2D + 3D

... a conversation

When Graphic Design embraces many design disciplines like architecture, interiors,landscape, all concerned with the visual aspects of communicating identity and information, they shape the idea of the place. These graphical elements are not a mere decoration placed to complete a building or place they define and discipline the space. Also called as Environmental Graphic Design (EGD). It is all forms of graphic elements that exist in the environment. This includes a signpost, bulletin boards, graphic ornaments on a building, the name plate on the buildings, as well as all forms of writing in two-and three-dimensional objects. for eg. Store displays, interiors and architectural facades Creative window displays will stop anyone in their tracks. As a mix of art, fashion, design and marketing, they not only have to quickly grab our attention they must compel us to enter a store. A composition of graphical elements in the background creates an environment in a small rectangular space. It effectively communicates the sense of fashion. In interiors, Graphics becomes part of the architecture and help the building become a participant in the process: celebrating a language, “talking” to viewers, creating a unique environment. In architecture it interacts with the materials of the structure creating and environment outside the building and hence contributing to the charechter of the street. Graphic design began referring to the place or building identifying purposes, displaying information and helping navigate within the public space. EGD is not only to inform but also has been designed to create interest and if necessary, entertain and beautify the environment. In some cases it can create optical illusions. For eg. Anamorphic typography where in the letters are Intentionally distorted letters from one surface to another. Actual space is a three-dimensional volume that can be empty or filled with objects. It has height, width, and depth.Graphic design has the power to define and alter it and in some cases create a feeling of visual depth. This concept definitely challenges what some people consider to be conventional graphic design. Because

‘It is always more than just print.’

Krutika Harale AAS Graphic Design

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