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  • Question Are For Company

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    Chetan Sharma
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    This document discusses how effective supply chain management can build brand equity. It contains a survey to collect information from companies on how they manage their supply chains and what could be improved. The survey asks companies about the role of supply chain effectiveness in building brand equity, how successful their supply chain management is, which supply chain strategies they currently use, and which strategies could be implemented or improved to make the supply chain more effective at building the brand.

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    Original Title

    Question Are for Company (1)

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    This document discusses how effective supply chain management can build brand equity. It contains a survey to collect information from companies on how they manage their supply chains and what could be improved. The survey asks companies about the role of supply chain effectiveness in building brand equity, how successful their supply chain management is, which supply chain strategies they currently use, and which strategies could be implemented or improved to make the supply chain more effective at building the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views2 pages

    Question Are For Company

    Uploaded by

    Chetan Sharma
    This document discusses how effective supply chain management can build brand equity. It contains a survey to collect information from companies on how they manage their supply chains and what could be improved. The survey asks companies about the role of supply chain effectiveness in building brand equity, how successful their supply chain management is, which supply chain strategies they currently use, and which strategies could be implemented or improved to make the supply chain more effective at building the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Framework Of Brand Equity Through Effectiveness In Supply Chain

    Management

    Objectives: To study the role of Supply Chain in increasing the effectiveness in


    operations and the building the brand equity.

    Company Profile

    1. Name of Company
    2. Contact person
    3. Designation
    4. E- Mail
    5. Contact No.
    6. Company Website

    7. Does effectiveness in supply chain play important role in building the brand
    equity?
    Strongly Agree Somewhat Agree Neutral Somewhat Strongly
    Disagree Disagree

    8.How successful do you think is your company in managing its supply chain in general?

    Not successful Not successful Somewhat successful Successful Very


    at all successful

    9. How do you manage your supply chain? (Write “y” as your selection)

    Close partnership with suppliers


    Close partnership with customers
    JIT supply
    e-procurement
    Outsourcing
    Subcontracting
    3PL
    Plan strategically
    Other, please specify
    10. Which of the following you think that your company needs to do to make the
    supply chain more effective to build the brand equity? (Write “y” as your
    selection)

    Start
    Improve Satisfied already Not appropriate
    Implementing
    Close partnership with
    suppliers
    Close partnership with
    customers
    JIT supply
    e-procurement
    Outsourcing
    Subcontracting
    3PL
    Plan strategically
    Other (specify)

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