Effective

Communication in
Business
 Definition
Communication is a way of
transmitting and receiving
verbal and nonverbal
messages.
 Definition
Communication is a process that
allows people to exchange information
by one of several methods. There are
auditory means, such as speaking or
singing, and nonverbal, physical
means, such as body language, sign
language, paralanguage, touch or eye
contact.
“Lifeblood” of Every Organization

Organizations cannot function

without open and effective
communication. Activities in an
Organization require human beings
to interact and react, i.e. to
communicate.
 “Lifeblood” of Every
Organization
There are mainly two types of
communications:

 Internal Communication
 External Communication
 Internal Communication
Internal communications, also known as
employee relations, includes all
communication within an organization.

Internal communications may be oral or

written, face to face or virtual, one-on-one or
in a small group.

Good internal communication helps to

establish formal roles and responsibilities for
employees.
 Internal Communication

Effective internal communication –

is of three kinds: downward,
upward, and horizontal.

It is a vital means of addressing

organizational concerns.
 Internal Communication
Downward Communication

Information flowing from the top of the

organizational management hierarchy
and telling people in the organization
what is to be done and how.
 Internal Communication
Upward Communication

The communication flowing from

subordinates to superiors, usually
concerning employees’ comments about
themselves, their reactions about others,
their reactions to practices and policies,
and their thoughts about their work.
 Internal Communication
Horizontal Communication

The communication between

departments of an organization
and peers in order to solve
problems, perform job duties,
prepare for meetings, and
cooperate on important projects.
External Communication

It is an effective communication to
people outside the organization,
which can help create a good
reputation and have a positive
impact on its ultimate success..
 External Communication
The Purpose
 Provide information to consumers about
products and services of the organization.

 Promote the organization.

 Handle enquiries about the organization

and its products and services.

 Advertise the organization.

 Importance of Effective
Communication
In Organization’s point of view,
 Become more responsive to customers.
 Encourage feedback from customers
 Learn new skills and technologies.
Individual’s point of view
 Good communication skills are very important for
an individual’s growth and progress.
 Good interpersonal skill not only improves
personal relationships, but also create positivity
among peers in an organization.