The Initiative of Circuit City

E-Commerce

O R G A N L EA D ER & D E Team 8: - SaiNeela

C IS IO N M A K I N G
( ITS - 6 3 0 - 20 )
D R . R O B E RT B A B I
Nagisetti
- Yogesh Dagwale
- Pankaj Patwardhan
- Prashanth Aedudodla
- Phani Monogya Katikireddi
 Circuit city was an American
electronics company founded by
Samuel wurtzel in 1949.
HISTORY OF
CIRCUIT CITY
Circuit city was collection of
high technology audio, video
appliances and electronics
(Merced, 2008).
 • Circuit city store was largest consumer electronic
retailer.

HISTORY OF
• In the year 1984 they changed their name to circuit
CIRCUIT CITY
city stores, Inc.

• Renowned for its customer service until the mid

2000s.
 Innovation – The company didn't upgrade the
product and there was no change in the
domain.
W H AT W E R E T H E I S S U E S
A N D C H A L L E N G E S T H AT
CAUSED THE COLLAPSE
OF CIRCUIT CITY IN 2009?
Target market segmentation –The retailers
should focus on specific parts in the market
because there are different classes of the
customers and should also meet their
requirements.

W H AT W E R E T H E I S S U E S
A N D C H A L L E N G E S T H AT
CAUSED THE COLLAPSE
OF CIRCUIT CITY IN 2009?
• Human resources-The company should have a
strongest potential employees and technically
improve to ability of the customer.
• Corrupt bargain- Wasted hundreds of millions to
manipulate its stock price.
• Strategies- Unable to make strategies to increase the
product portfolio across the world.
 W H AT A R E T H E I S S U E A N D
CHALLENGES WITH CIRCUIT CITY
2 0 1 8 L AT E S T E - C O M M E R C E
I N I T I AT I V E ?

• Circuit city launched its website on 15th February

2018

• Tough competition – It was tough competition with

other companies like Amazon and Best Buy.

• Decision making – Always the company has to make

right decision at right time.

• Digitalization : Knowing the mind set of the customers,

having good technological background and
presentation.

W H AT A R E T H E I S S U E A N D
CHALLENGES WITH
C I R C U I T C I T Y 2 0 1 8 L AT E S T
E - C O M M E R C E I N I T I AT I V E ?
• Customer loyalty: It was challenging to get costumer
loyalty in the e-commerce (Merced, 2008).
• Customer satisfaction: Predict what customer want
before they know it and connecting the customers to
the product
 • Amazon entered in the market in the year 2000,
launched new service Amazon prime which gives
free delivery in two hours.
DISCUSS THE MAJOR
COMPETITORS IN THE • Walmart is the largest retail company in America
GLOBAL E-COMMERCE and also in the world.

• Best buy another major retail company in America,

success and overall popularity of Best Buy is one of
the reasons that online visitors attending their site.

• Alibaba.com, Alibaba group owns two of the

largest e-commerce sites in the China.
 • Increase revenue

• Decrease cost

How would IT deliver value to the business ? • Improve productivity

• Differentiate the company

• Improve client satisfaction

 So the addition and organization of a varied and spread
collection of commercial objects and persons, each with
PROPOSED THE IT possibly dissimilar interacting and calculating
INFRASTRUCTURE surroundings, need the promise to an open schemes
R E Q U I R E D T O S U P P O RT podium that ropes altogether normal conventions for
GLOBAL E-COMMERCE info conversation. The Internet provides the perfect
stage to fulfill these supplies, as it can provision a wide
range of data types for dispersed info handover.
 Over the historical period, Internet then Mesh skills
consume re-created the commercial biosphere. E-
business takes melodramatically altered in what way
PROPOSED THE IT BUDGET businesses’ business processes are applied and
FOR THE E-COMMERCE improved, changed industrial constructions, and
I N I T I AT I V E removed the equilibrium of influence amid companies
and their dealers then clienteles both downstream
associates and customers (Hamilton, 2008).
 DISCUSS THE IT BASED RISKS
ASSOCIATED WITH GLOBAL E-
COMMERCE

• Huge amount of instructions toward be provided cutting-edge

a solitary diurnal experience tall working price

• Money happening distribution cutting-edge India container

posture as a danger to manufacturing as its quantities to
advanced prices if the distribution remains not accepted.

• Hackers trying to bargain client info or disturb the site

• Individuals ill-treating the stockholder's money

 DISCUSS HOW IT CAN • Knowing your market.
L E V E R A G E I N N O VAT I V E
TECHNOLOGIES SUCH AS
S O C I A L M E D I A , B I G D ATA
AND BUSINESS • Developing a strategy.
INTELLIGENCE TO PROVIDE
VA L U E T O T H E B U S I N E S S .
• Focus on quality over quantity of posts.
 DISCUSS HOW IT CAN
L E V E R A G E I N N O VAT I V E
TECHNOLOGIES SUCH AS • Creating real value.
S O C I A L M E D I A , B I G D ATA
AND BUSINESS
INTELLIGENCE TO
• Following high-profile accounts.
P R O V I D E VA L U E T O T H E
BUSINESS.

• Commenting, sharing and like often.

 • Decision making: Always the company has to make
right decision at right time.

• Digitalization : Knowing the mind set of the

DISCUSS THE FUTURE OR
EMERGING customers, having good technological background
T E C H N O L O G I E S T H AT and presentation.
WOULD BE LEVERAGED
TO GIVE CIRCUIT CITY A
COMPETITIVE • Customer loyalty: It was challenging to get costumer
A D VA N TA G E
loyalty in the e-commerce (Hamilton, 2008).

• Customer satisfaction: Predict what customer want

before they know it and connecting the customers to
the product
 •Hamilton A., (2008), Why Circuit City Busted,
While Best Buy Boomed, Time article, DOi:67-
4598/348.

•Merced M. J., (2008), Circuit City Opens Its

R E FE R EN C ES Books to Blockbuster, The Newyork times,
Retrieved from:
https://www.nytimes.com/2008/05/10/business/
10circuit.html

https://www.circuitcity.com/
THANK YOU….
ANY QUESTIONS???