External Communication

The communication that is occurred among the organizations is called

the external communication. Every organization is required to maintain
a relation with other organizations or people with a view to achieving
goals. So, when a business organization exchanges information with
other business organizations, government offices, banks, insurance
companies, customers, suppliers, leaders and general people and so on,
it is known as external communication. External communication covers
how a provider interacts with those outside their own organization.
The goals of external communication are to facilitate cooperation with
groups such as suppliers, investors and stockholders and to present a
favorable image of an organization and its products or services to
potential and actual customers and to society at large. A variety of
channels may be sued for external communication, including face-to-
face meetings, print or broadcast media and electronic communication
technologies such as the internet.
 Objective of External Communication
External communication occurring in any form outside the boundary of a business organization is
called external communication. The objectives of an ideal external communication are as follows:

1.Community relations: Every business organization has to maintain a relation with the common
people of the society so as to achieve the organizational goals. External communication helps to
keep a link with the people.
2.Collection of information: The main objective of external communication is to collect the
information from outside the organization.
3.Contracts with customers: Every organization should know the taste, liking and disliking of its
customers to increase the sale of its products or services. So, external communication is necessary
to contract with customers.
4.Relations with suppliers: Every organization has many suppliers form that it collects raw material
or finished goods to run the business. So there must be a good relation between the firm and its
suppliers.
5.Relation with financial institutions: One of the most important objectives of external
communication is to keep a link with banks, insurance and other financial institutions.
6.Relation with government: Every organization should obey the rules and regulations of the
government. So, through external communication it can keep the relation with
government agencies.
7.Shareholder relation: Shareholders are the owners of the company. The board of directors is
liable to inform all the business affairs to the shareholders. External communication is a must in this
regard.
8.Others: (a) to keep the relation with regulatory bodies (b) To keep the images of the company (c)
To keep the international relations etc.
Tools of External Communication

 1. Website content and blogging

 2. Live events and conferences
 3. Email and newsletters
 4. Social media
 5. Press releases
 Internal Communication

Perspectives on Internal Communications. From a theoretical

perspective, internal communications is the proprietary means by which a
business communicates with its employees to ensure strategic goals are
identified and met. Internal communications is quite similar to
external communications.

Internal communication is the transmission of information within an

organization. Internal communication is a lifeline of a business. It occurs
between an employer and an employee.
It is communication among employees. Internal communication is the
sharing of the information, knowledge, ideas, and beliefs between the
members of the company.
Internal communication can be formal or informal. It depends upon the
persons to which we are communicating. We use informal or not so
formal language with our colleagues. The language used while
communicating the head of the company is formal.
Purpose of Internal Communication

 Business strategy overviews

 Company updates
 Performance or progress
 Formal announcements
 Company-wide accolades, awards, or
recognition
Importance of Internal communication

 It Builds Relationships
 Facilitates Innovation
 Builds an Efficient Team
 Helps in Managing Employees Effectively
 It Contributes to the Growth of Your Organization
 It Ensures Transparency
 Internal Communication Plays a Pivotal Role in a Crisis
 It Helps in Maintaining an Improved Work Environment
 Inefficient Communication Can Actually Distort Information
 It Enriches the Lives of the Employees
 Business strategy overviews
 Company updates
 Performance or progress
 Formal announcements
 Company-wide accolades, awards, or recognition
Types of Internal Communication

 Group meetings.
 Company blogs.
 Employee training within an
organization.
 Personal meetings.
 Telephonic conversation between
employees.
 Inquiry of employee.
 E-mails within an organization.
 Staff communication.
 Company newsletter.
 Communication

Communication

Sensitivity Creditability Integrity Responsibility

Transparency

Confidentiality
 Definition
Corporate Communication
Corporate communication is the practice of developing, cultivating and
maintaining a corporate identity or brand image. A solid corporate
communications team provides initiatives to mold company
image, communicate with internal and external audiences, and sustain a
long-term positive reputation.
Holding Statement
The Holding Statement is the initial statement designed to help control the
message to the public immediately following an incident. Notes: This is an
initial statement that states the basic facts of an incident and lets people
know you are actively dealing with the crisis situation.
Stakeholder
A stakeholder is a party that has an interest in a company and can either
affect or be affected by the business. The primary stakeholders in a typical
corporation are its investors, employees, customers and suppliers. However,
the modern theory of the idea goes beyond this original notion to include
additional stakeholders such as a community, government or trade
association.
 Definition
Safety
Safety means keeping yourself and others free from harm or danger. It means taking
care not to fall or bump or run into things. It also means to avoid accidents by being
careful with what you are doing
Privacy
Privacy is the ability of an individual or group to seclude themselves or information
about themselves, and thereby express themselves selectively.
Transparency
Transparency, as used in science, engineering, business, the humanities and in
other social contexts, is operating in such a way that it is easy for others to see what
actions are performed. Transparency implies openness, communication,
and accountability.
Transparency is practiced in companies, organizations, administrations, and
communities. For example, a cashier making change after a point of sale transaction by
offering a record of the items purchased (e.g., a receipt) as well as counting out the
customer's change on the counter demonstrates one type of transparency.
Confidentiality
Confidentiality involves a set of rules or a promise usually executed
through confidentiality agreements that limits access or places restrictions on certain
types of information.