UMP

UNIVERSITI MALAYSIA PAHANG

TEST 1

COURSE PRODUCT DEVELOPMENT1

COURSE cODE BTD1212

cOURSE coORDINATOR MOHAMAD ZAIRI BIN BAHAROM

DATE 22 APRIL 2022

DURATION 1.5 HOURS

SESSION/SEMESTER SESSION 2021/2022 SEMESTER II

INSTRUCTIONS TO CANDIDATE

1. This question paper consists

of TrwO(2) questions. Answer ALL questions.

2. All answers to a new question stouit start on new page.

3. All the calculations and assumptions must be clearly stated.

4. Candidates are not allowed to bring any material other than those allowed by the

invigilator into the examination room.

EXAMINATION REQUIREMENTS:

None

APPENDIX

None

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO

This examination paper consists of FIVE (5) printed pages including the front page.
cONFIDENTIAL 212211/BTD1212

QUESTION 1 |50 Marks|

A well-defined development ensure any product developed is with high

(a) process helps to

the process.
quality, assist in
coordinating the team members, and continuously improve

i) Briefly describe THREE (3) characteristics of a successful product

development.

16 Marks

ii) Imagined that you are assigned with a task to design a wooden robotic kit for

primary school student which is part of the STEM project conducted in school.

Based on the generic product devclopment process flow, explain a complete

process consist in the planning to design and develop a wooden robotic kit

[18 Marks]

(b) Identifying customers' needs is essential for ensuring customer satisfaction and loyalty. If

a designer fails to correctly idenify customers' necds, or the design does not match their

needs, there can be negative inpact on thu

iEri7ness.

i) Explain THREE (3) goals of identifying thc customers'

necds
6 Marks]

ii) Briefly explain FIVE (5) steps of identifying the customers' needs.

10 Marks

ii) Based on the five guidelines for writing the need statement, determine the

correct need statement for each of the customer statement in Table 1

CONFIDENTIAL 212211/BTD1212

Table 1

CUSTOMER STATEMENT NEED STATEMENT

Why don't you design a protective case around the battery

contact ofthis handphone?"

"I always drop my mobile phone when I placed it in my

pocket or while I am walking or running."

"I always take picture or video when swimming or even

during raining because I love photography so much."

I prefer to charge my mobile phone not only in my office
ormy bedroom but also during driving."

"I hate it when I don't know how much power is left in the

batteries of my mobile phone".

[10 Marks]

ICLO1, PLO1, C3]

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CONFIDENTIAL

QUESTION 2 [50 Marks]

Designing a product involve different phases such as the planning, exploration,design concept

generation,and early prototype iteration. Meanwhile, concept screening is a quick process to

narrow the number of design when increased resolution

concepts, while concept scoring is used
will better differentiate among completing design concepts.

a) Briefly explain THREE (3) design brainstorming methods that can be used during the

evaluation,refinement, and production based on iterative testing and feedback.

[6 Marks]

b) Table 2 showsthe concept screening matrix.A group of designersis currently working

on designing an automatized
zipper for the dust barrier system. There are six different

concepts (concept A, B, C, D, E, and F) developed by the design team. Only three best

concepts will be selected. Determine the FOUR (4) best concepts using the concept

screening matrix based on the rating given in Table 2.

[19 Marks]

Tabke 2

CONCEPT VARIANTS
SELECTION CRITERIA
Perceived Ease of Use
B C D F +
Credibility

Expectancy +
Manufacturability

Comfortability

Perceived Usefulness 0
Wearability

PLUS

SAME
MINUS
NET
RANK

4
CONFIDENTIAL 212211/BTD1212

c) Table 3 shows the concept scoring matrix for a project to

develop an emergency

braking cues device for a test car. There are 3 different design concepts (concept A, B,
and C) have been finalized by the design team. Based on the total weighted score of all

the selection criteria, fill in an empty table and determine the best concepts to be

selected as the final design concept.

(25 Marks
ICLO1, PLO1, C3]|

Table 3
DESIGN CONCEPTS
B C
SELECTION
Weight Weighted Weighted Weighted
Rating Rating
CRITERIAS |Rating Score score SCore

Ease of Use 20%

Accuracy 25% 4

Ease of handling
10%
5% 3
Manufacturability

10% 3
Comfortability

Usefulness

Reliability
20%
TOTAL SCORE
RANK

3x2
END OF QUESTION PAPER