Chapter 01

Overview of the Study

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1.1 Introduction:
With the advancement of the era, the corporate world is also moving very fast to keep pace
with the modern world and its improvement. The business world now tries its best to leave a
commendable mark on its consumer’s heart by earning their trust as well as thinking of
keeping a good hold comparable to its relevant competitors. It not only helps to spread its
business in different sectors but also is a great source to employ big number of people along
with the maximization of profit. Amrita Consumer Food Products Ltd. is one of those lighting
examples which once started from a scratch but now standing as one of the pioneers in
Bangladesh in the food sector. Moreover, it is the Marketing team of any organization taking
it to a pick with all the supervision. Not an exception, Amrita Consumer Food Products Ltd.
has also got a very effective, hardworking and wonderful Marketing team which is always
active in ensuring giving the best ones the best tasks they go with. They make sure their
employees are satisfied enough to put their level best for the place they are working for and
thus Square makes them feel valued.
In the world of business everything is constantly changing as it is dynamic and rapidly
changes the scenario. To become better in comparison to their rivals all the companies are
now taking different strategies and plans using different elements implementing them, as we
know marketing is one of the most important elements in an organization that cannot be
imitated or duplicated. Hence they are special. In today’s world to gain the competitive
advantages in an organization marketing is needed to be successful. Through proper
marketing plan, well training an organization can achieve its goals.

1.2 Origin of the Report:

It is mandatory to complete the three months internship program for any BBA student of
Global University. Therefore, this three months internship program gives students a practical
knowledge of real job world. This introduces the students with a challenge to relate the
theoretical knowledge they have gained throughout along with the practical works they have
learnt through the internship program in different organizations. Sometimes it becomes tough
for the students to cope up with such a new phase of life with a completely different
environment from that they are accustomed to. All the culture, behavior, ways of representing
yourself, your communication process with others seems to be new and this sudden change is
at times hard to deal with for the first time. The real purpose behind doing this internship
program is to get oneself accustomed with these changes making them ready to enter the real
corporate world in future.
I was assigned the topic by my honorable supervisor Snigdha Afsana Roshni Ma'am. I have
tried my level best to make it as an excellent one. I have been serving this company as an
intern under Sales & Marketing Development Department for three months. My job
responsibility is to analyze the Products and Marketing policy of ACFPL. I am getting the
opportunity to be very close to the employee. I have the idea why employees feel comfortable
to work in Amrita. My supervisor Md. Mynuddin, GM-(Sales), guides me time to time to
make this report fruitful. Our respected trencher Snigdha Afsana Roshni Ma'am Supervise
whole process of the intern report ; how to make it well, how to make the analysis well,
overall how to make a standard research make by the internship paper. Also thankful to my
organizational Supervisor Md. Mynuddin for teaching me how to work in an organization
efficiently and make a best result for organization and also me.

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1.3 Objective of the report:
The objective of the report can be viewed in two forms:
 General Objective
 Specific Objective

General Objective:
This internship report is prepared primarily to fulfill the Bachelor of Business Administration
(B.B.A) degree requirement under the Faculty of Business Administration, Global University
Bangladesh.

Specific Objective:
More specifically, this study entails the following aspects:

 To focus and discuss the Products and Marketing Policies of Amrita Consumer Food
Products Ltd.
 To know the organizational structure of Amrita Consumer Food Product Ltd.
 To find out the recent employment trend of consumer food product.
 To focus on the various services, work environment and facilities provided by Amrita
Consumer Food Products Ltd.
 To focus on the importance, benefits, reasons of Marketing Strategies of Amrita
Consumer Food Products Ltd.
 To know the practical knowledge of an organization.

1.4 Methodology:
In this entire report, a systematic procedure as in a systematic method has been followed to
complete the report which went through chronologically followed by several chapters.
Firstly, in case of the selection of the topic, I discussed it with my honorable supervisor and
finally selected the topic Products and Marketing policies of Amrita Consumer Food Products
Ltd. since I was mostly involved with this sector in the organization for these three months.
Followed by a draft was made along with a mind-mapping that how I am going to portrait the
entire report. Then, the sources of data were both primary and secondary data selected for the
report. Primary data was collected by interviewing Md. Mynuddin who is the General
Manager (Sales) of Marketing department, On the other hand secondary data was collected
mainly from the company’s website and other websites as well and also from text books,
newspapers and the company’s annual reports and from some other previously done reports.
Thus it worked out together. Two types of data have been used for preparing this report,
Primary and Secondary data. The main sources of these two types of data are discussed
below:
 Primary Source:
Primary data and information was collected through interviewing the management
personnel’s, customer service personnel’s and other related people. Most of the information
was collected from (Category Manager, Branch Manager and employees) who are very much
involved in the branding and marketing process.

 Secondary Source:
Most of the information was collected from internet, newspapers, magazines, journals, annual
report, and other previously done reports.

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1.5 Scope of the study:
In preparing this report, I had a great opportunity to learn real knowledge about the
organizational history, working process, products, marketing policies and other environments
of Amrita Consumer Food Company. In this report, I have studied previous documents and
reports. But that's not enough. Through extensive discussions with executives and employees
and other internal reports (such as research reports and sources), I collected most of the
information. Another area understands the rules, regulations and the entire company
environment of Amrita Consumer Foods Ltd. I have also combined some limitations, findings
and suggestions here. I hope this is very helpful for strengthening business in the coming
future of Bangladesh. Organize this report through extensive conversations with employees.
At the time of writing this report, I was also overwhelmed by the fact that this research
helped me gain a direct perspective of a leading consumer food company in Bangladesh.
With the scope of work, we can achieve our goals and overcome our limitations. I have my
goal. The scope and limitations associated with my work in this research are huge and are
given below:
 Can easily collect the information needed for paper.
 The supervisor in the workplace is very helpful in providing guidance and assistance
in completing the dissertation.

1.6 Limitations:
Besides all the support and smooth work there were some limitations and tines where I felt
difficulties in the completion of the report. Since we all know every organization has their
own policy and terms, they do not want to reveal their own data. As Amrita is a private
limited company; it maintains some secrecy that is not revealed to others. It was quite tough
to gather information as some seemed unwilling to provide the information and give effective
feedback as well where it could have been of great huge and the entire report is based mostly
on their feedback and provided information. It happened because they were busy in their
work. Also it was time consuming. Within this limited time it was not possible to gather and
know a lot from closer about the marketing practices and its implementation. So in total, time
constraint, lack of enthusiasm showed by the employees due to their business, confidential
data were some of the major limitations while doing the report. During my internship period,
whole country was lock down for the COVID-19. I wasn’t able to collect all the data &
resources.

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 Chapter 02

Overview of Amrita Consumer Food Products Ltd.

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2.1 Introduction:
Modern system of production of marketable food materials has set in with the advancement
of economic, social, cultural and agricultural institutions. Food items production is becoming
commercialized day by day. To keep to changing times and its demands side by side with
other competitors in the area Amrita Consumer Food Products Ltd. has set its foot in the
field. But it fosters the firm conviction and advances certain high standards quite special with
it.
Amrita Consumer Food Products Ltd. is one of the most heard names in the corporate world
in our country today and also is one of the largest and leading manufacturers. It has
approximately more than 48 products. The reason behind this rapid growth and development
of ACFPL is mainly because of its productive and efficient human resources and its
utilization.
ACFPL has never failed to win its employees heart providing them a fair deal with a fair
practice of their policies. Today it is one of the popular and among the most known
companies to the people of our country for the human capital it possesses.
Amrita Consumer Food Products Ltd. Believe each and every effort along the path of
goodness with appropriate efficiency ultimately succeeds. Greetings on behalf of Amrita
Consumer Food Products Ltd. on our production oriented way forward. Amrita Consumer
Food Products Ltd. is the Firm avowedly dedicated to produce high quality food products in
the greater southern region of the country. With days passing it is gaining more and more
trust and confidence of the customers and also of associates in its field. Profit, though
required, is not the only moving force behind Amrita Consumer Food Products Ltd. Rather,
stakeholders/customers' satisfaction to the fullest possible level shall forever remain its
motto.

2.2 History of Amrita Consumer Food Products Ltd.:

Founded in 1948 in Barishal, the Venice of Bengal, by the great philanthropist Amrita Lal
Dey, the organization flourished from a tiny personal initiative to its present day grand status
and reputation due to the honesty, sincerity, integrity and devotion of the founder. Now it
stands as one of the famous enterprises of the country employing a large work force and
drawing much of good will from the common masses while contributing a lot to the
economic development of the land.
In 1988 Amrita Oil & Food Products set sail as a sister concern and began its journey along
the path of food items production which received well responses from the customers.
Production of international standard and quality food products like powdered spices, mixed
spices, noodles, vermicelli, snacks etc. saw the light of the day with particularity in terms of
taste, flavor and texture. Side by side with expanding local market the company is looking for
space in the foreign market which would enable earning of hard foreign currency that might
contribute to the advancement of the national economy and also enhance employment
opportunities.
Amrita produced food products as spices in 1991, manufactured consumer products in 2006,
provided Agarbati in 2014, and produced Rose Water in 2014. Amrita Consumer Food
Products Ltd. Join ISO-22000 and HACCP in the year 2009, it included its name in GMP in
the year 2011 and finally it took place in HALAL in the year 2019.

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2.3 Current Situation of the company:
Amrita is currently one of the most admired food brands among the millions of people of
Bangladesh and other south Asian countries where Amrita Products are regularly being
exported. All the Amrita products are produced as per international standards maintaining
highest level of quality at every stages of its production process. Amrita is currently
producing more than 48 food products under 10 different categories i.e. Juices, Drinks,
Mineral Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits &
Dairy. The company has adopted ISO 9001 as a guiding principle of its management system.
The company is complaint to HACCP & certified with HALAL which ensures only the best
quality products are reaches to the consumers table across the Globe.

2.4 Vision, Mission and Slogan:

Without a mission and vision any organization is nothing but an aimless roamer. Amrita
Consumer Food Products Ltd. is a small and family based business organization. They don’t
have so well defined vision or mission. Nevertheless after discussing with the managerial
body it seems that the following statement can be said as the vision and another statement can
be said as the mission of Amrita Consumer Food Products Ltd.

2.4.1 Vision:
 Maintaining the good will of the company by serving intrinsic quality of hygienic
food products with authentic taste at reasonable price.
 To export food product as one of the best foods & beverages companies in all over the
world.
 Amrita Consumer Food Products Ltd. Company has to focus on customer’s
satisfaction and value and ensures quality of product.
 Fulfill customer needs and wants and Develop customer relationship.

2.4.2 Mission:
 Continue the production and marketing of hygienic and quality food at minimum
price.
 Finding out the needs of consumers’ and provide them with the products they hope
after.
 Explore new segments of internal market and place products in the international
market.
 Carrying on efforts to expand market globally and set up distribution network so as to
make products available at doorsteps of customers.
 Treasuring the consumers understanding as one of the most valued assets and thereby
offering maximum satisfaction to them.
 To act with honesty, sincerity, fairness and integrity.
 To offer consumer products at affordable price by strictly maintaining quality
exploring different segments of the market.
 With continuous research development and innovation making the products a quality
ones complying it with international quality standards.

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  Enhance the skill and strength of the organization that will contribute to the
company’s increasing growth in both home and abroad.
 To maintain a sound working environment to develop the core assets of Amrita and its
people as well as pursuing high level of employee motivation and satisfaction.
 To sincerely uphold the responsibility towards the government and society with
utmost ethical standards.

2.4.3 Slogan of the Company:

The slogan of total Amrita group is “Work Is Virtue.” This slogan is promoted most.
The slogan of only Amrita Consumer Food Products Ltd. is “Taste of Bangladesh.”

 2.5mrita Consumer Food products Ltd. At a glance:

Name of the Company Amrita Consumer Food Products Ltd.

Logo

Motto Work is Virtue

Business Type Exporter / Importer / Manufacturer / Supplier / Trading Company

Legal Status Private Limited Co.

Chairman Rakhal Chandra Dey
Managing Director Bijoy Krisna Dey
Director Rahul Dey
Annoy Dey

Deputy Managing Director Vanu Lal Dey

Head Office Location 9/1,A.C.RoyRoad, Armanitola,

Dhaka-1100, Bangladesh.

Division Office Location Amrita Lal Dey Road (Hospital Road), Barishal-8200, Bangladesh.

Factory Amrita Nagar, Pangsha, Babuganj, Barishal-8200, Bangladesh

Branches 11

Products Dal Bhaja, Chanachur, Mustard Oil, Mixture(Spice), Pachforon,

Tumeric, Chili Powder, Mango Bar, Mango Drinks, Orange Drtinks,

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 Isobgul, Egg Noodles, Mixed Fruit Chutney, Tamarind Chutney,
Chinigura Chal.
Contract Information Tele: 880-431-64285, 2173338, Fax: 880-431-64510
Email: info@amritaconsumer.com

Website www.amritaconsumer.com
www.amritagroup.com
Figure 1: ACFPL. At a glance

2.6 Social Activities:

 Established a university and a parent-child garden school.
 Scholarships for poor and outstanding students.
 Provide relief to flood victims.
 Donate books in school and university libraries.
 Provide Taka in cultural events and sports programs

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 Chapter 03

Products and Marketing policies

3.1 Products and Marketing policies of Amrita Consumer Food Products

Ltd.

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At first they are set up market to position of segmentation targeting positioning (STP) for
their products. This group of industries in marketing objectives is evaluating marketing
strategy to their customer.

3.2 Customer Analysis:

3.2.1 Market Segmentation:
This group of consumer who has distinct needs, behavior demands and who requirement
findings or analyze their separate products or marketing mixes. For example: The people of
different age who have to choice of Amrita orange drink as like as the young generation
choose Amrita lemon drink.

3. 2.2 Target market:

Amrita Consumer Food Products Ltd. intention the middle class people who want verified
taste food buy low price. Then as like a consumer thinking that class people target market is
highly profitable for them. They are trying to provide high price product rather than low price
of quality product for target competitive market.

3.2.3 Market Positioning:

Amrita Consumer Food Products Ltd. positioning there are customer mind by offering
products in their benefit. There are target markets to competitive each and every product in
the minds to position distinctive and desirable place. For example: To position desirable place
for the Lychee Candy as a taste of the happiness of their childhood, in the mind of each and
every consumer.

3.3 Marketing Mix of Amrita Consumer Food Products Ltd:

This company are analysis the market segment and find out current products strategies to
evaluate more than values of market involves 4Ps analyze (Product, Price, Promotion and
Place) each of these explained below that:

3.3.1 Product:
Amrita Consumer Food Products Ltd. is customer needs to provide good quality products. Its
factory products made by advanced technology machineries ready to capacity fulfill
consumer needs satisfy and take care products in qualified manager. These industries
products are unique and different from any other company.

3.3.1.1 Product Quality:

Amrita Consumer Food Products Ltd. Group of industries gives us the best quality product for
regular life. It makes our regular life happier. Their products contain following qualities:

 Fit and Finish: All products appear and experience approximating a quality product.
 Dependability: Each person draws on results in the same satisfaction.
 Performance: Already shows good quality performance.
 Features: Good facial appearance.
 The Name: A name that contains inferiority.
 Consistency: Each person use results in the equivalent contentment.

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3.3.1.2 Products of Amrita Consumer Food Products Ltd:

 Amrita Biscuit - come in a range of crispy and tasty crackers, cream and toast,
especially consumed with tea. The biscuits are produced in different shapes
and sizes and can be found at local stores in Bangladesh.

 Amrita Chutney

Traditional Pickle from Amrita comes in Mango, Indian Jujube, Olive and Tamarind.

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  Amrita Noodles & Shemai

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  Amrita Oil

 Amrita Rice

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  Amrita Snacks

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  Amrita Spices

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  Amrita Instant Drinks

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  Amrita Candy

3.3.2 Price:

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Price is the amount of money that your customers have to pay in exchange for your product
or service. Determining the right price for your product can be a bit tricky. A common
strategy for beginning small businesses is creating a bargain pricing impression by pricing
their product lower than their competitors. Although this may boost initial sales, low price
usually equates to low quality and this may not be what customers to see in your product.
There are a number of pricing strategies that you can follow. Some strategies may call for
complex computation methods and others are intuitive decisions. Select a pricing
strategy that’s based on the product itself, competitive environment, customer demand, and
other products that you offer.
Price is important part of the company because a company success and failure facts of
Product launched. As Company product produced consumer needs to price up and down
always area basis. The company is evaluating that type of customer to area wish facility
products to set the price. Price analyzed is ultimate by Amrita Consumer Food Products Ltd.
using follow two methods: Market Oriented Pricing: Amrita Consumer Food Products Ltd.
will be that situation market acceptable to consider the market oriented pricing those type
consumer needs market price increase and decrease to imbalanced moral market price label.
Competition Market Based Pricing: At first a competitor identify to go markets product price
and they decided to accept the product price same or not. Amrita Consumer Food Products
Ltd. product price are reasonable to another competitors market retailer price. That why
Amrita Consumer Food Products Ltd. are more profitable impact the competitor markets.

3.3.3 Place:
Place refers to distribution or the methods and location you use for your products or services
to be easily accessible to the target customers. Your product or service dictates how it should
be distributed. If you own a retail shop, for example, the distribution chain ends with you and
you supply to your customers directly.

If you own a factory, your options will be to either sell your products directly or sell them to
retailers or vendors as your distribution strategy. Amrita Consumer Food Products Ltd. of
Place is large distribution channel in Bangladesh. Place are made by a products to consume
salesperson. As a salesman current product where are sales made by this area selected place
distribute. Its company make part of place distribute that’s product are sales currently
distribution. Place distribution channel is nearly from shop then salesman hurry up this
product distribute. Amrita Consumer Food Products Ltd. is recruit firstly dellar’s place than
given the products this place than salesman given product this area shop place and hand to
hand shop man deals with customer. So, place is important part market place than of
marketing mix.

3.3.4 Promotion:
Promotion is the part of marketing where you advertise and market your product, also known
as a promotional strategy. Through it, you let potential customers know what you are selling.
In order to convince them to buy your product, you need to explain what it is, how to use it,

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and why they should buy. The trick in promoting is letting consumers feel that their needs
can be satisfied by what you are selling. An effective promotional effort contains a clear
message that is targeted to a certain audience and is done through appropriate channels. The
target customers are people who will use, as well as influence or decide the purchase of the
product. Identifying these people is an important part of your market research.

Finally the last part of 4ps is products promotion Amrita Consumer Food Products Ltd.
Group products promotion is handled four department than lastly show that Amrita Consumer
Food Products Ltd. is checked the market than market evaluate the products distribution on
channel than decided market wish promotion. This market is properly communicated with
customer survey than decided finally market wish segment promotion. Amrita Consumer
Food Products Ltd. believes is good taste, high quality and attractive packing products than
marketing promotion. Its products value of markets area segment for customer needs wants
and demands finally promotion of markets.

3.4 Practice of Marketing Concepts:

Marketing concepts are built and developed to satisfy the needs and wants of customers. In
the competitive fashion industry, companies are forced to put more effort and thought into
their marketing plans and means of attracting the customers in the first place. As competition
has become harder, businesses are forced to get back to the basics; business and marketing
concepts. The importance of functioning marketing has raised its head partly due to stiffening
competition and partly to tightening economical situation. Identifying target customers and
their needs is crucial for both the customers and the businesses wallet. This marketing
concept are most of firm analyze their customers’ needs and make decision to satisfy better
than competition. Marketing concept relies upon marketing research to define market
segmentation fulfill their consumer needs. It’s to be satisfying those needs and marketing
teams also makes decisions about the convenient the marketing mix. Most of the firms are
practice this marketing concept. Amrita Consumer Food Products Ltd. is this concept to find
out shortest possible time through new employees. These industries a great position in the
market of Bangladesh. They are very important for a well-structured, well-recognized
organization to grow up corporate working condition and run to work with disciplined and
smoothly handled. To my survey found that Amrita Consumer Food Products Ltd. all ways
try to follow the Labor Act,2006.Their are most of employees thinking to achieve the
organizational target with full participation and given maximum welfare.

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Amrita Consumer Food Products Ltd. is a truly international brand to be renowned
worldwide to every corner of the world and strive to make. Implement, facilitate and design
annually marketing plans change of customer’s needs and demands Amrita Consumer Food
Products Ltd. support to doe current time product customer demands and needs own market
made by marketing department to improvised new customer facilities fulfill. Amrita
Consumer Food Products Ltd. Group has taken special initiative for children care sec the
management team, the management team always many events programs for special children.
Amrita Consumer Food Products Ltd. Group as well as many event organizations for children
and every children food or other cost bearing per function.

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3.5 Organogram of Amrita Consumer Food Products Ltd.

3.6 Data Flow Diagram on Amrita Consumer Food Products Ltd.

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3.6 Quality Management System (QMS)

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Amrita Consumer Food Products Ltd. manufacture its products under strict quality control
standards and norms to ensure that the finished product is high qualified and durable. In the
process of manufacturing of different products, quality checks are maintained from the stage
of sourcing raw materials, during the preparation of materials for making of products and
through the various stages of manufacture. Finished products are finally checked and assured
of quality desired. Amrita Consumer Food Products Limited is certified by BSTI.

3.7 SWOT Analysis:

SWOT analysis refers to analysis of strengths, weaknesses, opportunities and threats of an
organization. This facilitates the organization to make its future performance improved in
comparison to its competitors. An organization can also study its current position through
SWOT analysis. For all of these, SWOT analysis is considered as an important tool for
making changes in the strategic management of an organization. Through direct observation
and discussion with the Amrita Consumer Food Products Ltd. officials I am able to point out
some major strength and weaknesses as well as some threats and opportunities regarding the
various issues of Amrita Consumer Food Products Ltd. such as –
• Service level
• Operational efficiency
• Technology
• Employee efficiency etc. along with many other issues

Strengths Weaknesses

 Top management  Future profitability

 Corporate culture  Costs
 Various Products and Services
 Strong employee bonding  Fewer training and development
facilities for the employees.
 Excellence products at a
 Smaller quantity modern
reasonable price and certified.
equipments and researchers
 High customer satisfaction
compared to other multinationals.
regarding the products.
 More dependency on hard copies
 Very skilled employee pool and
as a part of HR chores.
strong HR section.
 Wavering in financial condition
 Fair practices of all the policies.
and other growth sectors.
 Excellent cooperation within the
 A smaller amount space for an
sectors.
organized working environment.
 Reasonable salary policy along
with excellent fringe benefits.

Opportunities Threats

 Growing demand  Similar products are offered by

 New acquisitions others
 New products and services  Increase in labor costs
 Lower labor cost in Bangladesh  Increased competition in the
hence more chances to spread

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 subsidiaries.
 Its future opportunities are huge if
the human resource is used
properly.
 The number of potential sectors to
work on the food and beverage
ground of Bangladesh in future.
 Amrita is already established
brand name will give it chances to
flourish in other new sectors too if
introduced.
market
 The changing needs and
preferences of the customers with
time.
 High cost of using latest
technologies and equipments of
production.
 Compete with the other
companies already spreading its
business in foreign countries while
exporting their prod.
 The increasing number of possible
rivals.

3.7.1 Strengths:

 Top Management
Amrita Consumer Food Products Limited is operated by a very efficient management group.
The top management officials have all worked in reputed organizations and their years of
experience, skill, and expertise will continue to contribute towards further expansion of the
organization. So, the top management of the organization is the major strength for this
company.

 Corporate Culture
Amrita Consumer Food Products Ltd. has an interactive corporate culture. The working
environment of Consumer Food Products Ltd. is very friendly, interactive and informal. And,
there are no hidden barriers or boundaries while communicate between the superior and the
employees. This corporate culture works as a great motivation factor among the employees.

 Various Products and Services

Amrita Consumer Food Products Ltd. offers various types of products and services to their
customers. So those, Customers can choose the right products that will fulfill their needs.

 Strong employee bonding and belongings

ACFP employees are one of the major assets of the company. The employees of Consumer
Food Products Ltd. have a strong sense of commitment towards organization and also feel
proud and a sense of belonging towards Amrita Consumer Food Products Ltd. The strong
organizational culture of Amrita Consumer Food Products Ltd. is the main reason behind its
strength.

3.7.2 Weakness:

 Competitive market
Amrita Consumer Food Products Ltd. has many competitors in the market. When they setup
their product price or promoting new product, they always have to think about their

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competitors and they are bound to setup the lower price. Therefore, it is heavily affect on
their profit.

 Cost
Cost is very much important for manufacturing company. They always have to think about
their cost. As we know that manufacturing company year by year gradually reduce their cost
but Amrita Consumer Food Products Ltd. limited are unable to reduce their cost that much.

3.7.3 Opportunities
 Growing demand
Day by day Amrita Consumer Food Products Ltd. product demands are increasing and this is
a great opportunity for the ACI to introduce new product for their customers. If they are
utilizing their opportunity in future, they will earn more profit.

 New acquisitions
Already Amrita Consumer Food Products Ltd. acquires some company and they earn lot of
profit from those acquiring company. In future if they do some acquisition contract with
some renowned brad then they can earn more profit from this segment.

 New products and services

As their competitors, introduce new product and services frequently. Amrita Consumer Food
Products Ltd. should introduce new product and services for their customers.
3.6.4 Threats:

 Similar products are offered by others

ACFP introduces lots of product but these are very much similar with their competitor. So
ACFP have to more creative to introduce new product and should do some barites on their
product.

 Increase in labor costs

For manufacturing company labor cost is a very big threat for the organization. ACFPL labor
cost comparatively higher than their compactors.

 Increased competition in the market

ACFP doing their business in competitive market. So this is big threat for ACFPL to doing
business in competitive market.

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