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I believe the strategy that Costco is using works because people love low prices. If they are trying to buy
something at low cost, often what happens is that certain products and sales varies by retailers. Costco
is using this knowledge to obtain a large customer base. They combine the fact that their prices are
lower than most stores and the element that almost everything can be found in one place. It is simple,
convenient, and cheaper than most stores.
First and for most, Anywhere you go in the world you will be
able to find a Starbucks. The biggest competitive advantage
they have over there competitor's is their size as a company
and the popularity. You will find every type of person you can
think of in a Starbucks, why? Because they know that their
paying for a coffee that they know will be good. That's the
biggest advantage they have over any coffee house. Another
advantage Starbucks has is that they have seasonal
drinks, during christmas time they showcase they eggnog
latte. The company know that they have regular customers,
but with them coming out with seasonal drinks attracts people
to come and try their "drink of the season".They do not just
sell coffee, Starbucks sells a very good tea as well which is
call Tazo. Tazo teas come in any flavour you can think of and
are at an affordable price. In the end Starbucks will alway
have that edge on all the other coffee house's because they
are still coming up with new ways to make your visit at
Starbucks rememberable.