PRESENTATION ON

Horizontal and Vertical

Communication
 INTRODUCTION ON
CORPORATE COMMUNICATION

• TAKES PLACE EVERYWHERE

•FOCAL POINT OF ANY TRANSACTION OR
COMMERCIAL ACTIVITY
•SUCCESSFUL BUSINESS DEPENDS ON

EFFECTIVE COMMUNICATION
• LIFEBLOOD OF EVERY ORGANISATION
 CORPORATE
COMMUNICATIO
N

HORIZONTAL VERTICAL
COMMUNICATIO COMMUNICATIO
N N

DOWNWARD UPWARD
COMMUNICATIO COMMUNICATIO
N N
Horizontal Communication

 Communication between equals in an organization

 Lateral or diagonal exchange of messages among

peers or coworkers.
Objectives of Horizontal
Communication

 To coordinate functions throughout the organisation

 To share information

 To solve problems

 To resolve conflicts
Drawbacks of Horizontal
Communication

 Increased specialization

 Lack of recognition and reward

 Suppression of Differences

 Ego clashes
Drawback of Horizontal
Communication

Horizontal
Communication

Lack of
Increased in recognition and Suppression of
Ego Clashes
Specialization reward Difference
Downwards Communication

 Occurs when information flow down through

an organization's formal chain of command

 Rules and mandates come down from the

top leadership

 Trickling down to the managers and eventually

reaching the employees
Transfer of information from top to
bottom in Downwards
Communication
• CEO/
Directors

• Manager
s and
other
supervis
ors
Advantages of Downward
Communication

 Organizational discipline

 Efficiency

 Effective communication of goals

 Ease of delegation
 DISADVANTAGES OF DOWNWARD
COMMUNICATION

SLOW LOWERS NOT

DISTORTION FEEDBACK MOTIVATIN
MORALE G
Upward Communication

 Flow of information from front line

employees to managers, supervisors, and
directors.
Advantages of Upward
Communication
 Managers can get feedback from
employees that can help improve
organizational development.

 Mutual trust brings employees and

managers closer to each other.

 Employees can be instrumental in forming

new policies or changing those that are
outdated.
 DISADVANTAGES OF UPWARD
COMMUNICATION

ATTITUDES OF ATTITUDES OF ORGANISATIONAL

SUPERIOR SKIPPING RANKS
SUBORDINATE STRUCTURE
S
 CEO/
Directors

Managers and other

supervisors

Assistant managers and other

employees