What is organisation

commination?
Organizational communication is a broad field that encompasses all forms of communication
that allow organizations such as companies, government agencies, and non-profits to function, grow,
connect with stakeholders, and contribute to society.

organizational communication is complex in that there are many moving pieces within an
organization, almost all of which require clear communication in order to maximize the efficacy of
said organization.

Importance of
coomunication
The importance of communication in an organization can be summarized as follows:

Communication promotes motivation by informing and clarifying the employees about the
task to be done, the manner they are performing the task, and how to improve their performance if
it is not up to the mark.

Communication is a source of information to the organizational members for decision-

making process as it helps identifying and assessing alternative course of actions.

Communication also plays a crucial role in altering individual’s attitudes, i.e., a well informed
individual will have better attitude than a less-informed individual. Organizational magazines,
journals, meetings and various other forms of oral and written communication help in molding
employee’s attitudes.

Communication also helps in socializing. One cannot survive without communication.

Communication also assists in controlling process. It helps controlling organizational

member’s behavior in various ways. There are various levels of hierarchy and certain principles and
guidelines that employees must follow in an organization. They must comply with organizational
policies, perform their job role efficiently and communicate any work problem and grievance to their
superiors. Thus, communication helps in controlling function of management.

Types of organisation
communication?
There are four types of organizational communication:

Formal and informal communication

Directional communication

Internal and external communication

Oral and written communication

Most business communication can be organized into these four major categories. Each kind
of communication is used in specific business scenarios and with different types of audiences.

There are many overlaps between the different kinds of communication. For example,
communication can be from two or more different categories at the same time, such as a
performance appraisal that is formal, downward, internal and written. It encompasses all four types
of organizational communication.

 Formal Communication
Business communication can be categorized by the level of formality that is used.
Formal communication generally has a specific organizational structure and a
standardized and carefully crafted message. The company ensures the
communication flows through a channel that caters to the audience.

Informal Communication
Informal communication, also known as the grapevine, is free flowing and
spontaneous. This kind of communication takes place between employees one on
one or in small groups. It can also involve quick interactions between employees
and customers or partners.

unlike formal communication, which moves at a slower pace,

informal communication is more impulsive. This can lead to inaccurate
or misinterpreted information. However, many organizations favor
informal communication over formal communication because it enables
employees to be more creative and self-driven.

Directional Communication: Downward

Basic forms of organizational business communication are also directional. This
means that information can flow downward, upward or horizontally.

Downward communication flows from managers and supervisors to front-line

employees. This kind of communication often involves instructions or tasks that
employees need to complete. It can also include organizational policy or
performance appraisals.

While most downward communication comes in written form, such as emails,

memos and policy guidelines, it is also verbal, such as through meetings and
phone calls.

Directional Communication: Upward

The opposite of downward communication is upward communication, in which
messages flow from lower-level employees to superiors. This kind of
communication can include projects or materials that employees need to show their
managers.

Employees can also provide feedback and suggestions to superiors about their
jobs, performance or company business. This kind of communication often
provides upper management with insight and data that is used to make important
company decisions.

Directional Communication: Horizontal

Communication also flows horizontally through a business. This kind of
communication takes place between employees who are on the same level of the
hierarchy. 

Much like informal communication, this kind of communication is quick and often
spontaneous. Most horizontal communication is verbal as opposed to written.

About Internal Communication

Other examples of organizational communication are internal and external.
Internal communication takes place between members of the organization. It can
be among the entire company or in small groups of people, such as departments or
project teams.
 Formal internal communication is often in written form and
includes performance appraisals, company updates and sales
performance. 

About External Communication

External communication contains messages that are specifically for people outside
of the organization, like customers, prospects, partners, the media, competitors or
regulating bodies such as the government. Businesses take time to carefully
construct messaging that is for external audiences so that the business is seen in a
positive light. Most external communication is formal and structured and sent
through specific channels so that the audience receives the message.

For example, sales promotions to prospects may be sent through

a targeted email campaign, while news about the appointment of a new
CEO may be sent to the media and the government through a press
release.

Using Oral Communication

Basic forms of organizational business communication can be
either oral or written. Oral communication can take place between two
people, within small groups of people or even among the entire
company, such as at an annual meeting.
While oral communication may seem more informal, it can often
be structured and prepared. For example, a business owner speaking
with potential investors at a charity dinner may have carefully
researched the investors so that she can lead the conversation by
speaking to their interests.

Using Written Communication

Written communication is an essential part of running a business. Even before
starting a business, many business owners have to prepare lengthy and complex
business plans. They may also take part in creating contracts and financial
documents. This kind of business communication is formal and often requires
subject matter experts, such as lawyers and accountants