MARKETING

WHAT IS MARKETING
DEFINITION: MARKETING IS A MANAGEMENT PROCESS THAT IDENTIFIES, ANTICIPATES AND SATISFIED CUSTOMER REQUIREMENTS PROFITABLY.

AIMS OF MARKETING DEPARTMENT

MARKETING INVOLVES WHAT CONSUMER WANTS AND THEN PROVIDING IT FOR THEM. FOUR PS OF MARKETING: PRODUCT PRICE PLACE PROMOTIONS

RESPONSIBILITIES OF MARKETING DEPARTMENT

FOCUS ON THE CONSUMERS MONITOR THE COMPETITION MANAGE BUDGET FIND AND DIRECT OUTSIDE VENDORS COMMUNICATE INTERNALLY