Business Description

Our business name is Juice bucks and we have different varieties in juices and ice creams
and traditional drinks as well and our juice bucks is located in GT road rah wali beside the
HFC

Why Juice Bucks

Juice bucks is providing the totally fresh juices and shakes and traditional drinks as well
so from the last few years. People are very much conscious about their health and mostly
people are like the fresh food rather than the pack drinks

Product and services

Fresh Juices:

We make fresh juices 15 flavors in juices available throughout the year Pineapple;
Mango, Apple, Sweet lime, Chanab (orange & mossambi), Cocktail, Carrot Watermelon,
Tomato, Fresh lime soda, Fresh lime water, Vegetable juice, Grey fruit Grape, Cocktail
special
Seasonal juices:

In seasonal juices we initially introduced Pomegranate (anar) Strawberry Lichee cherry

Peach Plum Seedless grape.

Milk shakes:

13 flavors of Milk shake Apple ,Pineapple , Banana, Vanilla, Chocolate, Rose,

Raspberry , Rooh afza Cold coffee ,Chic choc milk shake, Butterscotch milk shake , Cold
coffee with ice-cream, are available throughout year .

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Seasonal milk shakes:

Seasonal milk shake is available in 8 flavors Strawberry, Lichee, cherry, Peach, Plum
Fresh Anjeer, Dates

Dry Fruit Milk Shakes:

Our Dry Fruit Milk Shakes include Kaju milk shake, Anjeer, Badam pista, Kaju Anjeer,
Badam pista illachi
Falooda:

Falooda is also available in 7 flavors include Butter scotch Falooda, Mango, Dry fruit
chocolate, strawberry, Anjeer, Mix fruit.

Falooda with fresh cream

Falooda with fresh cream is available Butter scotch Falooda cream, Mango Falooda
cream, Dry fruit Falooda cream, chocolate Falooda cream, strawberry Falooda cream,
Anjeer Falooda cream, Mix fruit Falooda cream

Our specialty

Our specialty is in Badam pista with fresh cream, dry fruit with fresh cream
Anjeer with fresh cream, Kaju Anjeer with fresh cream

Fruit with fresh cream:

Fruit with fresh cream Mix fruit cream Apple cream, Chikku cream, Banana cream,
Vanilla cream , Butter scotch cream

Seasonal fruit with fresh cream:

In Seasonal Fruit with fresh cream we are introducing a variety of 10 flavors

Custard Apple cream , Mango cream ,Strawberry cream ,Fresh Anjeer cream Lichee
cream, Cherry cream ,Chocolate custard apple cream ,Kesar custard cream, Kesar Mixed
fruit cream, Peach cream

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Fresh fruit with ice cream

Fresh Fruit with ice cream, Mix fruit with ice cream, Mango fruit with ice cream, Custard
apple with ice cream, Strawberry with ice cream, Lichee with ice cream, Jelly with ice
cream Dry fruit with ice cream
Fruit Bowl

Fruit Bowl Mango bowl, Custard Apple bowl, Lichee bowl, Strawberry bowl, Jelly bowl

Sharbat

SherbetRooh afza, Rasberry, Rose, Shikanjbee

Legal form of company

Our business is partnership and we are five partners and we invested 5 Million Rs in this
business and with the profit and loss ratio is
Fahad Ali 25%
Abou raees is 25%
Muhammad Jameel is 20%
Samra and Sarwat is 15%

Product Differentiation

Uniqueness of Our Product and Services

We are providing the huge range of products in local market before no one local has a
large number of Variety in this field so that we have a comparative edge on other juices
shops.
Point of difference
• 100% pure juice

• 98 different flavor

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 Business STRATEGY

Objectives

 Become as the Best New Juice Shop in the Gujranwala

 Improving the customer satisfaction through the good quality of products
 Turn in profits from the first year of operations.
 The creation of unique, innovative and healthy products that will differentiate
Juice bucks from local juice shops
 Four new Outlets in next five years in other city of Pakistan
 Net profit Margin of 45% or more in next three years
 To exceed 6 million in annual sales by the third year of plan implementation.

Keys to Success factors

 Store design that will be both visually attractive to customers, and designed for fast
and efficient operations.
 Employee training to insure the best juices preparation techniques.
 Marketing strategies aimed to build a solid base of loyal customers
 The products we serve are of the highest quality. We combine this quality with
great service and atmosphere
 Customer satisfaction with high quality juices and services
 Competent management staff whose makes the juices and shakes fresh and good
quality
 Location is our key success factor means that on GT road Rah wali is very suit
able for our business.
 Management that treats every employee equally. We create an atmosphere where
employee's love coming to work and can earn good money.
 Our commitment to providing excellent quality Juices at all times

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  Excellent Customer Service. Quick delivery and each customer will be treated
as would an honored guest in our homes
 The best products - freshest, cleanest premium serving
 Product quality. Not only great food but great service and atmosphere
 The creation of a unique, innovative, upscale atmosphere that will differentiate
 Fresh juice daily will give customers a unique experience as well as excellent
product.
 Maintain good relationships with reliable supplier
 Repeat customers.

Mission

Establish Juice bucks as the Local leading source of healthy energy in the form of freshly
blended juices and creamy with an uncompromising commitment to making a difference
through our values

Vision

Explore all over the Pakistan from Fresh juices, providing for all their needs always with
the assurance of outstanding quality.

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 Industry Back Ground

Citrus fruits, like oranges, have been cultivated for the last 4,000 years in southern China
and Southeast Asia. One variety, the citron, was carried to the Middle East some-time
between 400 and 600 B.C. Arab traders transported oranges to eastern Africa and the
Middle East sometime between 100 and 700 A.D. and during the Arab occupation of
Spain, citrus fruits first arrived in southern Europe. From there, they were carried to the
New World by explorers where they spread to Florida and Brazil by the sixteenth century.
By the 1800s, citrus fruits achieved worldwide distribution. In the 1890s, the demand for
them greatly increased because physicians discovered that drinking the juice of oranges or
other citrus fruits could prevent scurvy, a vitamin deficiency disease.
The popularity of orange juice dramatically increased again with the development of the
commercial orange juice industry in the late 1920s. In its early days, the juice industry
primarily relied on salvaged fruit, which was unsuitable for regular consumption because
it was misshapen, badly colored or blemished. In the 1930s, development of porcelain-
lined cans and advances in pasteurization techniques led to improved juice quality and the
industry expanded significantly. Then, in 1944, scientists found a way to concentrate fruit
juice in a vacuum and freeze it without destroying the flavor or vitamin content. Frozen
concentrated juices were first sold in the United States during 1945-46, and they became
widely available and popular. After World War II, most Americans stopped squeezing
their own juice and concentrated juice became the predominant form. With the increase in
home refrigerators, frozen concentrate became even more popular. The demand for frozen
juices had a profound impact on the citrus industry and spurred the growth of the Florida
citrus groves. Frozen concentrates remained the most popular form until 1985 when
reconstituted and NFC juices first out-sold the frozen type. In 1995, NFC juices were
responsible for 37% of the North American market. This is in comparison to reconstituted

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juice, which held about 39% of the market. Today, commercial aseptic packaging allows
RTD juices to be marketed without refrigerated storage. The current worldwide market for
orange juice is more than $2.3 billion with the biggest area being the United States
followed by Canada, Western Europe, and Japan.
The fruit juice industry coupled with beverage industry is considered to be one of the
largest industrial sectors in Pakistan. It is to growing at a robust rate of 27%1.
Modernization of this industry, in consonance with the change in urban life style, massive
shift of rural population to the urban areas, growth in population, etc., predict a growing
potential for instant solutions in fruit juice segment of the beverage industry. Traditionally
in Pakistan and generally all over the world people prefer to use natural drinks rather then
carbonated soft drinks and this perception is gaining more currency day by day which also
adds to the advantage of the fruit juice industry. Common people especially young
generation is inclined to have ready to consume drinks; in addition hotels, hospitals are
also expanding day by day where juices could be marketed successfully. Moreover the
global trend of preferring fresh fruits and juices also marks possibilities of growth in this
sector. Furthermore, the growing exports volume and withdrawal of CED (customs and
excise duty) on fruit juices (produced locally) could further supplement significant growth
in the fruit juice industry.
Uniqueness of our products or services

About Pakistan

Pakistan with a large and growing population of 160 million considered as most attractive
place for investors in the world. The end of year 2008 marked the culmination of one of
the most volatile periods in the country’s history. In the face of U.S recession and relative
slowdowns in China and India, the outlook for international commodity prices is bleak in
2009. The cost of importing oil and cotton increased by 30%, 65% increase in wheat and
47% palm oil during the commodity boom which pushed the fiscal year 2008 trade deficit
to USD15.3bn.The PKR has weakened by 29.0% during first quarter of 2009 and tight
liquidity had spawned rumors of bank defaults. IMF support has boosted the FX reserve
position to over USD10bn, while remittance activity recorded yet another high for

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December 2008.The inflation seems to have finally peaked, the last CPI reading came in
at 23.3%. Moreover, projections for GDP growth in this fiscal year are now 3.5%; a
significant fall from 6.4% and growth of economy witnessed over the last five years is
pulse 7% annual. However, corporate will still have to deal with a weaker PKR than has
been over the last few years along with restructuring and higher unemployment that will
hurt overall consumption patterns. First quartile of 2009 shows a slight decline in overall
corporate earnings by 0.9%.

About Gujranwala

City in Punjab province, Pakistan, 65 km/40 mi north of Lahore. Gujranwala is located at

32.16° North, 74.18° East and is 700 feet above sea-level. Gujranwala, with a population
of over 4.3 million is the fifth largest city in Pakistan. In Gujranwala the
youth 35-40percent that are including in the juice Bucks target market.
It is a centre of trade in oilseed, oranges, rice, sugar, and wheat. Grain trading and pottery,
and a ceramic institute has been established. There are tanneries and silk and textile
processing, as well as electric fan production and rice milling. It is situated on the Grand
Trunk Road which links Kolkata (formerly Calcutta) with Peshawar. It is a former Sikh
capital and the birthplace of Ranjit Singh, founder of the Sikh kingdom, which once
extended from the Khyber Pass to the Himalayas. His ashes, and those of his father,
Mahan Singh, lie in a tomb in the city.

Age Structure:

 0-14 years: 40% (male 879016, female844554)

 15-64 years: 56.9% (male 1250401 female 1203865)
 65 years and over: 4.1% (male 881758 female917750)

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 Market analysis
Currently in Pakistan, there are 24 fruit juice/pulp processing units and a number of small
units in the informal sector are working. The present installed capacity is estimated around
400,000 metric tons per annum with a demand for juices growing at a combined annual
growth rate of 27%. The fruit juice industry reported sales of 8.526 billion Rupees in year
2008.

250

200

150 East

100

50

0
2001 2002 2003 2004 2005 2006 2007 2008
• The outlook for the canned food industry - which can exploit rising demand for
convenience and consumer fears over food origin and hygiene - and the soft drinks
and beverages industry - which can capitalize on the asp rational demands of
Pakistan's young population - have both been moderately accelerated. Forecast
canned food sales growth to 2012 now stands at 46.7%, while soft drinks sales
growth to 2012 is forecast to stand at 36.4%. Both have contributed to a per capita
food consumption growth forecast amendment to 15.4%. It is also expected that
the average consumption of the single person will be 85.5 hundred litters per years
in 2012.
• 2500,000 liters juices approx drink by Pakistani people in a month. And per day
there is 83330 liters approx juices drink by people.

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• The market of juices is growing because the consumption of juices increases
every year and expected it increase continually due people change the life style and
more health conscious. They prefer juices on other soft drink.
• The market share of the Juice bucks juices is 60%. Which mean 1500,000 litters
in a month and 50,000 litters in a day
• Juice bucks is name of pure life so quality is their guarantee. So if they lose their
quality then they lose their sale because these don’t operate on the given image.
And increase in rates of raw materials also influence the level of demand because
due to increase in cost the sale price also increase and due to price war in a market
of Pakistan demand level is effected. Or increase in tax there will be increased cost
price which also effect in decreased in demand. Increase in inflation rate in
Pakistan then this also effect in decrease in demand level.

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 Trends

Through the early 1990s, soft drinks were synonymous with “colas” in the mind of
consumers. In the 1999s and 2000, however, other beverages (from bottled water to tea)
became more popular. So Researchers continue to actively study the compounds found in
fruits and vegetables. They find out that tell us all how these compounds help maintain
good health. In addition, fruits juices add variety to the diet and taste good at the same
time.
This important role of fruit juices in our daily diets was confirmed by the 2005 Dietary
Guidelines Advisory Committee Report. The report tells us that fruit juices provide
several vitamins and minerals. They do not provide fiber. Fruit juices are an excellent
compliment to whole Fruit juice will also contribute to the recommended daily fluid
intake. Some fruit juice contains nutrients such as calcium, which helps boost intake of
this important nutrient. Many orange juice brands contain calcium. . Today, while the soft
drink industry’s value has increased in 2004, the volume sales of carbonated soft drinks
has declined due to a large proportion of consumers who are opting for the trend
towards healthier alternatives in the functional drink segment (energy drinks,
smoothies, milk & juice drinks, sports drinks) as well as bottled juices and water .
The functional market is expected to show sustained growth and consumer interest in
the future years as consumption shifts to trendier, healthier and more sophisticated
products

Seasonality of Demand
Processed food products are in great demand during July-December. This is the peak
period for tourists and hoteliers as well as tour operators to stock the products in large
quantities to cater for the increased number of arrivals. It is also a dry season when the
fruit juices are in great demand by the local consumer.

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Market Characteristics
Customers are sensitive to the quality, price, color and size (weight) of the product.
They would purchase the products frequently, immediately and with minimum
effort; to the marketer of food-processed products, this calls for prompt and
regular supply of the products and effective marketing/advertising.

Consumption

Drinks segment in Pakistan has been consume 2500 Kg juice daily. This product segment
has shown a steady growth since 1999: an increase of 13.5% over a period of 6
years. The growth of this particular market is largely due to a slow shift in consumer
trends.

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 PEST Analysis

Political or legal forces

Taxation Law

If government imposes heavy taxes on the industry then it badly effects the industry
growth. The taxes impose is from government side and it varies from industry to industry.
Juices have no tax except sales tax.

Labor Laws

Labor is being privileged here having all the laws. Juices Bucks also follow these laws
like government announce minimum salaries of an employ Rs 6000.

Laws on hiring & promotions

Hiring & promotion is followed by law. People with better capabilities are privileged
because they deserve it, for the betterment of the organization. As well as a well educated
& skilled experienced person is a precious asset for the company suit should be hired on
better term & conditions and be promoted on the basis of it capabilities.

Environmental protection Laws

They do concern for environment and contribute more and more for the betterment of
environment.

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Foreign trade Regulations

Foreign trade regulation does not effect the over all policy and the working of the “juices
Bucks” because they operate locally not internationally

Political instability

The government stability also plays a great role for any industry. In Pakistan government face lot
of difficulty from the side of terrorism and also its activity that badly effect environment of the
country which is totally very upset. Recently in Punjab instability of government creates lot of
problem for the industry like shortage of electricity that badly affects the industry operational
process. Juices Bucks have not much affect this condition but in future it may be face some
difficulty for operating.

Economic forces

Inflation Rate

Now in Pakistan inflation rate is almost 22.3%.

Economic growth rate

Economy growth rate accelerate is 7+

Social factor

Health consciousness

Today people are more health conscious so juices Bucks identifying this need of the
people they are also producing health conscious fresh juices with more vitamins.

Demographic trend

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In Pakistan the population growth rate is 1.828% in 2008 and total population is
167,762,040 (July 2008 est)

Age structure

0-14 years: 40% (male 33,293,428; female 31,434,314)

15-64 years: 56.9% (male 48,214,298; female 46,062,933)
65 years and over 4.1% (male 3,256,065; female 3,542,522)

Key Indicators

Population: 164,741,942 (July 2007 est.)

Growth rate: 1.828% (2007 est.)
Birth rate: 27.74 births/1,000 population (2007 est.)
Death rate: 8 deaths/1,000 population (2007 est.)

Environmental concerns

About the environmental concerns, juices Bucks also play it role in this field.

Work life quality

Quality of work life is very safer & environment friendly.

Lifestyle changes

They consider quality life changes and take advantages of accordingly so that customer
can convinced as well as it plays a vital role to attain & retain the customer.

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Consumer adopts the trend of changing environment because of modern facility as well as
globalization they are aware about each and every thing happening all around them.

Technological forces

New Products

Juices Bucks also focusing concentric and conglomerate diversification because in

present era it is not possible for any organization to exist in market for long run by
providing just one product. So juices Bucks are diversifying according to changing
demand of customers and trends.

Product innovation

Product innovation is becoming more necessary for the organization because of

globalization people are becoming aware about the changes being taken place around
them so in order tactical the situation juices Bucks is focusing on product innovation by
introducing new flavor of juices with the passage of time.

Productivity improvement through automation

Automation doesn’t matter a lot but to some extent it contributes towards productivity and
improvement. Juices Bucks also increase productivity through automation.

Total spending on R&D

Juices Bucks also give different flavor to their customer for this purpose it all ways doing
R&D and take innovation in their fresh juices according to customer need.

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New communication technology

All the modern as well as traditional ways of communication are being adopted by juices
Bucks including through cable, Newspaper and Billboard for better communication among
to their customers.

SWOT Analysis of Juices Bucks

Strengths

Quality

Juices Bucks produce good quality products. It can not compromise on quality.

Flavors

Juices Bucks provide big range of juices flavor and at that time no any one competitor
provide that range of flavor in fresh juices. Juices Bucks provide 98 different flavor to it
customer.

Location

Juices Bucks have also place advantage because in Rahwali no any big competitor in fresh
juices and that is place is also famous for Food Street.

Well-developed strategy

Juices Bucks has recognizes need well and establish a good strategy that, there is a right
time and right place for their product; therefore, their strategy makes room for adjustments

Good marketing skills and services

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Juices Bucks is now a days working on this concept because they want to increase their
sales. They are providing quality products to the customers that include their services and
products

Product innovation

The juices Bucks has been continuously introducing new products, thus expanding its
product offerings.

Weaknesses

Storage ability

Juices Bucks has no storage ability for long time

Opportunities

Changing Social Trend

Consumers in drink fresh juices on a regular basis as they increasingly concentration

adopts Western lifestyles, especially the younger generation which is hugely influenced by
the Western media. Younger consumers tend to follow Western eating and drinking
habits. There was an increase in demand for functional drinks over the review period

Health conscious

Increasing health and hygiene awareness among Pakistanis has greatly increased sales of
fruit/vegetable juice. Both the government and the media have started health awareness
campaigns to make Pakistanis realizes that consumption of fruit/ juices is as essential as
eating food. Fruit/ juices are doing very well in both urban and rural areas

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Market growth

Juices market expands very fast .A new research proves that in future (2012) every person
use 85.5 liters juices per years.

Limited options in real fruits juices

Limited options in locally produced real fresh fruit juices.

Threats

Increase in competition

There is large competition in fresh juices market in Gujranwala.

Low price

There are many local fresh juices competitor in Rahwali and Gujranwala that provide
juices at low price, so that customer whose are price conscious they attract in the
competitor side.

Labor costs

Increase labor cost like Pakistan govt. fix minimum employ wages 6000 RS

Inflation rate

Increase inflation rate very fast .In 2008 expected inflation rate 23.3%.

Competition

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 Porter five forces model

Michael Potter's five forces framework can be used to determine whether the industry is
attractive enough to sustain a small or medium size enterprise. The five forces of Entry,
Rivalry, Substitutes, Buyers and Suppliers jointly determine the intensity of competition
and profit potential for a small and medium size firm in a given industry or market sector.
In analyzing each market force, the question is whether it is sufficiently strong to reduce
or eliminate industry profits. The focus at this stage is at the industry level because
industry dynamics and profits of necessity dictate profits of other firms that enter the
industry. Also, in carrying out a five forces analysis we want to be able to answer this
question: If the competitive forces in the industry are strong, is there some strategy that
firms might employ to defend it, or influence the forces in their own favors?

Threat of new entry

The threat of new entrance means when any other company that is not operate in that
product category but operate in the other product market or the company that start it new
venture see a opportunity in this field like juices and they decided to enter in this market.
So the current Fresh juice that is operating in the market has a great threat for the new

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entrance. New entry can raise the threat of competition. In juices market there is great
threat of new entry. Because in last few years many new juices Shops enter in market.
There is no major barrier for local juices to enter in market. So many local fresh juices
enter in the market. These are some barrier for entering new Entrepreneur in the market.
Economies of Scale
Product Differentiation
Capital Requirements
Switching Costs
Access to Distribution Channels
Cost Disadvantages Independent of Scale
Government Policy
If all these things present in the market then no Entrepreneur want to enter in that market
because they know there is no any opportunity for it.

Bargaining power of supplier

The company needs raw material, labors, component and other supplies. These
requirement leads to buyers-suppliers relationships between industry and the suppliers.
Suppliers, if powerful can exert an influence on the producing industry, such as selling
raw materials at high price to capture some of the industry profits. Suppliers have great
bargaining power if the company can not produces its raw materials or other ingredients.
Suppliers have weak bargaining powers, if in the market many suppliers and demand of
raw material is low. Juices Bucks purchase it raw material direct from market rather then
buy from supplier. So juices Bucks do not faces the bargaining power of supplier because
they buy direct on low price rather then supplier high price.

So juices Bucks management reduce the bargaining power of supplier in this way to buy
direct from fruit market.

Buyer Power

Bargaining power of customer is one of the important forces in the porter five forces. In
the field of juices customer has a low bargaining power because they purchase a single

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unit and have not in that situation that they can negotiate with seller on price matter. So
juices Bucks customer has low bargaining power. Here you ask yourself how easy it is for
buyers to drive prices down. Again, this is driven by the number of buyers, the importance
of each individual buyer to your business, the cost to them of switching from your
products and services to those of someone else, and so on. If you deal with few, powerful
buyers, they are often able to dictate terms to you. If there are good competitor then the
buyer power also increase because they see both competitor and it switching cost is low.
But in the case of juices Bucks buyer power are not strong because in Rahwali no major
competitor operate.

Threats of substitutes

Substitute products refer to products in other industries. To the economist, a threat of

substitutes exists when a product demand is affected by the price change of a substitute
product. A products price elasticity is effected by substitute product – as more substitute
become available, demand becomes more elastic since customer have more alternative .
A close substitute products constrains the ability of firms in an industry to raise prices.
While the treat of substitutes typically impact an industry through price competition. If
substitution is easy and substitution is viable, then this weakens your power. The
substitute product has a strong affect if the following things are occurred
Sales of substitutes are growing rapidly
Producers of substitutes plan to add new capacity
Profits of producers of substitutes are up
In juices market Juice bucks juices has great threat for substitute like Shezan, Haleeb etc.

Competitive Rivalry

The big factor determining the strength of rivalry is how actively and aggressively are
rivals employing the various weapons of competition in jockeying for a stronger market
position and seeking bigger sales. In the market rival create a great threat. Many local
juices operate in the market like Manjosa and Freshco juices.

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 COMPETITIVE PROFILE MATRIX FOR JUICE BUCKS

Juice Bucks Manjosa Freshco

Critical success factors Weight Rating Score Rating Score Rating Score
1 Sales 0.15 3 0.45 4 0.60 2 0.30
2 Competition 0.15 3 0.45 3 0.45 2 0.30
3 Advertisement 0.10 4 0.40 3 0.30 2 0.20
4 Attractive pricing 0.08 4 0.32 2 0.16 3 0.24
5 Taste 0.10 4 0.40 2 0.20 2 0.20
6 Services 0.05 3 0.45 3 0.15 4 0.20
7 Quality 0.10 4 0.40 4 0.40 2 0.20
8 Environment 0.10 4 0.40 3 0.30 2 0.20
9 Flavors 0.05 4 0.20 2 0.10 1 0.05
10 Customer satisfaction 0.12 3 0.36 2 0.24 1 0.12
Total 1.00 3.83 2.90 2.01

The results of CPM are showing that the juice bucks is having higher weighted score so
the Manjosa and Freshco is good competitive for

Analyze buyer behavior

Initiate buying behavior

There are two stimuli that insist the consumer to purchase the product that is

1) Consumer internal stimuli

2) Consumer external stimuli

Customer external stimuli

These thing include in the external stimuli that influence to buy juices

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Family

Reference group

Sometimes if there is group of same age people like young generation friends group then
any of one or more then two person can insist to drink juices. In external stimuli family
also play a major role.

Customer internal stimuli

A person also insist itself to drink juices due to its internal desire to drink the juice. This is
the internal stimuli in which person itself to insist to drink juice.

Media play great role

Media also play very imported role in buying process because they give full information
about brand. Media also create demand of brand trough use different method. So media
have a great role to create awareness in the mind of customer and produce demand to buy
that product. It also insists to buy the product.

Factors stimuli to purchase

There are the following factors that insist the person to buy the juices. These are

Taste & Flavor

Fit for body

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Thirst

Most persons drink the juices due to taste and different fruity flavors. Today people are
health conscious and they prefer fresh juices. So many people like to drink juices for taste,
for purpose of fit to body and fulfill their thirst. They also prefer to drinking fresh juices
that prepare at the point of purchase and give maximum benefit like today people are more
health conscious and want maintain their body health for a long a time and use fresh juices
rather then packaged juices.

Evaluate the alternative product

Customer evaluates the product by considering the brand name like juices Buck and their
ingredients and quality of services, taste, flavor and quality. If the flavor and ingredients
are satisfied for the customer and better then the competitor then customer can insist itself
to buy that fresh juice, otherwise customer may can choose the competitor’s juices.

Who take final decision

Usually when family go out for drinking fresh juices the main member made the final
decision of buy juices. But a single person also can take that decision according to his or
her desire.

They also implement the purchase transaction. In a family if the main family member
implement the purchase transaction and whole family drinks the fresh juices.

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 Marketing Plan

Marketing Objectives

Maximum profit margin

The big price objective Juice Bucks that they provided high quality product and satisfied
the customer with its product then juice Bucks taken premium price to their customer
other than our competitors. Juice Bucks contain maximum profit margin other than their
competitors.

Quality leadership

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The main objective of Juice Bucks that its responsibility to provided best quality which
they promised to their customers. Juice Bucks successfully fulfills their promised. Juice
Bucks main objective to provide quality products that satisfied the customer need and their
requirement so juice Bucks deliver the quality product.

Long relationships with customer

Juices Bucks provided superior value to their customer who they promised throwing
advertising. So the customer are loyal the juice Bucks bran and build long term
relationships.

Communication objective
Juice Bucks use different sources to attract their target customer. The objective of juice
Bucks produce awareness in our customer about new products and also produce awareness
to new customer about juices Bucks. Juices Bucks also tells their customer that they
provide pure juices to their customers. Juice Bucks also give the knowledge of their juices
give you energy and good taste. Juice Bucks also give message that their juices are good
for your health.

Strategy marketing objective

 To build unique distribution system that provides ubiquity at low cost.
 To build high speed, efficient and vertical integrated manufacturing capabilities to
gain low cost advantage.
 To reduce energy consumption during production
 To increase advertisement activities.
 To redesign packaging to a more attractive and familiar.
 To make innovation in product so that it become more portable and in convenience
oriented form.

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  To improve product quality as ever provide

Segmentation

Market segmentation divides the market into distinct groups of homogeneous consumer
who have the similar need and consumer behavior and who require the similar market
mixes. We are going to segment the juices Bucks on bases of ‘Behavioral Segmentation”.
Behavioral segmentation bases are often most valuable in understanding branding issue
because they clear strategic implication. In Behavioral segmentation we segmentation the
juices Buck on tree bases which are given below

- 28 -
 • Sensory segment: In this segmentation those customer include who want to buy
product on flavor and product appearance bases. So juices Bucks segment that
customer who want to see different flavor in juices.
• Worries segment: In this segment customer see what benefit provide the product
and they more conscious toward the product. Juices Bucks segment that customer
who are health conscious and buy those juices that provide more energy and
improve their health.

Target

On the bases of Behavior juices Bucks has segmented its product. Juices Bucks currently
targeting sensory and worries segments. For every segment juices Bucks has made its
product. Juices Bucks targeting the all customer who include in both segment sensory and
worries. Juices Bucks targeting all customer those are health conscious and seeking
benefit in the product. Juices Bucks provide juice with different flavor and traditional
drink to fulfill the need of customer of every segment. Juices Bucks targeting market
customer

Health conscious

Benefit sought

Family

Age 16-25

Income Rs 1000 or more

The juices Bucks primary targeting customer young customer those are more health
conscious and seeking benefit in the product.

Positioning

- 29 -
Positing strategy is at the heart of marketing strategy. It is the act of designing the
company offer and image so that it occupies a distinct and valued place in the target
customer mind. Juices Bucks want to create an image in the mind of customer that juices
Bucks provide you fresh juices with Excellent Quality, Taste, energy and Nutritious.
Juice Bucks give good quality juices with great vitamin that help you to maintain good
heath. Juices Bucks want to create image that juices maintain your heath and provide you
good quality fresh juices. Juices Bucks main objective in positioning strategy to insure
that juices Bucks have excellent Quality, Taste and full of nutritious.

Point of parity
• Fresh juices

• Packaging facility

Point of difference
• 100% pure juice

• 98 different flavor

This is the point of differentiate that juices Bucks always provide good and pure juices
which is fit for human body

Brand element

Name

Juices Bucks is the brand name and Bucks means mixture of juices, that show juices
Bucks provides lot of different flavor to their customer.

Slogan & logo

Slogan is the short phrase that communicates descriptive or persuasive information about
the brand. “Enjoy Zindage” slogan of juice Bucks. The slogan shows that juice Bucks
relies that it provides that added pleasant movement in your life.

- 30 -
Logo

Juice Bucks logo

Marketing mix

Product

Juice Bucks provide high quality and excellent taste in their all type of juices. Juices
Bucks provide the different type of juices to customer with different flavor and taste to
satisfy the customer need. Juice Bucks taste and flavor is according to the customer
expectations because it use fresh fruit and prepare at the sport juices which is full of
vitamin and nutritious. Good Quality is our guarantee and juices Buck promised to the
customers that we stop the product rather to low the quality of product. Juices Buck
provide different fruit juices like, Pineapple, Mango, Apple, Sweet lime, Chanab Kinnara
(orange &mossambi), Cocktail, Carrot , Watermelon, Tomato, Fresh lime soda,
Fresh lime water, Vegetable juice , Grey, fruit, Grape, Cocktail special, Seasonal
juice,Pomegranate (anar ), Strawberry, Lichee, cherry, Peach, Plum, Seedless grape, Milk
shake, Apple, Pineapple , Banana, Vanilla, Chocolate, Rose, Raspberry ,Rooh Afza , Cold
coffee, Butterscotch milk shake , Cold coffee with ice-cream, Seasonal milk shake,

- 31 -
Strawberry, Lichee, Cherry, Peach, Plum, Fresh Anjeer, Dates, Dry Fruit Milk Shake,
Kaju milk shake, Anjeer, Badam pista , Kaju Anjeer , Badam pista illachi, Falooda,
Butter scotch Falooda, Mango Falooda, Dry fruit Falooda, Chocolate Falooda, Strawberry
Falooda, Anjeer Falooda, Mix fruit Falooda, Kulfi Falooda, Falooda with fresh cream,
Butter scotch Falooda cream, Mango Falooda cream, Fruit Falooda cream, Chocolate
Falooda cream, Strawberry Falooda cream Anjeer Falooda cream Mix fruit Falooda
cream, Bucks Specialty, Badam pista with fresh cream, Dry fruit with fresh cream, Anjeer
with fresh cream, Kaju Anjeer with fresh cream, Fruit with fresh cream , Mix fruit
cream, Apple cream, Chikku cream, Banana cream, Vanilla cream, Butter scotch cream,
Custard Apple cream, Mango cream, Strawberry cream, Fresh Anjeer cream, Lichee
cream, Cherry cream, Chocolate custard apple cream, Peach cream, Fresh Fruit with ice
cream, Mix fruit with ice cream, Mango fruit with ice cream, Custard apple with ice
cream, Strawberry with ice cream, Lichee with ice cream , Jelly with ice cream, Dry fruit
with ice cream, Mango bowl, Custard Apple bowl, Lichee bowl, Strawberry bowl, Jelly
bowl, Sherbet, Rooh afza/Rasberry/Rose, Shikanjbee, Traditional drinks , Chatee De
Lasee, Mango lasee, Strawberry lasee, Sweet Lasee, Salted lasee, Alu bhukra ka Sharbet ,
Emblee ka Sharbet

PRODUCT COMPARISON IN MARKET

COMPANY QUALITY OF SERVICES LOCTION EXTRA

PRODUCT FACILITY
Juices Bucks Excellent Good Excellent Good
Freshco juice Average Normal Good Normal
Manjosa juice Average Normal Normal Average

- 32 -
 Price Strategy

Juices Bucks set it juices price on value pricing method. juices Bucks selling its juices at
price added cost and prifit margin and also keep in mind the key competitors price. Juices
Bucks provide it customer quality fresh juices that provide customer good health and
enjoyement. Juice Bucks are available…?flavored. Juices Bucks is a main objective that
its responsibility to provided best quality who they promised to their customers and they
fulfill their promised. Juices Bucks is a big price objective that they provided high quality
and taken premium price to its customer. Juices Bucks contain maximum profit margin is
another objective of pricing strategy. juices Bucks provided superior value to their
customer who they promised throwing advertising.

Price Structure

Fruit juices Sweet lime 30

Pineapple Chanab Kinnara (orange 60
Mango &mossambi)
Apple Cocktail 100

- 33 -
 Carrot Butter scotch Falooda 90
Watermelon Mango Falooda 80
Tomato Dry fruit Falooda 120
Fresh lime soda Chocolate Falooda 100
Fresh lime water Strawberry Falooda 120
Vegetable juice Anjeer Falooda 130
Grey fruit Mix fruit Falooda 100
Grape Kulfi Falooda 50
Cocktail special Fal
Seasonal juice
ooda with fresh cream
Pomegranate (anar )
Butter scotch Falooda cream 120
Strawberry
Mango Falooda cream 100
Lichee
Fruit Falooda cream 130
Cherry
Chocolate Falooda cream 120
Peach
Strawberry Falooda cream 120
Plum
Anjeer Falooda cream 120
Seedless grape
Mix fruit Falooda cream 130
Milk shake
Bu
Apple
Pineapple cks Specialty
Banana Badam pista with fresh cream 140
Vanilla Dry fruit with fresh cream 150
Chocolate Anjeer with fresh cream 110
Rose Kaju Anjeer with fresh cream 150
Raspberry Fruit with fresh cream
Rooh afza Mix fruit cream 100
Cold coffee Apple cream 60
Chikku cream 70
Butterscotch milk shake Banana cream 50
Cold coffee with ice-cream Vanilla cream 80
Seasonal milk shake Butter scotch cream 100
Strawberry Custard Apple cream 100
Lichee Mango cream 80
Cherry Strawberry cream 100
Peach Fresh Anjeer cream 100
Plum Lichee cream 120
Fresh Anjeer Cherry cream 120
Dates Chocolate custard apple cream 100
Dry Fruit Milk Shake Peach cream 100
Kaju milk shake
Anjeer Fresh Fruit with ice cream
Badam pista Mix fruit with ice cream 100
Kaju Anjeer Mango fruit with ice cream 110
Badam pista illachi Custard apple with ice cream 120
Falooda Strawberry with ice cream 110

- 34 -
Lichee with ice cream
Jelly with ice cream
Dry fruit with ice cream
Mango bowl
Custard Apple bowl
Lichee bowl
Strawberry bowl
Jelly bowl

herbet
Rooh afza/Rasberry/Rose
Shikanjbee
Traditional drinks
Chatee De Lasee
Mango lasee
Strawberry lasee
Sweet Lasee
Salted lasee
Alu bhukra ka Sharbet
Emblee ka Sharbet

- 35 -
 Distribution Strategy

A distribution strategy defines how you are going to move products from point of
creation to points of consumption, in a cost-effective manner. The effectiveness of
distribution coverage and practice is of paramount importance in achieving the
desired fruit juice sales. We select place fore juices Bucks shop Right side of HFC
near Rahwali cant Gujranwala. Our location very attractive because that place also very
famous for Food Street. There is no any fresh fruit juices shop in Rahwali as well as
near Rahwali. That place is also attractive for juices because there is no juices corner but
there are many good food restaurants like HFC and Chicken Dabu. So that is advantage
of place for juice Bucks.

Communication Strategy

Juices Bucks use different sources to communicate their target marketing. Juices Bucks
use those sources on that the more customer attract like LOCAL CABLE,
NEWSPAPERS, BILLBORD and when they lunch any scheme in juices they use
pamphlets to aware their customer. Juices Bucks use the following media channel to
attract the customer and give fully information about juices Bucks through these media.
The main objective to create awareness about juices Buck through different media and
produce recall and reorganization.

Ads in Local Cable channel

Juices Bucks give ads on different local cable channel at different time. Juices Bucks
management also keeps in mind that their competitors use what channel and what time
they give ads. Juices Bucks management also keeps in mind what type of customer they
attract and what time they sit before TV. Juices Bucks different time on different channel
to keep in mind the target customer TV watching time juices Bucks give ads in in cable
channel that operate in Gujranwala and Rahwali. That cable covers all most all areas in
Gujranwala and Rahwali. So in this way juices Bucks exposure more its element and
produce awareness that creates recall and reorganization.

News papers

Juices Bucks advertise their juices through news papers. Large numbers of customers have
reading habits of news papers, so juices Bucks use the media of news papers to attract
their customer. Juices Bucks management also keep in mind that their competitors use
what type of news paper and what time they give their ads. So after all these analysis
juices Bucks select DAWN, NAWAE-WAQT and EXPRESS NEWSPAPERA. Juices
Bucks give their ads on both news papers at the time of Sunday.

Billboard

Juices Bucks attract their customer through billboard. Juices Bucks select the location for
Billboard in Chock Rahwali and Pindi Bypass and those places where large numbers of
customer easily attract.
 Value chain

Supplier Formation Juice bucks Customer

We bought our raw material on daily basis from fruit market as well as dry fruit and dairy.
We bought all things in the form of fruit and cream on early morning and bring into our
kitchen through our own van. Here we make different type of juices according to our
recepies. Some of them make on the spot according to customer demand. But and serve to
our customer on demand. The distinctive competence of Juice bucks is its ability to create
unique tasting flavors which none

Of its competitors are able to do. This core competence leads to its competitive advantage
of being a Beverage manufacturer of unique flavored drinks. Presently Juice bucks has lot
of unique tastes which is currently absent in the other beverage companies. Such unique
flavored soft drinks JuicceBucks ability to create different and previously unheard-of
drinks successfully. It is through this that we have managed to

Suppliers

Own outlet

End Customer.

We have strong brand loyalty with consumers, because it is a unique taste that consumers
demand for when they choose a drink, and oftentimes when Juicebucks’s one drink is not
available, brand loyal consumers will settle for anything. we do not have inventory system
because we focus on fresh juice. So we cannot invent our fruits more than two days at any
cost.

Management
Management Summary

We “JucisBucks” are a small drinks shop owned and operated by abou raees, fahad Ali
butt, Muhammad jameel, and sarvat raiz and samra chisti, as a partnership. They are group
members in their class. Abou raees is participate as HR personal and hold all employees as
well as their pay roll, incentives, rewards and apply motivation tools to increase their
efficiency.Fahad Ali butt is a finance manager and accountant.muhammed jameel is a
marketer and designer of the shop as well as interior designer. Sarwat Raiz is assistance of
fahid Ali butt and manages financial work under her manager. Samra chisti is operational
manager and manage all products as well as customer relation and manages the store.
These partners do not have extensive experience in this and related industries, butt they
have business knowledge and they know, they will be manage their business. They all
have knowledge about their duties and jobs.

Management style

The company's management philosophy will be based on responsibility and mutual

respect.
Our management style reflects the participation of the owners; we are not very
hierarchical, and encourage all employees to learn as much as possible about all aspects of
the business. “Juicebucks” has a very strong organizational culture. It believes on
teamwork. The structure is very flexible. We respect its community of co-workers, and
will treat all workers well. We well maintain an environment and structure that will
encourage productivity and respect for customers and fellow employees. Additionally, the
environment will encourage employees to have fun by allowing creative independence and
providing challenges that are realistic and rewarding. s a family business, we understand
that our teatenders, cleaners, and other help are not just workers; they are people with their
own lives, personalities, and hopes. So it is important to us that they enjoy their jobs and
feel well-rewarded for their work.

Our business culture

There is a tight internal control in the organization. The check and balance system is also
very strong in the organization. No body is allowed to abide the said principles of
organization. Due to this check and balance system they can make corrections in their
plans. If the plan is not working well and the targets are not achieved, the managers know
it at a right time and they can make it well. No one is allowed to violate his powers.

Personnel Plan

The Personnel Plan chronicles the growth of the organization to approximately 8

employees. Future years may require a few additional people besides those indicated,
depending on the growth of the company.

Qualities we’ll need

• High degree of adaptability

• Unquenchable thirst for knowledge and innovation

• Superb communication skills

• The ability to assume control in any field

MOTIVATION OF EMPLOYEES

WHY WORK AT Juice Bucks?

What makes people want to work with a particular company? Immediate job satisfaction
or long-term career development? Superior pay and benefits or the personal growth that
comes from experience and training.

We want to give our employees a feeling for what it's really like to be part of the
JuiceBucks success story.

Job with us

A job here feels different because it is different. To understand it fully, you have to be part
of it. But here are some of the things they believe in - and act upon. . Great businesses are
built by great people. We believe in people rather than systems.

REWARDS & BENEFITS

All employees will receive the following base rewards & benefits:

• Health screening

• Life cover

• Sick pay

• Sick days' holiday

• Childcare vouchers (dependant on salary)

INCENTIVES

If you have the desire to learn - and to keep learning and improving every day of your
career - then you'll do well at JuiceBucks. Ensuring you are always motivated and fulfilled
is essential to both their success and to yours.
Your career development will be as unique as your needs and your progress through the
business will depend on the following characteristics, which they see as vital for
JuiceBucks managers as well as workers:

• Ability to learn, open-mindedness and perceptiveness

• Ability to communicate, motivate and develop people

• Ability to create a climate of innovation

• Courage, capacity to deal with stress

• Thinking in context

• Credibility (practice what you preach)

• Willingness to accept and manage change

Organization Structure Chart

 CEO
Fahad Ali
Butt

Operation
Manager
Samara
Chisti Finance
Marketer
manager HR
Muhammad
Fahad Ali Abou Raees
Jameel
Butt

Drink- Security Assistant

Cleaners
tenders guard Sarwat Raiz

HR personal

Abou Raess is managing HR responsibilities in Juice bucks. He is a student of MBA with

major in HR at GIFT University.

Responsibilities

• To maintain and develop HR policies, ensuring compliance and to contribute the

development of corporate HR policies.
• To develop the HR team, to ensure the provision of a professional HR service to
the organization. Manage a team of staff. Responsible for mentoring, guiding and
developing them as a
second line to the current position.
• To ensure timely recruitment of required level / quality of Management staff, other
business lines staff, including non-billable staff with appropriate global approvals,
in order to
 meet business needs, focusing on Employee Retention and key Employee
Identification initiatives.
• Provide active support in the selection of Recruitment agencies which meet the
corporate standard. Ensure Corporate Branding in recruitment webs and
advertisements.
• Develop, refine and fine-tune effective methods or tools for selection / or provide
external consultants to ensure the right people with the desired level of competence
are brought into the organization or are promoted.
• Prepare information and input for the salary budgets. Ensure compliance to the
approved salary budget; give focus on pay for performance and salary benchmarks
where
available. Ensure adherence to corporate guideline on salary adjustments and
promotions. Coordinate
increments and promotions of all staff.
• To develop the HR business plan.
• Ensure appropriate communication at all staff levels.
• To maintain and develop leading edge HR systems and processes to address the
effective management of people in relation to the following in order to maintain
competitive advantage
for:

Performance Management

• Staff Induction.
• Reward and Recognition.
• Staff Retention.
• Management Development / Career Development.
• Succession Planning.
• Competency Building / Mapping.
• Compensation / Benefit programs.
• To facilitate / support the development of the Team members
 • To facilitate development of staff with special focus on Line Management
• To recommend and ensure implementation of Strategic directions for people
development within the organization.
• Ensure a motivational climate in the organization, including adequate
opportunities for career growth and development.
• Administer all employee benefit programs with conjunction with the Finance and
Administration department.
• Provide counsel and assistance to employees at all levels in accordance with the
company's policies and procedures as well as relevant legislation.
• Oversee the central HR Administration –
• Employee offer letters
• Salary letters and employment contracts.
• Approve updated organizational charts on a monthly basis and maintain
• Complete/accurate personnel records.
• Co-ordinate the design, implementation and administration of human resource
policies and activities to ensure the availability and effective utilization of human

Operational personal
Samara is the operational personal and responsible all the activities of operation in juice
bucks

Responsibilities of Operational Manager

• Purchasing the all staff of food with better quality from food market
• Responsible for all the operations with in the shops (cleanness, quality of food,
timely delivery to the customer)
• Responsible all the food expenses recodes
• Responsible to works with all other managers
 Finance Department

Finance manager and Assistant

Fahad Ali and Sarwat Raiz is responsible of Finance department both of us they did MBA
in Finance from the GIFT University Gujranwala and their responsibilities are

Responsibilities
• Accounts Payable
• Accounts Receivable
• Audit
• Budgeting
• Cash Receipts
• Fixed Assets
• Current Assets
• Payroll / Benefits
• Utility Billing

Marketing department

Jameel is responsible for the all the marketing in the juice Bucks and their responsibilities
are
Responsibilities of marketing department
• Focus on the Customer
• Monitor the Competition
• Own the Brand.
• Find & Direct Outside Vendors.
• Create New Ideas.
• Communicate Internally.
• Manage a Budget.
 • Understand the ROI.
• Set the Strategy, Plan the Attack, and Execute.

Financial Analysis

Year 2010

Sale Forecast
Income Statement
Balance Sheet

Year 2011

Sale Forecast
Income Statement
Balance Sheet
Ratio Analysis of both years
Break even Analysis
 Annual
Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Totals
Fruit juices 1000 1050 1100 1150 1400 1600 1700 1800 1700 1650 1200 1000 16350
Avg Sale price 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00
Cat 1 TOTAL 50,000 52,500 55,000 57,500 70,000 80,000 85,000 90,000 85,000 82,500 60,000 50,000 817,500

Milk shake 1500 1600 1800 1900 2500 2800 2900 2000 1800 1600 1500 1200 23100
Avg Sale price 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00
Cat 2 TOTAL 60,000 64,000 72,000 76,000 100,000 112,000 116,000 80,000 72,000 64,000 60,000 48,000 924,000

Fresh Fruit with

ice cream 300 350 400 450 500 550 600 650 700 750 800 850 6900
Sale price @
unit 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00
Cat 3 TOTAL 18,000 21,000 24,000 27,000 30,000 33,000 36,000 39,000 42,000 45,000 48,000 51,000 414,000

Traditional
drinks 600 650 700 750 1200 1400 1500 1700 1750 1050 1000 800 13100
Avg sale price 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00
Cat 4 TOTAL 12,000 13,000 14,000 15,000 24,000 28,000 30,000 34,000 35,000 21,000 20,000 16,000 262,000

Dry Fruit Milk

Shake 300 350 400 450 500 600 650 650 1000 1300 1300 1500 9000
avg sale price 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00
Cat 5 TOTAL 15,000 17,500 20,000 22,500 25,000 30,000 32,500 32,500 50,000 65,000 65,000 75,000 450,000

Falooda with
fresh cream 250 260 280 300 320 340 400 450 400 420 440 460 4320
avg sale price 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00
Cat 6 TOTAL 17,500 18,200 19,600 21,000 22,400 23,800 28,000 19,600 28,000 29,400 30,800 32,200 290,500

Fruit with fresh

cream 300 320 340 380 370 410 430 460 490 520 540 580 5140
avg sale price 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00
Cat 6 TOTAL 21,000 22,400 23,800 26,600 25,900 28,700 30,100 32,200 34,300 36,400 37,800 40,600 359,800

Monthly
totals: All
Categories 193,500 208,600 228,400 245,600 297,300 335,500 357,600 327,300 346,300 343,300 321,600 312,800 3517800
 Juice Bucks
Income Statement
for the Year ended 31 dec 2010

Revenue:

Net Sales 3,517,800.00

Cost of Goods Sold:

Beginning Inventory 0.00
Add: Purchases 900,000.00
Freight-in 150,000.00

1,050,000.00
Less: Ending Inventory 25,000.00
Cost of Goods Sold 1,050,000.00

Gross Profit 2,467,800.00

Expenses:

Advertising 800,000.00
Maintaince 30,000.00
Salaries 90,000.00
Building Rent 360,000.00
Repairs 15,000.00
Depreciation 163,400.00
Office Expenses 20,000.00
Miscellaneous 10,000.00
Professional Fees 70,000.00
Telephone 36,000.00
Utilities 99,000.00
juicer and shaker 60,000.00
Bowl and Glasses 10,000.00

1,763,400.00

Net Income 704,400.00

 Balance Sheet

Liabilities Assets
Currents Liabilities Currents Assets
Cash and cash equivalents 100000
Supplier 80000 Inventories 25000
Bank 3540180

Equity 5000000 Fixed Assets

Fahad Ali 1250000+176100 1426100 Building 800000
Abou Raees 1250000+176100 1426100 Freezer 54000
Jameel 1000000+140880 1105660 Furniture and fixture 500000
Samra 750000+105660 855660 Computer 30000
Sarwat 750000+105660 855660 Van 700000

Total 5749180 Total 5749180

 12-month Sales Forecast 2011
Annual
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Totals
Fruit juices 1200 1250 1300 1350 1450 1800 1900 2000 2200 1800 1500 1200 18950
Avg Sale price 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00
Cat 1 TOTAL 60,000 62,500 65,000 67,500 72,500 90,000 95,000 100,000 110,000 90,000 75,000 60,000 947,500

Milk shake 1500 1600 1800 2200 2300 2400 2500 2400 2300 2200 2100 2000 25300
Avg Sale price 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00
1,012,00
Cat 2 TOTAL
60,000 64,000 72,000 88,000 92,000 96,000 100,000 96,000 92,000 88,000 84,000 80,000 0

Fresh Fruit with

ice cream 300 350 400 450 500 550 600 650 700 750 800 850 6900
Sale price @ unit 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00
Cat 3 TOTAL 18,000 21,000 24,000 27,000 30,000 33,000 36,000 39,000 42,000 45,000 48,000 51,000 414,000

Traditional drinks 600 650 700 750 1200 1400 1500 1700 1750 1050 1000 800 13100
Avg sale price 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00
Cat 4 TOTAL 12,000 13,000 14,000 15,000 24,000 28,000 30,000 34,000 35,000 21,000 20,000 16,000 262,000

Dry Fruit Milk

Shake 500 600 700 800 900 1000 1100 1200 1300 1400 1450 1500 12450
avg sale price 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00
Cat 5 TOTAL 25,000 30,000 35,000 40,000 45,000 50,000 55,000 60,000 65,000 70,000 72,500 75,000 622,500

Falooda with
fresh cream 350 450 550 650 750 850 950 1000 1000 1100 1130 1150 9930
avg sale price 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00
Cat 6 TOTAL 24,500 31,500 38,500 45,500 52,500 59,500 66,500 19,600 70,000 77,000 79,100 80,500 644,700

Fruit with fresh

cream 400 500 600 500 550 600 330 360 600 700 800 900 6840
avg sale price 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00
Cat 6 TOTAL 28,000 35,000 42,000 35,000 38,500 42,000 23,100 25,200 42,000 49,000 56,000 63,000 478,800

Monthly
totals:Categorie
s 227,500 257,000 290,500 318,000 354,500 398,500 405,600 373,800 456,000 440,000 434,600 425,500 4381500
 Juice Bucks
Income Statement
For the year ended 31 dec 2011

Revenue:

Net Sales 4,381,500.00

Cost of Goods Sold:

Beginning Inventory 25,000.00
Add: Purchases 1,400,000.00
Freight-in 160,000.00

1,585,000.00
Less: Ending Inventory 35,000.00
Cost of Goods Sold 1,585,000.00

Gross Profit 2,796,500.00

Expenses:

Advertising 800,000.00
Maintaince 35,000.00
Salaries 90,000.00
Building Rent 360,000.00
Repairs 18,000.00
Depreciation 163,400.00
Office Expenses 21,000.00
Miscellaneous 20,000.00
Telephone 38,000.00
Utilities 115,000.00
Juicer and shaker 63,000.00
Bowl and Glasses 13,000.00

1,736,400.00

1,060,100.00

Net Income 1,060,100.00

Balance Sheet
Liabilities Assets
Currents Liabilities Currents Assets
Cash and cash equivalents 100000
Supplier 70000 Inventories 35000
Bank 4580280

Equity 5000000 Fixed Assets

Fahad Ali 1426100+265025 1691125 Building 800000
Abou Raees 1426100+265025 1691125 Freezer 54000
Jameel 1105660+212020 1317680 Furniture and fixture 500000
Samra 855660+159015 1014675 Computer 30000
Sarwat 855660+159015 1014675 Van 700000

Total 6799280 Total 6799280

 Ratio Analysis

Year 2010
Return on Investment = Net Income\Total equity
= 704400\5000000 = 14.088%
Gross Profit Margin= Gross Profit \ Net Sales
= 2467800\3517800= 70.15%
Net Profit Margin= Net Profit \ Net Sales
=704400\3517800= 20.02%

Year 2011
Return on Investment = Net Income\Total equity
=1060100\ 5000000 = 21.202%
Gross Profit Margin= Gross Profit \ Net Sales
= 2796500\4381500=63.82%
Net Profit Margin= Net Profit \ Net Sales
= 1060100\4381500=24.19%
 Break Even

Sale…………………………………………………3517800
Less: variable cost
Purchases ………………………900000
Fright in………………………...150000
Maintain…………………….... 30000
Repair…………………………..15000
Office Expense………………….20000
Utilities………………………….99000

1214000

Contribution margin……………………………2303800

Fixed Cost

Advertising…………………………800000
Salaries……………………………...90000
Building Rent……………………….360000
Depreciation………………………...163400
Miscellaneous……………………….10000
Professional Fees…………………….70000
Telephone……………………………36000
Juicer and shaker……………………..60000
Bowl and Glasses…………………….10000

Total Fixed cost ……………………..1599400

Contribution margin ratio= 2303800/3517800 = 0.65

Break Even in Rs= Fixed Cost/ Contribution margin ratio

1599400/0.65 = 2460615 Sale
 Future plans

Our future plan is to come in pizza and sandwiches market so that Juice bucks are
comfortable and inviting. We are a fast-casual operation with dine in, take-out, and
delivery. The decor and theme are centered on the cutting edge open kitchen with brick
arches and distinctive lighting. Our energy and atmosphere will appeal to families, groups,
and schools.
The real power and energy of the juice bucks will come from the attentive and courteous
service provided by our managers and staff. Our fresh menu will be prepared by our
motivated kitchen team, and carefully orchestrated to provide the best service to our
customers who are our priority. We will have at least one manager on duty at all times.
Our hours are Sunday thru Thursday 11 am. To 10 pm. Friday and Saturday 11 am. to 11
pm. Take out available during store hours. Delivery hours are 4 pm to closing everyday
we are open. We will offer delivery all day on Saturday and Sunday and some holidays.
Stuffed Crust Pizza
Sicilian Pizza:-
Grand Pan Pizza:-
The Italian.
The Edge:-
Twisted Crust:-
The Quad
The Big New Yorker:-.
4forALL
The Dipper
Cream and Sweet Chili.
Cheesy Bites:-
Yummy garlic butter
Sandwiches
Meatball
Cheesesteak
Bánh mì
Italian sausage
Ham and cheese
Roast beef
Veggie
Cheese
Tuna
Fish
Chicken
Bacon
Breakfast
Tofu
Turkey cheese
Roast pork
Bobbie