Business & Corporate Communication

INTRODUCTION ON CORPORATE
COMMUNICATION
 Internal communication
 Takes place everywhere
 Focal point of any transaction or
commercial activity
 Successful business depends on effective
communication
 Lifeblood of every organisation
 Internal Communication

Internal communications affect the company’s

employer brand, employees’ motivation, the
corporate culture, and also employee
engagement overall.

As workplaces are changing and the workforce is

becoming more mobile, delivering effective
internal communications can be a real
challenge.
 CORPORATE
COMMUNICATIO
N

HORIZONTAL VERTICAL
COMMUNICATIO COMMUNICATIO
N N

DOWNWARD UPWARD
COMMUNICATIO COMMUNICATIO
N N
Horizontal Communication

 Communication between equals in an organization

 Lateral or diagonal exchange of messages among

peers or coworkers.
 Objectives of Horizontal
Communication

 To coordinate functions throughout the

organisation

 To share information

 To solve problems

 To resolve conflicts
 Vertical Communication

Vertical communication is a type of flow of

information between members of organisation
who are on different levels of its hierarchy. It
can be used both in a downward and upward
direction
 Examples of Vertical Communication

 instructions,
 business orders,
 formal reports,
 reports about work done.
Types of Vertical Communication

 Downward communication

 Upward communication
Downwards Communication

 Occurs when information flow down through

an organization's formal chain of command

 Rules and mandates come down from the top

leadership

 Trickling down to the managers and eventually

reaching the employees
•CEO/ Directors

•Managers and other supervisors

•Assistant managers and other

employees
 Advantages of Downward
Communication

 Organizational discipline

 Efficiency

 Effective communication of goals

 Ease of delegation
 DISADVANTAGES OF
DOWNWARD
COMMUNICATION

SLOW LOWERS NOT

DISTORTION FEEDBACK MOTIVATIN
MORALE G
Upward Communication

 Flow of information from front line

employees to managers, supervisors, and
directors.
 CEO/
Directors

Managers and other

supervisors

Assistant managers and other

employees
 Advantages of Upward
Communication
 Managers can get feedback from employees
that can help improve organizational
development.

 Mutual trust brings employees and managers

closer to each other.

 Employees can be instrumental in forming new

policies or changing those that are outdated.
 DISADVANTAGES OF
UPWARD
COMMUNICATION

ATTITUDES OF ATTITUDES OF ORGANISATIONA

SUPERIOR SKIPPING RANKS
SUBORDINATES L STRUCTURE
How to improve corporate communication

 Think of your employees as internal customers

 Tailor how you communicate to employees
 Reflect your brand
 Make it two-way
 Foster out-of-office Relationships
 Host weekly or monthly standups
 Be consistent and transparent
 Conclusion

What is the shortest word in the English language

that contains the letters: abcdef?

Answer: feedback.

Don't forget that feedback is one of the essential

elements of good internal communication.

THANK YOU