INTERNAL COMMUNICATION PROCESS

PREPARED BY
DAW KHIN PO PO KYAW
 INTERNAL COMMUNICATIONS

• Internal communications is the function responsible for effective communications

among participants within an organization.
• The function's scope varies by organization and practitioner, from producing and
delivering messages and campaigns on behalf of management to facilitating two-way
dialogue and developing the communication skills of the organization's participants.
• Internal communication is how information flows across departments and teams within
the organization.
• Essentially, it is about keeping employees informed and connected.
 TYPES OF INTERNAL COMMUNICATION

Top-down communication
• The essential channel for sharing vital company news and updates, where top
management communicates goals and strategies.

Bottom-up Feedback
• Encourages suggestions and feedback from employees to enhance management
systems and employee experience.
 TYPES OF INTERNAL COMMUNICATION

Crisis Communication
• Crucial for tough times, it informs employees, prevents misinformation, and
keeps everyone on the same page.

Crisis Management
• Preparedness for handling crises, including recovery and reputation management
post-crisis.
 TYPES OF INTERNAL COMMUNICATION

Employee Engagement Campaigns

• Activities that improve engagement, from feedback surveys to wellness
initiatives.

Change communication
• Vital during periods of change, ensuring employees are informed, enlightened,
and motivated to embrace transformation.
 TYPES OF INTERNAL COMMUNICATION

Cultural Communication
• Strengthens organizational culture by promoting shared values and a sense of
belonging.

Peer-to-Peer Communication
• Fosters collaboration and support among colleagues, creating a positive
workplace culture.
 TYPES OF INTERNAL COMMUNICATION

Inter-Team Communication
• Facilitates communication within specific departments, enhancing teamwork and
information sharing.
 THE IMPORTANCE OF INTERNAL COMMUNICATION

Efficiency
• Streamlines communication, reducing misunderstandings and ensuring timely
information flow, ultimately boosting productivity.

Aligned External and Internal Communication

• Maintains a consistent brand message and fosters a cohesive brand identity.
 THE IMPORTANCE OF INTERNAL COMMUNICATION

Horizontal Communication
• Encourages collaboration across departments, improving visibility,
understanding and unity.

Feedback
• Creates an open dialogue, leading to improvements, increased collaboration and
a culture of trust.
 THE IMPORTANCE OF INTERNAL COMMUNICATION

Improved Crisis Management

• Provides essential information during crises, builds trust, and a safeguards your
reputation.

Engaged Employees
• Boosts employee satisfaction, engagement and productivity, resulting in brand
advocacy and employee retention.

https://prlab.co/blog/what-is-internal-communication-and-why-is-it-important-for-your-business/
 BEST PRACTICES TO IMPROVE INTERNAL COMMUNICATIONS

• Communicate the company’s strategic goals.

• Don’t sugar-coat bad news.
• Communicate with your audience in mind.
• Share the company’s structure with newcomers.
• Use the appropriate tools.

https://factorialhr.com/blog/internal-communications/
THANKS FOR YOUR ATTENTION !!!