PRESENTATION

on
BUSINESS
COMMUNICATION
 Wheel of Business Communication

Customers bankers
Media

Government Superiors
s
Management

Shareholders

Unions

society
subordinates Peers
 Internal business communication
 Superiors
 Peers
 Subordinates
 Employee unions
 shareholders
 External business communication

 Consumers
 Intermediaries
 Suppliers
 Government
 Society
 Bankers
 Media
 Communication network in organization
“ A communication network refers to how
information flows within the organization.”

 Formalcommunication network:- created by

management and described with the help of an
organizational chart.

 Informal communication network

 Formal communication

 Upward communication
 Downward communication
 Horizontal communication
 Upward communication
“when information flows from subordinates to
superiors.”
 It helps in solving problems
 Valuable ideas and suggestions come from lower
level
 More committed & loyal workforce

e.g. performance report, employee attitude survey,

 Downward communication

“information that flows from superiors to

subordinates.”
 Giving job instruction
 Communicate the organization mission & vision
 Highlighting the area of attention
 Advantages:-
 Regular feedback is beneficial
 Boosts employee morale
 Horizontal communication

“communication that take place between co-

workers in the same department or in different
departments.”
 Coordination of tasks
 Sharing of information
 Resolving interpersonal or work related problem
 Informal communication

It is also known as grapevine.

“information are passed outside the work
environment where co worker or colleagues
meet socially.”
Based more on friendship, shared personal or
career interest.
conclusion