Corporate

Communication
Mid term exam prep
 Key Topics

• Basic communication
process
• Purpose of communication
at workplace
• Types of communication
• Elements of communication
 What is communication
Definition: The Communication is a two-way process
wherein the information, ideas, opinions, thoughts,
feelings, etc. are transmitted between the individuals
through the use of mutually understood symbols and
semiotic rules (signs and symbols)

The communication is the important factor for the

commercial success of any business. The organizational
Hierarchy also decides the type of channel through
which the communication passes. On the basis of the
status of individuals involved in the communication
process and the urgency of the message to be sent, the
communication channels can be categorized as:
1. Formal Communication
2. Informal Communication
 Types of communication

Further, there are several forms of

communication that the individuals
use to give some pattern or
expression to their messages such
that it is easily understood by all.
The most common types of
communication are:
 Types of communication
Verbal Communication, wherein you speak your subject matter, and others listen to it
carefully and try to associate meaning with it.

Nonverbal Communication, wherein the others observe you and try to confer a
meaning to it.

Written Communication wherein you write your message and others read it to derive
meaning out of it.

Deciding on the types of communication to be used in the business context is quite

tedious. The organization must consider the following set of questions before finalizing
the communication:

Who are the intended recipients?

What message is to be communicated?
What is the time constraint?
How much budget is sanctioned for such activity?
What messages are often communicated? And what was their impact on the audience?
Hence, which form of communication shall be selected depends on the type of message
to be transmitted and the personal preferences of the parties involved in the
communication.
Types of communication
 Verbal communication
Verbal communication
Verbal communication is the expression or exchange of
information or messages through written or oral words.
Forms of verbal communication are as follows:

Oral communication: Oral communication is the process

of communication in which messages or information is
exchanged or communicated within sender and receiver
through the word of mouth. It can be divided into two
ways: a. Speaking b. Listening.

Written communication: Written communication is the

process of communication in which messages or
information is exchanged or communicated within
sender and receiver through written form. It can be
divided into two ways: a. Writing b. Reading.
 Non-verbal communication

Nonverbal communication is the expression or exchange

of information or messages through without using any
spoken or written word. Some of the forms of non-verbal
communications are as follows:

Facial expression
Gestures
Body language
Proximity
Touch
Appearance
Silence
Paralinguistic
Eye Gaze or eye contact etc.
Types of communication…contd
7 C’s of Communication
Purpose of communication
Without effective communication,
all other leadership skills do not
matter. Leaders must
communicate effectively with
employees to ensure work groups
remain aligned with corporate and
departmental strategies. Too
often, leaders have poor listening
skills and send unclear messages
to their employees. Both parties
frequently misunderstand each
other and tend to disregard what
each is trying to say. Every
organization needs to have leaders
in place who can effectively use
the basic skill of communication.
Communication Cycle
 Communication Tools
Formal Informal

Emails Report Text

Social
Notice Proposal network
apps

Memos
Formal vs Informal
Corporate communication – Responsibility vs Authority

If there is an incident, the person in charge of communication has the

responsibility to insulate the organization. Being responsible, a holding
statement is to be published that is based on facts and invites no further
question. If this keeps happening for an un-supported facts, this is called
Propaganda. In this case, it is important to engage the people who is
doing it. Recording of communication is very important.
Any communication needs to be honest, two way, open minded & trust
worthy. Drawing a line in between privacy & safety is important. It is also
very important to understand the difference between transparency &
confidentiality. This process of understanding and implementing these is
called reputation management.
How we respond to an incident/communication is very important as we
need to properly report without reacting.
Joseph Goebbels was the master of Propaganda. Spreading nuisance facts
repeatedly is the key to master this art.
Proactive response is very important to deter against this sort of nuisance.
 External Communication

The communication that is occurred among the organizations is called

the external communication. Every organization is required to maintain
a relation with other organizations or people with a view to achieving
goals. So, when a business organization exchanges information with
other business organizations, government offices, banks, insurance
companies, customers, suppliers, leaders and general people and so on,
it is known as external communication. External communication covers
how a provider interacts with those outside their own organization.
The goals of external communication are to facilitate cooperation with
groups such as suppliers, investors and stockholders and to present a
favorable image of an organization and its products or services to
potential and actual customers and to society at large. A variety of
channels may be sued for external communication, including face-to-
face meetings, print or broadcast media and electronic communication
technologies such as the internet.
 Objective of External Communication
External communication occurring in any form outside the boundary of a business organization is
called external communication. The objectives of an ideal external communication are as follows:

1.Community relations: Every business organization has to maintain a relation with the common
people of the society so as to achieve the organizational goals. External communication helps to
keep a link with the people.
2.Collection of information: The main objective of external communication is to collect the
information from outside the organization.
3.Contracts with customers: Every organization should know the taste, liking and disliking of its
customers to increase the sale of its products or services. So, external communication is necessary
to contract with customers.
4.Relations with suppliers: Every organization has many suppliers form that it collects raw material
or finished goods to run the business. So there must be a good relation between the firm and its
suppliers.
5.Relation with financial institutions: One of the most important objectives of external
communication is to keep a link with banks, insurance and other financial institutions.
6.Relation with government: Every organization should obey the rules and regulations of the
government. So, through external communication it can keep the relation with
government agencies.
7.Shareholder relation: Shareholders are the owners of the company. The board of directors is
liable to inform all the business affairs to the shareholders. External communication is a must in this
regard.
8.Others: (a) to keep the relation with regulatory bodies (b) To keep the images of the company (c)
To keep the international relations etc.
Tools of External Communication

 1. Website content and blogging

 2. Live events and conferences
 3. Email and newsletters
 4. Social media
 5. Press releases
 Internal Communication

Perspectives on Internal Communications. From a theoretical

perspective, internal communications is the proprietary means by which a
business communicates with its employees to ensure strategic goals are
identified and met. Internal communications is quite similar to
external communications.

Internal communication is the transmission of information within an

organization. Internal communication is a lifeline of a business. It occurs
between an employer and an employee.
It is communication among employees. Internal communication is the
sharing of the information, knowledge, ideas, and beliefs between the
members of the company.
Internal communication can be formal or informal. It depends upon the
persons to which we are communicating. We use informal or not so
formal language with our colleagues. The language used while
communicating the head of the company is formal.
Purpose of Internal Communication

 Business strategy overviews

 Company updates
 Performance or progress
 Formal announcements
 Company-wide accolades, awards, or
recognition
 Importance of Internal communication

 It Builds Relationships
 Facilitates Innovation
 Builds an Efficient Team
 Helps in Managing Employees Effectively
 It Contributes to the Growth of Your Organization
 It Ensures Transparency
 Internal Communication Plays a Pivotal Role in a Crisis
 It Helps in Maintaining an Improved Work Environment
 Inefficient Communication Can Actually Distort Information
 It Enriches the Lives of the Employees
 Business strategy overviews
 Company updates
 Performance or progress
 Formal announcements
 Company-wide accolades, awards, or recognition
Types of Internal Communication

 Group meetings.
 Company blogs.
 Employee training within an
organization.
 Personal meetings.
 Telephonic conversation between
employees.
 Inquiry of employee.
 E-mails within an organization.
 Staff communication.
 Company newsletter.
 Communication

Communication

Sensitivity Creditability Integrity Responsibility

Transparency

Confidentiality
 Definition
Corporate Communication
Corporate communication is the practice of developing, cultivating and
maintaining a corporate identity or brand image. A solid corporate
communications team provides initiatives to mold company
image, communicate with internal and external audiences, and sustain a
long-term positive reputation.
Holding Statement
The Holding Statement is the initial statement designed to help control the
message to the public immediately following an incident. Notes: This is an
initial statement that states the basic facts of an incident and lets people
know you are actively dealing with the crisis situation.
Stakeholder
A stakeholder is a party that has an interest in a company and can either
affect or be affected by the business. The primary stakeholders in a typical
corporation are its investors, employees, customers and suppliers. However,
the modern theory of the idea goes beyond this original notion to include
additional stakeholders such as a community, government or trade
association.
 Definition
Safety
Safety means keeping yourself and others free from harm or danger. It means taking
care not to fall or bump or run into things. It also means to avoid accidents by being
careful with what you are doing
Privacy
Privacy is the ability of an individual or group to seclude themselves or information
about themselves, and thereby express themselves selectively.
Transparency
Transparency, as used in science, engineering, business, the humanities and in
other social contexts, is operating in such a way that it is easy for others to see what
actions are performed. Transparency implies openness, communication,
and accountability.
Transparency is practiced in companies, organizations, administrations, and
communities. For example, a cashier making change after a point of sale transaction by
offering a record of the items purchased (e.g., a receipt) as well as counting out the
customer's change on the counter demonstrates one type of transparency.
Confidentiality
Confidentiality involves a set of rules or a promise usually executed
through confidentiality agreements that limits access or places restrictions on certain
types of information.