MARKETING

SIDRA BUTT
10-ARID-1361
 WHAT IS MARKETING
Definition:
marketing is a management
process that identifies,
anticipates and satisfied customer
requirements profitably.
 Aims of Marketing
Department
Marketing involves what consumer
wants and then providing it for them.
• Four p’s of Marketing:
• Product
• Price
• Place
• Promotions
 Responsibilities of
Marketing Department
• Focus on the consumers
• Monitor the competition
• Manage budget
• Find and direct outside vendors
• Communicate internally