also have

everyone sign a waiver beforehand in order to protect ourselves from lawsuit or liability

for any injuries that may occur .

V. Budget

ACTIVITY COST

Corn hole $0

EMT/Police $1,210.00

Cleaning $200.00

Staffing $1,080.00

Student DJ $100.00

Tents/Chairs $0

Beverage $150.00

Capture the flag $150.00

Football $0

Water Balloon Fight (20k water balloons) $1,000.00

Ultimate frisbee $40.00

Soccer $0

Food $5,000.00

Total budget- $9,000. $8,930. 00

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The profit we will get from food sales will be $5,000.

It will cost $5,000 for all the food and we will sell all of it for $10,000 in total .