Assignment of

Managing
Communication

ATHE Level 5 Qualification in Management

Teacher : Syed Muhammad Shahzad

Student : Firdavs Bakhtiyorov

PLANNING
. 0 INTRODUCTION

. 1.1  Analyse key information and knowledge requirements for a range of

 stakeholders within different organisations

. 1.2  Explain the systems used for communicating key information and
knowledge to stakeholders

. 1.3  Analyse potential barriers to effective workplace communication

. 2.1  Evaluate how communication is influenced by values and cultural

factors

. 2.2  Explain how technology can be used to benefit as well as hinder the
communication process

. 2.3  Explain how policies and procedures can impact on the communication
processes

. 3.1  Evaluate the effectiveness of own communication skills

. 3.2  Apply theories of interpersonal communication to oneself

. 3.3  Request feedback from others on own interpersonal communication

skills

. 3.4  Plan own personal development to improve own communication skills,

based on feedback from others

4.1 Carry out a communications audit

. 4.2  Apply theories of organisational communication

. 4.3  Create a plan to improve workplace communications

. 4.4  Identify measures to evaluate the success of the plan to improve

workplace communications

Introduction
The word "communication" to share, or to participate in the exchange is the
Latin word "communicare". Facts, ideas, exchange ideas, in this process, and this
means a person or organization and understanding of each other connecting
means. In other words, it is the transmission and mutual cooperation facts,
views, opinions, feelings and attitudes. Communication management is organize
good plan, monitoring , accomplishing, and revision of all the ways of
communication within an organization. Also that included Communication
management, implementation, monitoring and review, and organizations of all
channels of communication within the organization plans on a regular basis; an
organization or network communication technologies related to the new
guidelines include the creation and distribution. Aspects of internal and external
communication design manual communication, corporate communication
strategies and online communication, including information flows, management
included. Forced the leaders of the new technology are constantly updated. As a
leader, and one of their staff to deal with an emergency approach and the need to
communicate on a personal level. Their employee falls under the following
command to determine the responsibility of the manager. Reactor business,
dreamers, rebels, or Promoters. And this essay will now describe how to use
communication at the work places, How related stakeholders, culture of
company, policies and procedures with communication, and barriers of
communication.

1.1
Company is the main factor of the communication because during performance
time they use different kind of communication. When they talk with costumers
they are different, when they communicate with stakeholders they use other
method of communication. Firstly we need to know what is “stakeholder”. This
means The organization's interest or concern to an individual, group or
organization.
Interested parties may be affected, or attempt to affect the goals and policies.
Work draws its resources key stakeholders, creditors, directors, employees, the
government (and its agencies), owners (shareholders), suppliers, associations
and communities in some of the examples.
But not all stakeholders are equal. the company's customers have the right to fair
trade practices, but they are not employees of the company have the right to the
same principles. The company plans to round out the costs and cut jobs should
be an example of the negative impact of the interested parties. This negative, so
the team working in the field of impact on the local economy and. The company,
so the stock price of a new device release and see their profits, and when such
shares of Microsoft business, for example, have a positive impact on someone.
As well as corporate governance. I'm that interested parties have the opportunity
for their voices to be heard, or a way to influence the stakeholders involved in
depression, communication is the most effective, I think. Thus, it is only
Symantec is not about what we do, but came to listen to our stakeholders -
especially employees - a sense of ownership of the results.

Because of this, I'm interested in the social channels of choice of communication

channels, as will appear, I think. This, and the world as a whole is compatible
with the mode of communication. The world has become a very open and
transparent. We, as a company, if you expect to be able to tell our story, we have
a lot of different sounds, and gives them the opportunity to participate in a
conversation with the audience, so it should be, not only for corporate containers
in their treatment of the field . We are a social experience with a wide range of
vehicles (internal and external), blogs, Twitter, Facebook and debris (internal),
and actively ask for feedback through surveys and focus groups, traditional
social media platforms. For example. I worked at the restaurant. The owner has
huge company of restaurants. I realized that communication is important to
increase the company benefit. They communicated with everyone with different
ways. Also they use technology very well. For instance giving rote for staff or
confirmation of booking to costumers.

I think that while the message may often be the same, or at least similar, across
stakeholder groups, the language used is important. For instance, shareholders
and financial analysts are already comfortable with the concepts of materiality
and risk/opportunity assessments, so framing your story within those familiar
concepts helps that audience to easily digest your message. Our customers and
partners are concerned with the strength of our culture of honesty, business
ethics, and quality. They want to know that we are a trustworthy business
partner so the CR messages we deliver to them would build off of these
expectations. Employees are concerned about what they can expect from their
employer — how will they be treated, will the company invest in their growth,
are they a part of something larger that’s contributing to the betterment of
society. They’re also greatly interested in celebrating their fellow employees, so
we find that human interest stories about volunteerism and personal
commitment resonate strongly internally. Non-profit organizations are usually at
the global level, we have focused on one or two specific issues matter. They said,
we have a problem of their concern, and that we have plans to continue to
improve the website under development are interested in. All interested groups,
such as - - Measurements acted very important to communicate with its results,
and our "ear" skills are just as important as the words of our skills. We, of course,
best practices, and how do we strike against specific problem areas of industry-
wide development to help, we can use the assets of these experts have the
opportunity to learn about. And local presence in the communities in which we
operate non-profit organizations, and we are in their area, more sustainable and
healthy, because we are better, I would like to know how they can work.

1.2
Stakeholders are those persons or groups who have stake in the organization. On the
other word stakeholders are those parties involved in an organization decision of
which can affect the organization directly or indirectly on the other hand
organizational decisions have direct or indirect influence over them? So stakeholders
are directly or indirectly involved in the company. Glaxosmithkline is an UK based
multinational company. They have a variety of stakeholders.
Stakeholders can be shareholders of the company, employees, management,
government statuary authority, investors, donors, lenders, customers, suppliers and
many more. So who have interest and risk in any organization they are stakeholders of
that organization.
These stakeholders need information about the company. Stakeholders can be divided
into two categories: internal and external. People who have managerial decision
power in an organization are considered as internal stakeholders. Pattern of business
and environment can emerge different stakeholders and different range of information
requirement. They are called user of information.
 
Stakeholders need knowledge and information about the company. Investors need
financial data like profit margin, return on investment, asset liability ratio, and current
ratio to take investment decision. On the other hand internal user of information like
management or board of directors needs information about performance of company,
manufacturing cost information to make managerial decision on the other hand they
need employees’ information like information about recruitment, vacancy, salary,
training etc to take HRM decision. Employees need information and knowledge to
execute their duties and carry out daily correspondents.
On the other hand external users of information need knowledge about product or
service to adopt that product. Customers need information about products to make
purchase decision on the other hand different authoritative and statuary organization
need information to exert control over the organization exp: quality and standard
maintaining organization for pharmaceuticals manufacturer like Glaxosmithkline.
Lender and suppliers of an organization need financial information of that company to
take loan decision. So different organization and their different stakeholders require
Varity of information and their exchange is occurring frequently in an organization
creating communication network.

1.3
Goal of business communication is to transmit information to the receivers properly.
When the goal is hampered by any reason it creates a lack of communication. So
barriers of communication are considered those factors which hamper the goal of
communication.
Barriers in verbal communication: verbal communication is used in both formal and
informal channel of communication. Effectiveness of this communication depends on
ton selection, clarity, active listening and focus. If this criteria are not maintained
appropriately the objective of communication may not served and thus create barriers
in communication. In verbal communication same statement in different tone bears
different meaning. So sender and receiver’s prudence is important to overcome this
barrier. Clarity of written message: written message is a formal communication
method. Clarity in written communication is very important. Lack of clarity may
hamper the effectiveness of communication. Use of excess technical words, jargon,
and ambiguous word may create barriers in written communication.
Technological barriers: technology is used as medium of communication. Poor
connection and inappropriate use of technology can create barriers in communication.
Interpersonal relationship: interpersonal relationship is very vital in internal and
external communication. Personal conflict in communication may create barriers also.
Non verbal communication: non verbal way of communication is also n effective
communication. Sometimes gesture, poster, body language, touch etc can also transfer
information. So, inappropriate interpretation of communication method can create
barriers. Various behavioral factors: various behavioral factors like equity, pre-
judgments, assumption, diversity etc play a vital role in communication. Inappropriate
interpretation or cultural diversity may change meaning of a sentence. A well
organizational culture may lessen cultural diversity and plays a vital role in uniform
assumption and interpretation of message.
Communication is about sharing meaning. With no sharing, there is no
communication. To communicate successfully in a team or with others, at work or in
the community, you need to understand the communication environment and the
barriers which prevent messages being sent and received successfully.
As senders we must monitor feedback and change out communication to suit the
diversity of the person with whom we are communicating. We are fortunate to have a
richness of different experiences in our Australian workplaces to tap into.

2.1
Values refer to the core believe of any person. Values means what person believes
and he takes decision in which basis. On the other hand culture is a set of values and
acts those are well practiced in a society or among groups. So, Culture refers to
learned and shared values, beliefs, and behaviors common to a particular group of
people. Culture includes values, customs, dresses, language, common art of life, food
etc. Culture and communication are inseparable. People learn culture through
communication. In business organization communication and information sharing and
their interpretation is influenced by cultural difference. Value is the base of sense
making, perception and decision. On the other hand communication and culture have
a reciprocal relationship. So communication shapes culture.
Language is an integral part of culture. Language reflects culture and culture reflect
language. Language structure and conventional rules influence business
communication. Language is a key factor in inter cultural communication. Language
barrier may hamper the objective of communication and even create
misunderstanding among groups. So while transforming information sender must be
conscious about language. Cultural sharing can decrease communicational barriers.
On the other hand customs play a great role in a culture. Cross-cultural differences are
actually happens in customs and saving faces. Glaxosmithkline operates business and
operation in different country and culture. Management must consider influence of
cross cultural differences and manage it with due care.

2.2
Technology is the fastest medium of communication.
Today’s organization use digital technology to overcome physical barriers of
communication. In the era of technology, companies use fastest medium of
communication to take advantage of globalization and thrive in own business sectors.
Use of technology has become indispensible for managers to work in a competitive
environment. Managers use e-mail, phone calls, video conferences, social networking
sites etc as a way to communicate with different users of information. Technology van
be of beneficial or may create hinder in business communication (Blundel, 1998).
Benefits Speed and efficiency: technology has give communication fast transmit and
response of any message. Use of technology can bring operational efficiency by
overcoming physical barriers in communication. It ensures fastest transmit of any
message in an efficient manner.
Cost efficiency:  use of technology has brought cost efficiency and operational
success in business. Employees are provided with direction of their duties with lowest
cost with help of technology.
Reinforcing written communication: technology is used as an assistant of other form
of communication. It is used to remind and ensure written document.
Provide additional information: technology can be used to provide visual information.
Like power point presentation slides can be used to reinforce and support oral
presentation.
Demerits of technology
Inappropriate use of technology: in appropriate use of technology can crate
communication barriers. Inappropriate choice of media can distort the core
information of a message. On the other hand overuse of email may create information
overload. Company like Glaxosmithkline has to maintain multinational network.
Overuse of technology can be resulted in misinterpretation of important direction.
Corruption: use of technology may increase misrepresentation of fact and male
practice in any organization. Hacking, virus, fraudulent activity may increase.
Overreliance: over reliance on technology may result in management ineffectiveness.
Overuse of power point may create communication unnecessary cost and effort

2.3
Policy refers to the set of purpose, principles and rules of action that guides an
organization is called policy. It is the basic principles by which a company or
organization is guided. On the other hand procedure refers to a fixed, step-by-step
sequence of activities
Or course of action(with definite start and end points) that must be followed in the
same order to correctly perform a task.
 Organizational policy and procedures have great impact over the overall
communication management. Glaxosmithkline is a pharmaceuticals manufacturing
and health care company. It has to maintain a wide range of communication network.
Organizational policy suggests communication method and principle.
Glaxosmithkline encourage open network communication usually. In this
communication network employees can frequently communicate their views and
perception without so much formal network. Their operation process also has great
impact over selection of communication method. Companies maintain certain
legislation and charter for executing and controlling organizational operation and inter
organizational relationship practice. The code of practice actually tells how the
communication management will be executed.

3.1
 
Personnel communication is an important factor in any organization. As an employee
or manager of Tesco, I must be capable of working with groups or teams. So to have a
successful career I must be effective communicator. Here, is my personal
communication audit:
Ability to contribute to meeting: personal communication skill in measured by
person’s ability to contribute in company’s meeting. I am highly efficient to produce
innovative ideas in the meeting to solve a problem.
Use of body language: body language is very effective way of communication. In
some case body language can transmit such information which cannot be shared by
other way. In this area of communication skills I lacks from less seriousness.
Written communication skill: in any organization most of the formal direction and
response is occurred by written communication. So an individual must have good
writing ability to communicate successfully and effectively. I am quit efficient in
written communication.
Use of ICT: information and communication technology has great role in business
communication. I am quite skilled in use of information technology like use of
computers.
A practicing oncologist likely uses just about every medium to communicate. They
talk on the phone, send e-mail messages, converse one-on-one, participate in
meetings, and give verbal and written orders. And they communicate with many
audiences—patients and their families, referring physicians, and office staff.
But are you communicating effectively? How do you handle differing or challenging
perspectives? Are you hesitant to disagree with others, especially those in authority?
Do you find meetings are a waste of time? What impression does your
communication style make on the members of your group?
3.2
 
It is difficult to find any profession that does not requires an individual to interact
with people.
So individual must interact and communicate every moment. Behavioral difference
and perceptional variety cause different method and theory of communication.
Attribution theory is one of the interpersonal theories. Attributes are considered as
internal and external process of interpreting and understanding what is behind our
own and other’s behavior.
This theory tell us that whether it is an achievement failure, a stigmatizing condition,
a need for help, or an aggressive act, if these are attributed to controllable and
intentional causes, responses of anger and reprimand or neglect are more likely,
whereas uncontrollable and unintentional attributions are more likely to lead to
sympathy and offers of assistance (Weiner, 2004).
Uncertain reduction theory is another interpersonal communication theory. The key
point of this theory is that is presumes that the beginning of personal relationship is
fraught with uncertainty.
It also tells us that people want to reduce uncertainty in relationship through
knowledge and understanding. So new relationship creates uncertainty and
communication reduces uncertainty.
This theory also refers that motivation to reduce uncertainty increases under specified
circumstance and it is involved I identifiable strategies.
Expectancy value model is another interpersonal communication theory. Expectancy
value theory focuses on complex and interactive nature of attitude. It is an
investigation about relationship between beliefs about an object and attitude towards
the object. This theory influences communication by highlighting social influence in
change of attitude.

3.3
Feedback is an important part of communication. It evaluates the effectiveness and
completion of communication process. Sender of the information can be ensured the
completion of this communication purpose by feedback. So feedback is an integral
part of business communication.
Feedback can be written or oral. To acquire feedback from others the following ways
can be used:
Written feedback:
For collecting feedback from other the written documents can be used. Like: In a
meeting where I am the chairmen, I can request information from others in the
meeting through written page.
Oral:
The collection information through the verbal ways will be evaluated as the oral
communicating skills for feedback. This is the oral way to achieve feedback from
others.
Formal:
The feedback of other people which is provided in a formal and systematic way it will
be recognized as the formal way of collection of feedback from others.
Informal:
The feedback of other people which is provided in an informal and casual way it
will be recognized as the informal way of collection of feedback from others