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  • Presentation on the Work of Prof. CK Prahlad

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    Deepansh Agarwal
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    This document summarizes the work of Prof. CK Prahalad. It discusses his ideas around [1] core competencies being the collective learning and skills of an organization, [2] the importance of strategic intent in setting big, ambitious goals, and [3] challenging barriers to entry in the market. Examples are provided of companies like Dell, Haldiram, and Intel that leveraged core competencies, and companies like Sony, Canon, and Honda that challenged barriers through strategic intent.

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    CK Prahlad

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    This document summarizes the work of Prof. CK Prahalad. It discusses his ideas around [1] core competencies being the collective learning and skills of an organization, [2] the importance of strategic intent in setting big, ambitious goals, and [3] challenging barriers to entry in the market. Examples are provided of companies like Dell, Haldiram, and Intel that leveraged core competencies, and companies like Sony, Canon, and Honda that challenged barriers through strategic intent.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    29 views15 pages

    Presentation on the Work of Prof. CK Prahlad

    Uploaded by

    Deepansh Agarwal
    This document summarizes the work of Prof. CK Prahalad. It discusses his ideas around [1] core competencies being the collective learning and skills of an organization, [2] the importance of strategic intent in setting big, ambitious goals, and [3] challenging barriers to entry in the market. Examples are provided of companies like Dell, Haldiram, and Intel that leveraged core competencies, and companies like Sony, Canon, and Honda that challenged barriers through strategic intent.

    Copyright:

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    of 15

    A Presentation on the

    Work of
    Prof. CK Prahlad
    Life
    • Coimbatore Krishnarao Prahalad
    (August 8, 1941- April 16, 2010)
    • B.Sc in physics from Loyola College, Chennai
    • Worked for four years at Union Carbide
    • PGDM from IIM, Ahmedabad
    • Doctorate at Harvard Business School
    • Professor of Corporate Strategy at Ross
    Business School, University of Michigan
    IDEA!
    LEARN!

    Core competencies are the collective


    learning in the organization, especially
    how to coordinate production skills,
    integrate multiple streams of
    technologies, organization of work and
    delivery of value.
    3 ACID TESTS

    - A core competence should provide


    potential access to a wide variety of markets.
    - A core competence should make a
    significant contribution to the perceived
    customer benefits of the end product.
    - A core competence should be difficult to
    imitate.
    SBU vs. CORE COMPETENCE
    HOW THEY DID IT!

    • Dell
    • Haldiram
    • Intel
    DREAM!

    Strategic intent is about


    dreaming big, unrealistic goals
    that are completely alien to
    mundane mission statements
    • What is a win?
    • If your mission is to create shareholder value, you
    have little strategic intent. Think big!
    • Thinking realistically never created a Nano!
    Think big!
    • A strategic intent passes three tests−
    • Direction: the big picture, not the detail
    • Passion: create compelling reasons for people to
    get up to go to work to achieve it: the $2k car for
    everyone, not the $15k car with manual
    windows
    • Challenge: the unrealistic goal creates
    excitement
    CHALLENGE BARRIERS!

    - Build a base of attack just out- side the


    market territory that industry leaders
    currently occupy.
    - Changing the terms of engagement,
    refusing to accept the front-runner's
    definition of industry.
    - Barriers to entry and barriers to imitation.
    HOW THEY DID IT!
    • SONY
    • CANON
    • HONDA
    • APPLE

    FLIPKART WITH COD!


    DOWN IS UP!

    The deeper you go, the more


    the more you earn.
    SCOPE
    THE KEY!
    HOW THEY DID IT!
    • GRAMEEN BANK • STD
    • NIRMA • CHIC
    • TATA NANO • HLL
    • RELIANCE TELECOM • Arvind Mills

    AZURE POWER!
    THANK YOU

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