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1.|Kotler Philip, Leller Kevin Lane, Koshy Abraham,

Mithileswar Jha.
Marketing Management, 13 th Edition,
Published by Dorling Kindersley (India) Pvt. Ltd.,
Licensees of Pearson Education in South Asia.
Place of publication: New Delhi
Date of publication: 2009

2.|Nargundkar Rajendra.
Marketing Research, 3rd Edition,
Published by Tata McGraw-Hill Publishing Company
Limited.
Place of publication: New Delhi
Date of publication: 2008

3.|Churchill, A. Gilbert Jr.
Marketing Research-Methodological Foundation, 6 th
edition,
Published by The Dryden Press.
Place of publication: Orlando
Date of publication: 1995

X.|Sengupto Subroto,
Brand Positioning,
Published by Tata McGraw-Hill Publishing Company
Limited.
Place of publication: New Delhi
Date of publication: 2008

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5.|Shah Kruti, D¶souza Alan

Advertising & promotion, an IMC perspective,
Published by Tata McGraw Hill Education Private
Limited,
Place of publication: New Delhi
Date of publication: 2009

6.|Berman Barry, Evans Joel R,
Retail Management , a Strategic Approach, 10 th
edition,
Published by Darling Kindersley (Indian) Private
Limited
Place of publication: New Delhi
Date of publication: 2008

7.|§erma § Harsh, Brand Management, 2 nd edition ’
Published by Darling Anurag Jain for Excel Books
Place of publication: New Delhi
Date of publication: 2008

   

1.|www.iciciprulife.com,
Article: Plans, Group Plans, Tax Planning, buying a
insurance policy, choosing the right provider,
Overview etc.
Date of the site visited: Every day till the project
completed.
2.|www.licindia.com
Article: different plans, government policies
Date of the site visited: Every day till the project
completed.
3.|www.google.com
This site was used as search engine
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Date of the site visited: Every day till the project

completed.
X.|www.bimaonline.com
Article: rules and regulation
Date of the site visited: 15/06
5.|www.financialexpress.com
Article: ICICI Prudential leads market for 8 years
Date of the site visited: 15/06
6.|www.irda.gov.in
Article: policies, taxation aspect etc.
Date of the site visited: till completion of the
project.
7.|www.
 
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Article: insurance and others
Date of the site visited: till completion of the
project.

 

1.|Business insurance magazine

Article: the history of magazine
July 2008
2.|Outlook
Article: aspects insurance
March 2005
3.|Brochure
The brochure of ICICI Prudential Life, Birla Sun
Life etc.

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