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M.A.D's SWOT Analysis On Meezan Bank!
M.A.D's SWOT Analysis On Meezan Bank!
MUHAMMAD ALI DANISH GHAYAS HASSAN SHARJEEL NAVEED MUHAMMAD ALI AWAN NASIR HUSSAIN
is a publicly listed company offering Islamic Banking Services in Pakistan. It was incorporated on January 27, 1997, starting operations as an Islamic investment bank in August of that year. In January 2002, Meezan Bank was granted Pakistan's first full-fledged commercial banking license dedicated to Islamic Banking, by the State Bank of Pakistan. The Banks shareholders includes financial institutions, like the Pak Kuwait Investment Company, the Islamic Development Bank of Jeddah, and the Shamil Bank of Bahrain as well as general public.
Meezan Bank being a quality organization strives to provide quality to all its stakeholders, customers, employees and environment. In Pakistan, it is operating in a very volatile economic and political environment. Our team has summarized its major strengths, weaknesses, opportunities and threats in the following slides.
Pioneer in the industry of Islamic Banking. Wide range of national network of branches. Facility of online banking. Value added features, like, ATMs, Visa debit card. Effective Customer services. Cordial Working environment.
Limited Marketing and advertising area. Low degree of satisfaction of the employees. Difficult targets set for the employees. Stressful job. High turnover of staff due to dis satisfaction. Lack of Training programs for the employees. No involvement of lower level management in Decision making .
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Diversion of people mind from conventional banking services to Islamic banking services. Global acceptance of Islamic banking system. Improving economic conditions. Appreciating foreign exchange reserves. Investment and Growth opportunities. Industrial development.
Growing competition in the Islamic banking . Establishment of Islamic banking branches by conventional banks. Lack of awareness (miss conception) amongst general public about Islamic banking. Cumbersome procedures of credit facilities. Aggressive marketing by conventional banks.
Aggressive marketing and advertising strategy. Satisfaction through incentives among the employees. Rationalization of workload. Establishment of new branches. Job training of employees. Simplification of credit facility procedures. Customized services for each customer.
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This was a small piece of research. Our research is based on our team work and our dedication. We would like to thank our friendly teacher, namely, Professor Shahzeb khan who enabled us to reach up to this level, today.
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