Elements of Store

Atmosphere

Group 5
• Store Atmosphere is another element in the
store arsenal . Every store has a look and a
physical layout that makes it hard or easy
to move around.
 Store Atmosphere
• Walls

• Lighting

• Sinage

• Produce Department

• Floors
• Envirosell understands of the nuances of human
behavior.

• Whatever the product, service or environment, we bring

practical experience and history to each assignment.

• Provide a wide range of research and consulting solutions

to put you in sync with your target audience. 

• Begin to see yourselves through the eyes of your

customers. 
Clientele of
Attract Shoppers and keep them in
store
Honor the transition zone
Don’t make them hunt
Make merchandise available to the reach and touch
 Note that
men don’t ask questions
Women need space
Make checkout easy: satisfy their sweet tooth
Atmospherics and Shopping Behavior

Atmosphere Emotional Response Behavior

Influences
Influences
Time in
Layout Pleasure/
Store
Sounds displeasure
Affiliation
Smells Arousal/
Buying
Texture... Boredom
 Olfactory Cues...
• Shoppers perceive
higher quality goods
in scented stores.
• Odors should be
consistent with store
offerings.
• These cues are
expensive to
maintain.
 Sony Style
• Sony Style stores are
seasoned with with
speciality design
subtle vanilla and
mandarin orange
fragrance
 Blooming dales
• Blooming dales uses
different fragrances in
different departments

• Baby powder in baby store

• Suntan lotion in bathing suit

• Lilacs in lingerie

• Pine scent during holiday

season
 REI
• REI seller of outdoor gear & clothing products
allows customers to test on a 25 foot walls
Victoria’s Secret
 Bass Pro Shops
Retail outdoor sports equipment
Discovery Zone
•Thank you